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MARKET SUMMARY

1.1 Definition and presentation

Language study stays occur for varying lengths in a foreign country. The goal is to learn or improve the language of the country in question. Linguistic stays are carried out by:

  • Children (under 12),
  • Teenagers (12-18 years)
  • Adults

The global market for language travel has seen an impressive growth in recent years both in value and volume, due to the increasing attention towards the necessity of foreign languages in an increasingly globalized world. Demand is strongly driven by students from Asia studying English in Europe or the US.

Among the main players on the market are agencies specializing in language holidays, associations, and specialized organizations that own their own language schools. Key names involve EF Education First, Language International, and GoAbroad. The US market’s benefiting from the fact that English is taught all over the world; it still, together with the UK, dominates the number of recipients.

In recent years, the offers and formulas proposed have evolved. The offer has been extended to a larger number of countries, even if knowledge of english remains the primary motivation for this type of stay.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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