Content of the study:
The augmented, virtual and mixed reality market - France

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MARKET OVERVIEW

1.1 Definition and scope of the study

Augmented reality refers to the superimposition of elements calculated in real time by computer software (sounds, 2D or 3D images, etc.) and reality. It allows to embed virtual objects in 3D in a real environment. Virtual reality simulates a three-dimensional environment using computer software, the user can then interact with the environment created. Mixed reality is a mixture of virtual and augmented reality.

Technological and industry advancements have boosted the market as annual sales of AR/VR headsets increase worldwide. Nearly 330,000 headsets were sold in France in 2019. Web and IT giants such as Microsoft, Facebook, Google and Apple are particularly active in the market. However, new players, particularly from Asia, are offering new products, while many French companies are trying to make their way in a market dominated by foreign players. The French ecosystem is mainly composed of startups, but also of large groups such as Ubisoft.

The applications offered by augmented, virtual and mixed realities are constantly developing for the general public and the professional market (immersive visits, training, collaborations, leisure activities...) and the democratization of these applications by consumers is the major issue in this emerging market.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (2)

Reviews (2)

The augmented, virtual and mixed reality market - France

Publicado en 28/11/2022 by BOITTE Xavier - Holo3 RV

Etude intéressante !


Businesscoot Response:

Merci Xavier pour votre retour ainsi que pour la confiance accordée. :)

The augmented, virtual and mixed reality market - France

Publicado en 21/10/2022 by Clothilde DUBERNET - SAS OLFY

L'étude est très claire et bien structurée. Cela permet de bien se repérer dans les paragraphes et d'aller directement aux paragraphes et aux chiffres dont on a besoin.


Businesscoot Response:

Merci Clothilde pour votre avis! Nous sommes ravis d'avoir été à la hauteur de vos attentes.

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