Content of the study:
The e-cigarette market - United States

Available languages

MARKET OVERVIEW

1.1 Definition and presentation

An e-cigarette is an electronic cigarette that simulates smoking.

The global market for electronic cigarettes is estimated to grow rapidly. Amongst reasons for this are the growth of e-commerce which will make distribution easier, but also the decrease in costs and increase in efficiency (for example longer lasting batteries) which will increase demand for the product. The US, the UK and France are the largest markets in the world.

In the US, the number of users is likely to increase as a result of a willingness to shift from cigarettes to alternatives. Moreover, the product is extremely popular amongst Millennials, who are attracted by operational traits, design, and the wide range of different tastes available. In light of this, more players are entering the market and contributing with innovation such as customization. Together, these factors are what will drive the coming years’ growth.

The US market is currently fragmented and characterized by small players who have launched themselves on the internet and into the opening of physical shops. Nevertheless, we also find larger players such as Juul, Altria Group, British American Tobacco, Imperial Brands, Japan Tobacco, and Philip Morris.

Trends in the market include a growing concern for whether the product is as healthy as the marketing discloses. Moreover, on the supply side, we see an ever-expanding product offering with different flavors, shapes, and customization in the former two characteristics. Included in popular tastes are for example champagne and tiramisu.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATIONS

POSITIONING OF THE PLAYERS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
Buy this market study 89€

Availability within 10 business days

Our other products

Our other products

5 reports pack (-15%) USA - United States

378 €

  • 5 reports at €75.6 excluding VAT per study to choose from our American catalogue for 12 months
  • Save 15% on additional studies purchased
  • Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)

See the terms and conditions of the pack and the refund of unused credit.

Buy

Method

Method
Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Reviews (1)

Reviews (1)

The e-cigarette market - France

Publicado en 09/03/2022 by Dean GALIBERT - TCS - INIT

Interesting and complete market study for a reasonable price! I recommend it.

Customer cases and references

Customer cases and references
La pépite Interview
Linkedin logo

BFM Business

La pépite Interview

Paul-Alexis Kebabtchieff
Linkedin logo

Boston Consulting Group

Paul-Alexis Kebabtchieff

Marie Guibart
Linkedin logo

Kea Partners

Marie Guibart

Elaine, Durand
Linkedin logo

Crédit Agricole, Information & Veille

Elaine, Durand

Philippe Dilasser
Linkedin logo

Initiative & Finance

Philippe Dilasser

Anne Baudry
Linkedin logo

Metro

Anne Baudry

Amaury Wernert
Linkedin logo

Kroll (Duff & Phelps)

Amaury Wernert

Smart Leaders Interview
Linkedin logo

B-Smart

Smart Leaders Interview