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MARKET OVERVIEW

1.1 Definition and scope of study

A tobacconist is a convenience store open more than 10 hours a day in France, 6 or 7 days a week: it is either a tobacco bar, a multi-service village shop, or a press and games distributor. It is estimated that there are now nearly 25,000 points of sale in France, making tobacconists the most popular in the country convenience store leaders in France. So-called "buralistes" must have a licence authorising them to sell tobacco products in France. Tobacconists are trying to integrate the tobacco value chain in France, including the creation by the Confédération des Buralistes of their own brand of cigarettes in 2017 'LCB' ("La Cigarette du Buraliste") to compete with the tobacco giants in France with low prices

The social usefulness of tobacconists, as suppliers of basic necessities and creators of social links, was reaffirmed during the covid-19 crisis, when sales by professionals increased.

In France, the price of a packet of cigarettes has reached the 10€ mark in 2020, which has led to an reduction in consumption . There has been a decline in smoking in France since 2010, which has accelerated in recent years. In addition, as the electronic cigarette market is gradually replacing the traditional tobacco market, tobacconists are tackling this growing market with the sale of several types of products and tobacco liquids with different tastes. Spraying, heating tobacco, and chichas for tobacco-related products; but also stationery and newspapers as well as food products: diversification appears today to be essential to survive on the market: indeed, the crisis is hitting tobacconists more and more with nearly 8,000 tobacconist closures over the past 15 years . The sustainability of this type of business therefore lies in its ability to reinvent itself, diversify and modernise

In addition, the overall offer of tobacconists is diversifying, gradually transforming the business model of tobacconists with the aim of remaining the convenience store par excellence

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