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MARKET SUMMARY

1.1 INTRODUCTION

The organized tour (or tourist package) refers to all the services offered by tour operators (or tour operators) when selling trips of more than 24 hours. The tour package is, according to European regulations, a travel for more than 24 hours sold according to a all-inclusive package and covering at least two services among the services of transport, accommodation, excursions, meals and other activities. The tour package can thus cover the following different services:

  • The auto-tour (accommodation and vehicle);
  • The "fly and drive" (plane and hotel);
  • Tours and stays "all inclusive";
  • Cruises ;
  • Hotels and holiday rentals;
  • Tailor-made or thematic trips.

Traditionally carried by the tour operators and travel agencies in physics, the industry has been overwhelmed by the emergence of digital players bringing together all offers on the same platform, such as Booking . com or Lastminute . com in France. Another one disruptive factor on the market has been the growth of private sales platforms and discount sales offering special promotional offers to the most responsive customer visitors, which is in great competition with traditional market players.

The consumer trends of travel in France are in the midst of upheaval, especially among young people who prefer more "à la carte" travel options, by planning each stage of the trip from day to day, which is not appropriate for the business model of the organized trip. The tour package model therefore corresponds more closely to the older populations which encourages the organized trip to France to renew oneself and reorganize both in terms of supply and market structure.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

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