Buy the full study
Summary
Since 2020, the global electronic cigarette market has continued to experience significant growth, characterized by a high compound annual growth rate (CAGR) of 20.1% and is projected to grow at an annual rate of 30.6% between 2023 and 2030. France emerged as the third-largest e-cigarette market globally, with the sector forecasted to reach a value of 1.2 billion euros.
Market trends include a surge in disposable electronic cigarette popularity, particularly among the youth, with brands like Puff carving out new market segments. The French market has been driven by increased cigarette prices and health considerations. Notably, the cost of e-cigarette kits varies, but the monthly expenses for vapers post-initial investment is typically under 50 euros. Meanwhile, the market continues to innovate with features like connected e-cigarettes and versatile cartridges.
France's strict regulation aligns e-cigarette legislation with tobacco, including advertising bans and usage restrictions. Despite strict regulations, the French market has key players like Gaïatrend (Alphaliquid) and prominent distributors such as Le Petit Vapoteur, demonstrating diverse and robust market dynamics.
Exploring Demand Trends in the French Electronic Cigarette Market
In recent years, the electronic cigarette market in France has seen a remarkable increase in demand. Statistics show an enduring upward trend in usage, with nearly three-quarters of electronic cigarette consumers, between 70% and 75%, identifying as daily users. Additionally, the simultaneous usage of tobacco products is common among this demographic, with approximately 70% of vapers also consuming traditional tobacco products in various forms.
A closer examination of the vaping community indicates that nearly half, between 45% and 50%, engage in DIY practices, concocting their own e-liquid blends. This trend reflects the community's quest for cost efficiency, with over half of DIYers, between 50% and 55%, stating that the lower cost is their primary motivation. Furthermore, the ability to tailor nicotine levels in the self-made e-liquids is an appealing factor for about half, between 45% and 50%, of the DIY vaping population, suggesting a significant emphasis on controlling nicotine consumption. The demand landscape is also being shaped by the surge in disposable electronic cigarette usage, particularly among the younger generation. While a notable proportion, about 40% to 45%, of those surveyed have no intention of using disposable vapes, a significant 30% have either used them or are open to trying them in the future.
Overall, the prevailing trends in the French electronic cigarette market disclose a community that is increasingly inclined toward customization and cost-effective solutions, while managing nicotine intake and exploring new and convenient vaping products.
The Vanguard of Vaping: Key Market Players Shaping the E-Cigarette Industry
As the e-cigarette industry continues to flourish, several dominant players have emerged, each carving out their own niche in this rapidly evolving market. Their contributions have not only advanced the technology and appeal of vaping products but have also helped shape regulatory advancements and consumer preferences. Let's take a closer look at these pivotal firms.
- Gaïatrend (Alphaliquid): A trailblazer in the e-liquid space, Gaïatrend's Alphaliquid brand is synonymous with premium quality and extensive flavor variety. They've set a benchmark in the industry for safety and production standards, ensuring their products offer both pleasure and peace of mind to consumers.
- Vincent dans les Vapes: This company has distinguished itself with a commitment to natural ingredients and transparency. Their dedication to quality and purity has garnered them a dedicated following among vapers who prioritize the health-conscious side of the spectrum.
- Le Petit Vapoteur: As one of the major distributors in the French market, Le Petit Vapoteur acts as a one-stop-shop for vaping enthusiasts. Their vast selection and accessible customer service have made them a go-to source for both novice and experienced vapers.
- Vapostore: With a robust brick-and-mortar presence, Vapostore has leveraged the tactile and sensory advantages of in-person retail. They provide customers with the opportunity to explore and sample a wide array of products, offering a curated vaping experience.
- Cigusto: Another significant presence in the distribution circle, Cigusto has managed to cut through the market noise with a blend of appealing product offerings and customer-centric retail approaches, capturing the attention of a broad consumer base.
- Clopinette: Completing our list of key market players, Clopinette commands attention with its stylish and innovative products. Their brand has resonated with consumers looking for a blend of style, substance, and cutting-edge vaping technology.
Collectively, these players are amassing market share and consumer loyalty through innovation, quality assurance, and a focus on customer experience. They are not only participants in the vaping industry but also its architects, laying the groundwork for the market's present and future developments.
to understand this market
Detailed content
Inforamtion
- Number of pages : 30 pages
- Format : Digital and PDF versions
- Last update : 09/11/2023
Summary and extracts
1 Market overview
1.1 Definition and scope of study
Is it a real cure for smoking, or just an equally harmful complement to cigarettes? Whatever the case, the electronic cigarette has been a hit since its arrival in France just under twenty years ago.also known as e-cigarettes or vapoteuses, they were invented and patented in China in the early 2000s, then marketed in France in the years that followed.
The electronic cigarette is an electronic device that vaporizes a flavored e-liquid, with or without nicotine. The system generates an aerosol for inhalation, but does not undergo combustion. It produces a vapor that resembles the smoke of a traditional cigarette, but differs in that it is not burnt tobacco.
An electronic cigarette is made up of three distinct parts:
- A battery
- A tank
- A resistor, which creates the vapor.
It is powered by bottles of flavored e-liquids: today, there are over 7,700 different flavors. Today, two main formats can be distinguished: disposable and refillable. Disposable electronic cigarettes have recently enjoyed a surge in popularity, particularly among young people. With their attractive design, brands such as Puff have captured new market share and attracted new customers.
By 2021, France was the world's third-largest e-cigarette market, with almost 4 million vapers.
Worldwide, the market is set to experience phenomenal growth over the next decade. The size of the market could reach 190 billion USD by 2030.
1.2 The growing global market
e-cigarette market size by value and forecasts World, ****-****, US$ billion CAGR: +**.*% Source: ****
The global e-cigarette market has very high growth potential. valued at **.** billion euros in ****, the market is set to grow at a rate of **.*% a year between **** and ****.
Among the world leaders in e-cigarettes is American Juul, the ...
1.3 A new boom for electronic cigarettes in France
Electronic cigarette market size by value and forecasts World, ****-****, US$ billion Source: ****
In France, the e-cigarette sector has also enjoyed sustained growth since its arrival. There are many reasons for this market's rapid expansion. One of them is that the risks associated with electronic cigarette use are lower than for ...
1.4 Foreign trade
Foreign trade in electronic cigarettes France, ****, in millions of euros Source: ****
As data are only available for ****, it is not possible to provide an overview of foreign trade trends in this sector. However, the balance of trade for e-cigarettes is largely in deficit, with a coverage rate of just *.**.
Main countries ...
2 Demand analysis
2.1 General perceptions of the dangers of electronic cigarettes
"On a scale of * to **, how would you rate the dangerousness of these products?" France, ****, in % Source: ****
Vaping enjoys a relatively good image when it comes to its effects on health, as shown in the graph above. It is considered the least harmful by respondents (***). What's more, its average level of ...
2.2 Profile of vapoteurs
Vaping frequency
Smoking frequency of vapoteurs France, ****, in Source: ****
Three-quarters of vapoteurs are daily vapoteurs, while the remainder are occasional vapoteurs. This distribution is identical to that observed in the **** study.
Smoking status
Smoking status of vapers France, ****, in Source: ****
It goes without saying that the majority of vapers are also ...
2.3 What motivates vapers
Reducing or stopping tobacco consumption
Unsurprisingly, the use of e-cigarettes is largely linked to a desire to reduce tobacco consumption, whether for health or budget reasons.
"Why do you vapotage today?" France, ****, in % Source: ****
According to the data collected, we find that **% of respondents vapotage with the aim of avoiding ...
2.4 Demand trends: DIY and disposable electronic cigarettes
DIY
Almost half of all vapers (***) practice what is known as DIY, i.e. they make their own e-liquid. There are several reasons for this increasingly popular practice:
Main reasons for using DIY electronic cigarettes France, ****, in Source: ANSES According to the data collected, the lower cost of DIY e-liquids is ...
2.5 The French's favourite electronic cigarette brands
The graph below is based on OpinionWay's survey of French consumers' favorite brands in February ****. These are respondents' answers to the question "Do you like this or that brand of electronic cigarettes?" for each brand, with the percentage corresponding to the proportion of respondents who answered "yes".
Vaporesso is the favorite ...
3 Market structure
3.1 Electronic cigarette market value chain
3.2 Electronic cigarette manufacturing process
How it works
The e-liquid is heated by a heating element glued to the liquid cartridge, or by an ultrasonic device. This produces vapour, which is not burnt tobacco like a conventional cigarette. Ultrasound is much more popular with manufacturers, as it is more efficient and effective than resistance heating, making ...
3.3 Number of companies and employees in specialized sales
Since e-cigarettes are sold through numerous channels (***), it is difficult to know the total number of establishments involved in the e-cigarette market. However, there is an NAF code for specialized stores: ****Z: "Retail sale of tobacco products in specialized stores".
Below is a graph showing the evolution of the number of ...
4 Offer analysis
4.1 Typology of electronic cigarette offerings
Electronic cigarette kits can be classified into four distinct categories[***]:
Kit Pods (***): Kit pods are compact devices that feature a non-interchangeable atomizer called a "cartridge". They are designed to offer a simple vaping experience and are suitable for beginners. Some models feature refillable cartridges, while others are disposable.
AIO tubes: AIO ...
4.2 Lower prices than conventional cigarettes
The cost of an electronic cigarette kit varies according to several factors. All-in-one kits, comprising both a box and an atomizer, are generally offered in a price range from ** to ** euros for starter models. However, prices can vary depending on the quality, performance and construction of the kit. It's worth noting ...
4.3 A market in constant innovation
Vapobars
In a bid to diversify their offering, vape stores are launching new concepts, such as "vapobars" (***), a sort of imitation of e-cigarette version of shisha bars. For example, Vapostore launched a vapobar in Lyon in ****, selling drinks, food and electronic cigarettes.[***]
Nevertheless, these vapobars are still struggling to expand in ...
5 Regulations
5.1 Electronic cigarette regulations in France
**** Health Act
The **** health law subjects e-cigarettes to a legal regime very similar to that of tobacco and conventional cigarettes:
Prohibition of additives coloring emissions, creating the impression that the product has beneficial effects on health, facilitating inhalation or absorption of nicotine, ... Mandatory information on packaging: composition and average nicotine content ...
5.2 Anti-smoking policies
The National Tobacco Reduction Program (***) established as part of the latest Cancer Plan has three main focuses: Protecting young people and preventing them from taking up smoking Help smokers quit Acting on the tobacco economy. Anti-smoking policies are supposed to work in favor of vaping, as electronic cigarettes are seen as ...
6 Positioning the players
6.1 Segmentation
- My Vapors Europe - Joyetech
- Alfaliquid Gaïatrend
- Kumulus Vape
- J Well
- Kangertech
- DLICE / Nocoswitch
- Vaporesso / Smoore technologie
- Le Petit Vapoteur
- Cigusto
- Clopinette
- VDLV
- Aeroma
- Vapostore
- Smok-it
- Juul Labs
- Innokin Technology
- Republic Technologies Groupe
List of charts
- Electronic cigarette market size by value and forecasts
- Size of the electronic cigarette market
- Average price of a pack of 20 cigarettes
- "Why do you vapotage today?" (to exclusive vapoteurs)
- "Why do you vapot today?" (to vapo-smokers)
All our studies are available online in PDF format
Take a look at an example of our research on another market!
Latest news
Cigousto: Electronic cigarettes: stores put up resistance - 27/06/2023
- Sales of the electronic cigarette market in France: 1 billion euros (Xerfi estimate)
- Share of vape shops in the electronic cigarette market: 55%
- E-commerce share of the electronic cigarette market: 30%
- Share of tobacconists in the e-cigarette market: 15%
- Number of e-cigarette sales outlets: 3,500
- Number of vape stores that closed between 2015 and 2017: 1,200
- Share of stores held by the sector's major chains: 30%
- 23.500: Number of tobacconists' outlets in France
- 150-200: Number of points of sale gained by 2021 by the entire vape network, according to the Fédération interprofessionnelle de la vape (Fivape)
- Cigusto 155 stores, target 300 in 2026, 90 million euros in sales by 2023, 500,000 euros in sales per store in shopping malls
- Vapostore 130 stores
- Clopinette 110 stores
- Petit Vapoteur 50 stores, sales of 113 million euros, 82% of which on the Internet
- Kumulus Vape sales 55.7 million euros
Vaping: small companies drive the e-liquid market - 10/03/2023
- 4 million e-cigarette users
- French e-cigarette market to top €1 billion by 2022
- Market dominated by independents: Gaïatrend, Liquideo, Atelier du Vapoteur, Gatsby, Pulp or Petit Nuage
- VDLV, an independent company founded in 2012, has become one of the sector's heavyweights (100 employees, producing between 1.2 and 1.5 million bottles of e-liquid every month from its 15 production lines, with sales of 16 million euros by 2022)
Vaping: the French prefer specialty stores - 09/03/2023
- More than 3,500 electronic cigarette stores in France
- 25% of sales online, 15% through tobacconists and 60% in stores
- 6.3 million French people will be using electronic cigarettes by 2022
- Le Petit Vapoteur, founded in Cherbourg in 2011 and European leader in the sale of vaping products, with over 2 million customers and sales of €113 million in 2022, 317 employees and 7,000 daily orders, 82% of which are placed over the Internet
- Clopinette, founded in 2011 in Caen (Calvados), heads a network of 110 stores, 50% of which are franchises, with sales of 26.4 million euros and 160 employees (over 300 with its franchises)
- Cigusto, founded in 2013 (400 employees) and based in Saran, Loiret, controls 111 stores, 98% of which are located in shopping centers.Carrefour has taken a 30% stake in the company's capital. This year, the company plans to open a further 40 stores, with a target of 250 by 2025. Sales of 50 million euros in 2022 should almost double by 2023
Marlboro's parent company parts ways with Juul. - 09/03/2023
- Altria disinvests in ecigarette giant Juul
- Juul faced a drop in the value of its investment from $12.8 billion to $250 million
- Trades its 35% minority stake in Juul for heated tobacco intellectual property rights
Juul tobacco is banned in the United States. - 23/06/2022
- US regulator announces June 2022 ban on e-cigarette specialist's products
- The e-cigarette specialist is being forced to withdraw its products from the US market on the orders of the FDA, the industry regulator.
- juul took a 35% stake in Altria in 2018 for $13 billion
- FDA attempts to reduce nicotine levels in cigarettes to reduce smokers' addiction
- The industry's giants, meanwhile, are trying to find new outlets, as with Philip Morris's $16 billion purchase of "smokeless tobacco" specialist Swedish Match
- More than one in four high school students say they use electronic cigarettes
Companies quoted in this study
This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :
Choosing this study means :
Access to more than 35 hours of work
Our studies are the result of over 35 hours of research and analysis. Using our studies allows you to devote more time and added value to your projects.
Benefit from 6 years' experience and over 1,500 industry reports already produced
Our expertise enables us to produce comprehensive studies in all sectors, including niche and emerging markets.
Our know-how and methodology enable us to produce reports that offer unique value for money.
Access to several thousand articles and paid-for data
Businesscoot has access to all the paid economic press as well as exclusive databases to carry out its market research (over 30,000 articles and private sources).
To enhance our research, our analysts also use web indicators (semrush, trends, etc.) to identify market trends and company strategies. (Consult our paying sources)
Guaranteed support after your purchase
A team dedicated to after-sales service, to guarantee you a high level of satisfaction. +44 238 097 0676
A digital format designed for our users
Not only do you have access to a PDF, but also to a digital version designed for our customers. This version gives you access to sources, data in Excel format and graphics. The content of the study can therefore be easily retrieved and adapted for your specific needs.
Our offers :
the e-cigarette market | France
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What is the positioning of companies in the value chain?
- Data from several dozen databases
Pack 5 études (-15%) France
- 5 études au prix de 75,6€HT par étude à choisir parmi nos 800 titres sur le catalogue France pendant 12 mois
- Conservez -15% sur les études supplémentaires achetées
- Choisissez le remboursement des crédits non consommés au terme des 12 mois (durée du pack)
Consultez les conditions du pack et de remboursement des crédits non consommés.
Our customer references
They have consulted our studies
Discover the opinions (+500)
Malcolm Vincent
Astoria Finance
Gregoire de Castelnau
Stags Participations
Timothé Huignard
PWC
Paul-Alexis Kebabtchieff
BCG
Aymeric Granet
Publicis Consultant
interviews & case studies
All interviews and case studies (45)
