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MARKET OVERVIEW

1.1 Definition and scope of study

Bicycle tourism, or cyclotourism, is a recreational activity that consists of a mode of viewing a territory or region by bicycle, in order to discover its main tourist attractions. It is not considered a competitive practice since it is known to be done for pleasure and not for competition. The duration of the trip can vary from days, weeks, or even months, and the average distance traveled daily by a cyclist is between 50 and 150 km. 

In 2020, the global cycle tourism market was worth over $300 million and is expected to grow at a CAGR of 13.95% reaching a peak of over $680 million by 2026. The most popular routes worldwide are: the EuroVelo in Europe, the Pan-American in America and the Silk Road in Asia.

The growth of this market in Italy, in line with what has happened globally, can be explained mainly by the greater attention paid by the population to issues of sustainability and therefore, the desire to carry out eco-friendly activities. In addition, Italy is a very popular destination for cycling enthusiasts thanks not only to its Mediterranean climate but also to its varied landscapes. In fact, every year it attracts a large number of foreign bike tourists coming mainly from Germany, France and Austria. As for the Italian clientele, more than half of the bike tourists are from northern Italy, since this activity is more developed in the northern part of the region.

Thanks to recent market growth, an increasing number of sports associations, social clubs or private merchants are investing significantly in this industry by offering routes and services or packages for bike tourists, such as ItalyBikeHotels, which offers routes between its various hotels.

The substantial public investments made by the state, with the aim of granting incentives to entrepreneurs and companies willing to invest in this market have been significant in stimulating the growth of the sector, as well. 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.