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Summary and extracts

1 Market overview

1.1 Definition and presentation

Board games have distinguished themselves through their ability to survive time and, even today, some games create and bring together entire communities and a myriad of derivative products.

But what is a board game?

Board games are difficult to define in absolute terms, and are generally characterized by:

  • More or less complex game rules;
  • A minimum of 2 participants;
  • The need for one or more material supports (game board, counters, pen, dice, cards).

The global board games market is projected to grow at a CAGR of over 10% during the period 2018 to 2024. A survey by researchscape revealed that 13% of Americans between 18-80 yeras play board game every week once or more, 19% a few times a month, and 9% once a month. 17% of respondents never payed board games.

The board games market is fragmented; barriers to entry remain low; the creation of board games does not require any molding or tooling, consequently keeping costs down. Larger players include Hasbro, Mittel, and Ravensburger.

Innovation in the board game market is likely to contribute to growth; this includes measures such as introduction of strategic products, leveraging global retail trends, and crowdfunding boosters paving growth paths. [arizton]

List of charts presented in this market study

  • Board game industry revenues
  • Ce que pense la population des jeux de société
  • Part des femmes et des hommes qui aiment les jeux de société
  • Proportion des différentes générations qui affirment aimer les jeux de société
  • Évolution de l'intérêt pour la recherche "jeu de société" sur Google
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Latest news

Hasbro sells its film and entertainment business to Lionsgate - 04/08/2023
  • Hasbro's eOne Film & TV division has been sold to Lionsgate for $500 million (458 million euros).
  • Hasbro had acquired eOne in 2019 for $4 billion.
  • In 2021, Hasbro sold the music business to Blackstone for $385 million.
  • In 2021, eOne generated sales of $829 million, representing around 14% of Hasbro's sales.
Barbie: The Billion Dollar Movie - 01/08/2023
  • The "Barbie" film generated $775 million in worldwide box-office receipts, including $351 million in the USA and Canada alone.
  • It will be the third highest-grossing film at the global box office in 2023.
  • The Mattel Group has announced fourteen other film projects.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Hasbro
Ravensburger
Mattel
Kickstarter

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