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MARKET OVERVIEW

1.1 Definition and scope of study

Bicycle tourism, or cyclotourism, is a recreational activity that consists of a mode of viewing a territory or region by bicycle, in order to discover its main tourist attractions. It is not considered a competitive practice since it is known to be done for pleasure and not for competition. The duration of the trip can vary from days, weeks, or even months, and the average distance traveled daily by a cyclist is between 50 and 150 km. 

In 2020, the global cycle tourism market was worth over $300 million and is expected to grow at a CAGR of 13.95% reaching a peak of over $680 million by 2026. The most popular routes worldwide are: the EuroVelo in Europe, the Pan-American in America and the Silk Road in Asia.

The growth of this market in Italy, in line with what has happened globally, can be explained mainly by the greater attention paid by the population to issues of sustainability and therefore, the desire to carry out eco-friendly activities. In addition, Italy is a very popular destination for cycling enthusiasts thanks not only to its Mediterranean climate but also to its varied landscapes. In fact, every year it attracts a large number of foreign bike tourists coming mainly from Germany, France and Austria. As for the Italian clientele, more than half of the bike tourists are from northern Italy, since this activity is more developed in the northern part of the region.

Thanks to recent market growth, an increasing number of sports associations, social clubs or private merchants are investing significantly in this industry by offering routes and services or packages for bike tourists, such as ItalyBikeHotels, which offers routes between its various hotels.

The substantial public investments made by the state, with the aim of granting incentives to entrepreneurs and companies willing to invest in this market have been significant in stimulating the growth of the sector, as well. 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The performing arts market - France

Publicado en 22/09/2022 by Anais Reteux

Etude généraliste mais très bien réalisée du marché du spectacle vivant dont on trouve assez peu d'analyse aussi complète.


Businesscoot Response:

Merci infiniment Anaïs pour votre retour. Nous sommes ravis d'avoir été à la hauteur de vos attentes!

The holiday rental market - France

Publicado en 26/04/2022 by MATTHIEU VANDERPERRE - ETS VANDERPERRE

I am very satisfied with the contents of the study which will come to enrich my file of request for financing for a project related to the seasonal hiring

The board game market - France

Publicado en 13/01/2022 by Nicolas Silvani - LudoTech

A good overview of the market that doesn't neglect new market developments and at an affordable price. I am interested in a more in-depth study of new trends and players.


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Hello Nicolas, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.

The board game market - France

Publicado en 15/12/2021 by Client anonyme - Ce client a souhaité rester anonyme

Very useful


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The board game market - France

Publicado en 14/12/2021 by Client Anonyme - Ce client a souhaité rester anonyme

Etude sérieuse avec de bonnes références.


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Merci pour votre retour et la confiance accordée :)