Content of the study:
The market of minicars - Italy

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SYNTHÈSE DU MARCHÉ

1.1 Introduction

Minicars or microcars, technically defined by the Highway Code as light or heavy quadricycles, are four-wheeled vehicles with specific dimensions and characteristics, intended primarily for urban traffic and limited to an equal or maximum speed of 45 km/h, for category L6e, or 80 km/h, for category L7e.

They are subject to type-approval requirements and must be driven by drivers holding the appropriate driving license. In general, the quadricycles are defined by weight limitations, engine power and speed.We also find the following types of minicars on the Italian market:

  • Electric: These are minicars that run entirely on electricity. They offer an environmentally friendly and low-emission option.
  • Combustion-engine powered: These are minicars that use gasoline or diesel engines. They are more common and offer a longer range than electric versions.
  • Sporty: Some manufacturers offer sporty versions of minicars, with sporty design and driving characteristics.

An increase in minicars is being observed in European cities. Electric minicar registrations increased by 7,043 new units registered in 2022. Despite their limited speed these cars adopt the best technologies in the automotive industry and are considered safer than mopeds. A successful example is the Citroen Ami, launched in 2020 and sold only online, which has recorded more than 20,000 deliveries in Europe, exceeding its planned targets. In Italy, more than 5,000 units have been purchased by 2021, making the Citroen Ami the clear leader among quadricycles, with a 76 percent market share in the first three months of 2022.[CorrieredellaSera]

The global minicar (quadricycle) market has been estimated at $968 million in 2022, and is expected to reach a size of $2.4 billion by 2030, growing at a compound annual growth rate(CAGR) of 12.8% over the 2022-2030 analysis period.

This study will discuss in detail the economic and structural characteristics of the Italian market for minicars, also spread under the name of microcar or the more technical name of light or heavy quadricycle. For information on other types of urban mobility vehicles, see the other studies available in the Businesscoot catalog.

1.2 A growing global market

According to Fortune analysis, the global quadricycle market totaled $***.* million in **** and is expected to grow from just over $* billion in **** to $*.* billion in ****, with a compound annual rate CAGR of **.* percent. Factors in the market's development are many, including increased consumer interest in alternatives that, because they are less heavy, ...

1.3 The Italian market

Data on the production sold in millions of euros of quadricycles in Italy show fluctuating variations over the period under consideration. In ****, production sold of quadricycles was **.* million euros, followed by a significant decrease (***) in production sold, falling to **.* million. The reasons for this decrease could be related to the COVID-** ...

1.4 The development of the market

In ****, registered motor vehicles amounted to nearly * million units in total. Of these, quadricycles intended for people saw a number of new registrations of **.*** vehicles, *.** percent of the total registrations that occurred in ****

Data released by UNRAE, on motorcycles, indicate a significant increase in the market share of quadricycles over the ...

ANALYSE DE LA DEMANDE

2.1 Demographic characteristics of demand

Demographic determinants are population-related factors that can influence the microcar market in Italy. Market studies and practical observations show that there are two main types of users of quadricycles:

An older population living more in suburban areas with limited resources. This demographic matters for the majority of users, which amounted to ...

2.2 Determinants of demand

The needs of an urban population: safe and modern

Light quadricycles have several advantages that make them the preferred urban vehicle, such as:

Small size facilitates parking (***) this can also prove useful during multiple deliveries. Fuel economy (***); Low Co* emissions for reduced environmental impact, which in the case of electric quadricycles ...

STRUCTURE DU MARCHÉ

3.1 Market structure

The quadricycle market is divided by type, i.e., we find light quadricycles (***). Heavy quadricycles, are the ones that dominate the Italian market, and are also chosen as a safer alternative to other vehicles. Furthermore, based on the type of application, the market can be divided into domestic and commercial. The ...

3.2 Production and development

Data on the volume production of microcars, or light or heavy quadricycles, in Italy from **** to **** show some interesting trends. Regarding light quadricycles, a steady decrease in production during the period under consideration can be seen in the graph below. Only in **** did production have a slight increase to ***.

On the ...

3.3 Distribution channels

Distribution channels for light and heavy quadricycles in Italy and Europe can include several options. it is important to note that the quadricycle industry is competitive and constantly evolving, so manufacturing companies often have an extensive network of authorized dealers and enjoy a strong presence in the European and international markets, ...

ANALYSE DE L'OFFRE

4.1 Supply analysis

Microcars or quadricycles offer different features and options to suit users' needs. Some models have internal combustion engines, while others use electric motors to reduce environmental impact and improve energy efficiency. These vehicles usually offer seating for one or two people, with limited space for cargo. As shown in the table ...

4.2 The prices

Regardless of the advantages of quadricycles, such as ease of riding, light weight, and low fuel consumption, these vehicles have rather high selling prices. A quadricycle can range from $*,*** to $**,*** (***) according to the Markets and Markets analysis. On the other hand, if we look at the prices of electric quadricycles, they ...

RÈGLEMENTATION

5.1 Current regulations

In Italy, light and heavy quadricycles are regulated by various laws and regulations that establish the conditions for their circulation and use on the roads. Below are some current regulations in Italy.

The Highway Code

The Italian Highway Code, contained in Legislative Decree No. ***/****, regulates road traffic and defines the rules ...

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Reviews (5)

Reviews (5)

The electric bicycle market - France

Publicado en 05/10/2022 by Inès Duffort

Excellente étude, bien sourcée et structurée. Cela m'a beaucoup aidée dans ma recherche.


Businesscoot Response:

Merci Inès pour votre retour! Nous sommes heureux d'avoir été à la hauteur de vos attentes.

The subscription box market - France

Publicado en 25/08/2022 by Karine Dano

Very interesting study on a market that has been evolving for 10 years.


Businesscoot Response:

Thank you Karine for your opinion!

The electric bicycle market - France

Publicado en 14/03/2022 by Patrick Fusillier

Perfect! It's exactly what I expected in terms of structure and content (quantified).

The subscription box market - France

Publicado en 07/01/2022 by Claire Doin

This market, a sub-segment of e-commerce, is a real new adventure. The estimates of its size and its extremely strong growth prospects are surprising The interview with the founder of Grenadia is truly amazing


Businesscoot Response:

Hello Claire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.

The electric bicycle market - France

Publicado en 25/11/2021 by Dominique Sallez Vansuypeene - DSW AUDIT ET CONSEIL

Synthetic - straight to the point - I appreciate targeted studies on micro markets


Businesscoot Response:

Hello Dominique, Thank you for your feedback, we are very happy that you appreciated our study and that it saved you precious time.

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