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MARKET OVERVIEW

1.1 Definition and scope of the study

Augmented reality refers to the superimposition of elements calculated in real time by computer software (sounds, 2D or 3D images, etc.) and reality. It allows to embed virtual objects in 3D in a real environment. Virtual reality simulates a three-dimensional environment using computer software, the user can then interact with the environment created. Mixed reality is a mixture of virtual and augmented reality.

Technological and industry advancements have boosted the market as annual sales of AR/VR headsets increase worldwide. Nearly 330,000 headsets were sold in France in 2019. Web and IT giants such as Microsoft, Facebook, Google and Apple are particularly active in the market. However, new players, particularly from Asia, are offering new products, while many French companies are trying to make their way in a market dominated by foreign players. The French ecosystem is mainly composed of startups, but also of large groups such as Ubisoft.

The applications offered by augmented, virtual and mixed realities are constantly developing for the general public and the professional market (immersive visits, training, collaborations, leisure activities...) and the democratization of these applications by consumers is the major issue in this emerging market.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

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Method

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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin Charbonnier

PhD Industrial transformations

Robin Charbonnier

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules Decour

Consultant

Jules Decour

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.