Content of the study:
The camping market - Italy

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MARKET OVERVIEW

1.1 Definition and scope of study

Camping is a category of tourism that differs from the usual hotel or apartment accommodations for the fact that is characterized by an outdoors staying in a temporary or permanent shelter, such as tents, caravans, or trailers, in free-standing or prepared places known as campsites. Free camping and organized camping are the two primary types of camping; obviously the type of service and target is different. Camping does not always mean cheap, in fact there are some campsites that offer 5-star experiences; among these facilities, there are new ones that follow the new trend of 'glamping', a branch of camping for those who want to enjoy a holiday in a tent without giving up the comforts of luxury campsites. The two most popular types of accommodation for campers are the mobile home and the personal tent. The recent success of the mobile home has contributed significantly to the renewal of camping.

The global camping and caravanning market is expected to close the 2021 at $45.07 billion at a compound annual growth rate (CAGR) of 13.1%.

With the advent of social distancing, the desire for open spaces has also grown in Italy and with it the camping market. There are around 3,000 campsites in Italy, with over a million beds and, before Covid-19, there were around 70 million visitors a year, over 50% of whom come from abroad.

Stakeholders in this market are mainly companies that rent motorhomes, sell technical sports and equipment, restaurants and tour operators. The Pitchup.com website is one of Europe's best known outdoor holiday booking platforms with 4,200 properties offered in 65 countries, of which around 400 are in Italy. In Italy many of the structures present are family-run that have a large number of staff working around the structure. The sector often attracts foreign holidaymakers, with most arrivals coming from Germany, France, the Netherlands, the UK and Austria.

As said, the biggest trend in the sector is Glamping, the new frontier of luxury tent holidays. The Glamping facilities are characterized by tents already set up and furnished with designer and handcrafted furniture. It's a real luxury campsite in the middle of nature. A very interesting trend for Italy, one of the first countries to offer 5-star luxury landscaping.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (1)

Reviews (1)

The camping market - France

Publicado en 26/07/2021 by Jean Ruiz

A complete and useful study


Businesscoot Response:

Hello Jean, Thank you for your feedback. We are delighted that this study has lived up to your expectations. :)

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