Content of the study:
The workwear market - Brazil

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1.1 Definition and scope of study

Work clothing is defined as clothing intended to be worn in the course of a professional activity, often to protect the worker from one or more risks that threaten his/her safety.

There are 4 main categories of work clothing:

  • Technical clothing
  • Image clothing
  • Uniforms
  • Personal protective equipment (PPE)

However, the distinction between these categories is gradually disappearing, as many PPE or technical clothing become increasingly customized and include the notion of image. The workwear market is deeply linked to the dynamism of the industrial sector, construction, certain market services (hotel/restaurant, transportation), health care and public services. Its main functions include worker protection, brand or service communication, or employee identification.

Brazil currently ranks fourth among the world's largest producers of clothing items. The Brazilian textile industry produces approximately 1.8 million tons of garments per year, with about 1.5 million employees working directly in this segment.

According to ABIT (Brazilian Textile and Apparel Industry Association), the professional clothing market in Brazil is formed by 1,200 businesses, which manufacture exclusively professional clothing. The main clients of the uniform manufacturers are condominiums, banks, security companies, industries and service companies in all areas. In addition, other client companies are in segments where uniforming is a must, such as the food industry, hospital, airlines and telecommunication companies.

In addition to the usual organic growth, as new employees are hired in other areas every year, the need for increasingly technological equipment (including clothing) that provides greater protection to employees is seen as a higher priority. Therefore, players already established in the textile market have the chance to diversify in this direction, seeking a market segment that is still little explored.






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Reviews (5)

The costume jewelry market - France

Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS

Très bien fait.

Businesscoot Response:

Merci Philippe pour votre retour et pour la confiance accordée. :)

The children's clothing market - France

Publicado en 29/10/2022 by Amina Mellal

J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.

Businesscoot Response:

Merci infiniment Amina pour votre retour ainsi que la confiance accordée.

The men's ready-to-wear market - France

Publicado en 29/10/2022 by Client Anonyme

Très complet!

Businesscoot Response:

Merci pour votre retour et la confiance accordée. :)

The baby clothing market - France

Publicado en 07/09/2022 by Dan

I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!

Businesscoot Response:

Thank you Dan !

The sportswear market - France

Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch