Why buy this market study?

80% of managers consider sector information as essential in decision-making; a growing practice. Decision-makers who do not consult market studies may therefore disadvantage their project. At Businesscoot, we offer synthetic and visual market studies. These studies include the information necessary for a good understanding of a sector.

What payment methods are available?

4 payment solutions are offered: Credit card payment, Payment via Paypal, Bank transfer payment, Deferred payment by sending a purchase order to info@businesscoot.com

What are the terms of the Satisfied or Money Back guarantee?

If you consider that the content of the study is insufficient in relation to its price, we will refund you if the following conditions are met: The purchase is made as a professional, with a SIRET number, an address and a professional email. The refund request is sent to info@businesscoot.com within the week following the order.

Is it possible to subscribe to access all studies?

Yes. Contact us at info@businesscoot.com so we can define together the subscription formula best suited to your needs.

Leisure

Tourism

The language travel market - United States

An analysis with all the essential information for a clear, complete and quantified view of this market.

Innovation

Unlimited questions for 24h

SectorAI — Query French markets. Access the data that makes the difference.

Ask the questions you care about on any market — including niche or emerging ones.

Get reliable answers built from private professional content, inaccessible to generalist AIs (GPT, Gemini, Mistral, etc.).

Study Overview

Language study stays occur for varying lengths in a foreign country. The goal is to learn or improve the language of the country in question. Linguistic stays are carried out by:

Children (under 12), Teenagers (12-18 years) Adults

The global market for language travel has seen an impressive growth in recent years both in value and volume, due to the increasing attention towards the necessity of foreign languages in an increasingly globalized world. Demand is strongly driven by students from Asia studying English in Europe or the US. Among the main players on the market are agencies specializing in language holidays, associations, and specialized organizations that own their own language schools. Key names involve EF Education First, Language International, and GoAbroad. The US market’s benefiting from the fact that English is taught all over the world; it still, together with the UK, dominates the number of recipients. In recent years, the offers and formulas proposed have evolved. The offer has been extended to a larger number of countries, even if knowledge of english remains the primary motivation for this type of stay.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market summary
- 1.1 Definition and presentation
- 1.2 THE WORLD MARKET FOR LANGUAGE TRAVEL, WHICH IS LARGELY DOMINATED BY THE UNITED STATES AND GREAT BRITAIN
- 1.3 THE LANGUAGE TRAVEL MARKET IS GROWING IN THE UNITED STATES
2. Demand analysis
- 2.1 LEARNING ENGLISH, USEFUL FOR THE MAJORITY OF EUROPEANS
- 2.2 EUROPEANS LEARN MANY LANGUAGES, WITH ENGLISH BEING THE MAIN LANGUAGE
- 2.3 COMPETITION FROM LANGUAGE STAYS IN GREAT BRITAIN
- 2.4 THE RISE IN CHINESE AND INDIAN DEMAND FOR LANGUAGE STAYS TO LEARN ENGLISH
3. Market structure
- 3.1 WHO ARE THE ORGANISERS OF LANGUAGE STAYS?
- 3.2 THE ARRIVAL OF LANGUAGE LEARNING PURISTS (BABEL) IN THE ORGANIZATION OF LANGUAGE STAYS
- 3.3 THE RISE OF DIGITAL LEARNING AND COMPETITION FOR LANGUAGE STAYS
4. Analysis of the offer
- 4.1 A WIDE RANGE OF SERVICES OFFERED ON THE LANGUAGE TRAVEL MARKET
- 4.2 OF THE PRICES VARY ACCORDING TO THE TYPE OF STAY CHOSEN
- 4.3 TOWARDS A MORE PROFESSIONAL OFFER OF LANGUAGE STAYS