Summary

Since 2020, the car dealership market in Italy has experienced notable fluctuations in consumer demand. Motor vehicle registrations saw a significant decline between 2019 and 2020, with a 27.9% drop, although the number of registrations partially recovered by 2023, reaching 1.59 million cars, a 19.5% increase compared to 2022. The average monthly household expenditure on new car purchases also plummeted by 49.5% from 2017 to 2022, reflecting consumer caution. However, the market overall has seen growth, including in the online car sales sector, which is predicted to expand from $326.0 billion in 2023 to $753.7 billion by 2032 at a CAGR of 9.76%. The car dealership industry workforce also grew from 91,500 to 99,200 employees between 2017 and 2021, indicating a market's resilience and adaptability to changing consumer patterns and economic conditions..Italy's Car Dealership Demand Trends: A Market in Flux with Shifting Consumer Preferences The Italian car dealership market has been seeing some dynamic changes in recent years, with fluctuations in consumer demand reflecting a range of economic and social factors. One of the most notable trends is the overall reduction in the number of cars registered annually between 2018 and 2023. The figures have decreased from between 1.85 and 1.95 million down to between 1.55 and 1.65 million, highlighting a significant drop of approximately 17.2 percent. Part of this decline occurred between 2019 and 2020, with a sharp drop of nearly 27.9%, although the year 2023 did see a rebound with the highest registration numbers since 2019 at around 1.59 million. The types of vehicles Italians are choosing are also evolving. In 2023, non-plug-in hybrid cars accounted for over a third of the total registrations at 36.2%, overtaking the traditional favorites—gasoline at 28.3% and diesel at 17.8%. The interest in more environmentally friendly options is clear, with plug-in hybrids and full electric vehicles representing 4.4% and 4.2% respectively, albeit still a small portion of the market. Household spending on car purchases is another area that has seen dramatic changes. There's been a significant dip in average monthly spending, cutting in half from around 80 to 85 euros to between 40 and 45 euros. This nearly 50% contraction in spending from 2017 to 2022 suggests a more cautious approach to car purchasing among Italian consumers. Ownership rates offer a brighter picture, with an increase from around 79% to 81% of households owning at least one car from 2017 to 2021, and a more significant jump to between 30% and 35% of households having more than one car. This indicates that, while spending may have reduced, cars remain an important asset for Italian families. Examining the demand drivers, there is a clear correlation between professional status and expenditure on transportation purchases. Those with more significant roles, like entrepreneurs and freelancers, spend the most, averaging between 140 and 150 euros, with managers and blue-collar workers following at intermediate levels between 70 and 115 euros. Job seekers spend the least, with a modest average of around 20 euros. The online car sales segment has displayed tremendous growth potential with the emergence of e-commerce.### Key Players Shaping the Italian Car Dealership Landscape The Italian car dealership market is a dynamic landscape featuring some of the most prestigious names in the automotive industry, each with its unique value proposition, geographical presence, and customer service philosophy. #### Volkswagen Group Italia s.p.a As the Italian subsidiary of the Volkswagen Group, Volkswagen Group Italia plays a crucial role in importing and selling a diverse portfolio of vehicles, including brands such as Volkswagen, Audi, SEAT, CUPRA, Škoda, and Volkswagen Commercial Vehicles. Their strategic presence and robust service offerings have enabled them to ensure high levels of customer satisfaction while providing a solid foundation for sustainable business growth within their network of dealerships. #### Groupe PSA Italia s.p.a (Now Stellantis) Before merging with Fiat Chrysler Automobiles to form Stellantis, Groupe PSA Italia operated as the Italian arm of Groupe PSA. They were instrumental in bringing popular French brands like Peugeot, Citroën, DS Automobiles, and Opel/Vauxhall to the Italian consumers. Post-merger, the Italian subsidiary has integrated its operations into Stellantis, creating one of the largest automotive conglomerates with a focus on technological innovation and sustainability. #### Mercedes Benz Italia s.p.a As a marque of excellence and luxury, Mercedes Benz Italia serves as the Italian subsidiary of the German automaker Daimler AG, ensuring the distribution, sales, and service of Mercedes-Benz vehicles across Italy. Their emphasis on design, performance, and cutting-edge technology allows them to occupy a distinguished space in the high-end segment of the Italian car market. #### Renault Italia s.p.a Renault Italia represents the Italian operations of the Renault Group and showcases the brand's commitment to offering practical, reliable, and cost-effective vehicles to the private and corporate markets. A leader in electric vehicle innovation, Renault Italia makes considerable strides in promoting electric mobility through their popular models such as the Renault ZOE. #### BMW Italia s.p.a Upholding the standards of German engineering, BMW Italia distributes, sells, and services BMW's range of luxury cars in Italy. The company is known for its high-performance vehicles that epitomize high quality and technological innovation. With their growing focus on electric and hybrid models, BMW Italia is driving sustainability in mobility. #### Toyota Motor Italia s.p.a Toyota Motor Italia is the Italian subsidiary of Toyota Motor Corporation, the Japanese giant known for its quality, efficiency, and technological prowess. Covering the needs of Italian car buyers through a focus on customer satisfaction and clean

the car dealership market - Italy

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Last update : 15/01/2024

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Summary and extracts

1 Market Overview

1.1 Definition and presentation

Car dealerships are market participants who are engaged in the purchase and resale of automobiles and motor vehicles, as well as their individual components, with the aim of making a profit. Car dealers typically generate income from the following activities:

Sale of new vehicles: the dealer purchases vehicles from manufacturers and sells them to end customers, such as businesses or individuals
Used vehicle sales: the dealer purchases used vehicles from individuals or rental companies and resells them on the market
Mobility services: today, dealers are beginning to provide customers with a range of traditional sales products, including long-term and short-term rentals. In most cases they purchase cars from rental companies, and the 11 Corporate Analysis of the car dealership provides for these services (Rent to Rent Business). At the end of the rental period, the vehicles are offered for sale
Service and spare parts: this business includes the maintenance of cars in the workshop. In addition, the dealer has spare parts in stock that he can also sell to other dealers: in particular, some parts are original OEM and unaffiliated dealers can only get them from an affiliated dealer. Therefore, the price of original parts is increased by the dealers who resell them
Financial service: starting in the 1970s, car dealers began to cooperate with banks or automakers to offer loans to end customers for car purchases. This opened up a new source of income for dealers to have a specific line of credit from OEMs that dealers use to order new cars based on consumer and manufacturer requests

In 2022 the global automotive market reached a total value of 2.81 trillion dollars and is expected to grow at a compound annual rate (CAGR) of 4.42 percent during the period 2022-2030. As for the market of automobiles and light vehicles, in 2022 the global market is estimated at 1.74 trillion dollars. During the period 2022-2030, a compound annual growth rate (CAGR) of 7.6 percent, under which the market could reach a total value of 3.0 trillion dollars.

This study focuses on the specific car dealer market in Italy, analyzing consumer trends, competitive dynamics, and growth prospects for the industry. For information on related markets, such as electric cars, see the specific studies available in the Businesscoot catalog.

2 Demand analysis

3 Market structure

4 Supply analysis

5 Regulations

6 Positioning of actors

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Volkswagen Group Italia s.p.a

Groupe PSA Italia s.p.a

Mercedes Benz Italia s.p.a

Reanault Italia s.p.a

https://www.autotorino.it/

Eurocar Italia s.r.l

Carpoint s.p.a

Fratelli Giacomel s.p.a

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