Summary of our market study

The global market for connected eyewear is growing rapidly, driven by demand from professionals in diverse sectors such as logistics, healthcare and remote operations. The market has grown enormously, with a CAGR of 125.8%.

This explosion in demand is fueled by the efficiency gains and immediate access to information that connected glasses offer professional users.

The global market is estimated to be worth close to $20 billion by 2022

French companies have adopted targeted approaches, operating successfully in specific market segments and forming strategic distribution partnerships, such as Ellcie Healthy's partnership with Optic 2000.

Consumer mistrust of data confidentiality continues to affect the market, with many expressing concerns about the security of their personal data associated with connected objects.

Trends and demand in France

In France, the market is driven by various workplace applications in logistics, healthcare and manufacturing. For example, "vision picking" in the logistics sector enables information to be transmitted directly to the wearer of the glasses, thus improving operational efficiency.

In the healthcare sector, connected eyewear facilitates hands-free communication and the precision of surgical procedures.

The French market for connected objects has grown from around $150 million to over $1 billion. Some 14% of the population has expressed interest in these innovations, mainly among men. However, purchasing intentions remain modest.

as users' fascination with technology grows, connected glasses are finding their way into everyday life, entertainment and personal assistance. This phenomenon is particularly pronounced among the over-55s, who are paradoxically the most equipped segment.

On the business front, companies are increasingly recognizing the productivity gains attributed to connected glasses. Hands-free operation and instant access to information have made these devices particularly attractive in fields such as construction, maintenance and healthcare.

Despite some initial failures, companies like Google and Snapchat have reoriented their strategies to focus more on professional markets or specific consumer niches.

E-commerce is the main sales channel for individual consumers, while professional offerings tend to be bundled with specialized services.

Players in the connected eyewear market

  • Google - entered the smart glasses market early with its Google Glass

  • Snapchat - With its Spectacles, Snapchat has ventured into this sector, targeting social media enthusiasts.

  • Microsoft - Entering the professional sphere with its HoloLens, Microsoft has tackled the high-end augmented reality market.

  • Huawei - In partnership with haute couture brand Gentle Monster, Huawei presented a line of elegant eyewear that doubles as an audio device.

  • Bose - Known for its audio products, Bose has developed a line of audio sunglasses that blend fashion, functionality and audio excellence.

  • Amazon - Entering the market with the Echo Frames, Amazon has closely linked its smart glasses to its voice assistant, Alexa, focusing on hands-free access to information and task management,.

French startups:

  • Ellcie Healthy - This startup offers its smart glasses designed to help detect falls, track physical activity and prevent driver fatigue. It has established a strategic distribution partnership with Optic 2000.

  • Tikaway - has found its niche by offering connected glasses to businesses, enabling seamless communication between technicians in the field and remote experts.

  • AMA, a French start-up, has created software that enhances the capabilities of smart glasses.
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Summary and extracts

1 Market overview

1.1 Definition and scope of study

The connected glasses (or smart glasses) are intelligent computing devices that are worn like traditional eyeglasses and have a variety of uses. For example, they can use enhanced reality to offer a range of real-time information in front of the user's eyes, play music or contain technologies that detect falls. The user can then interact with their connected glasses thanks to wink or finger/hand gesture detection systems. The use of connected glasses has not yet been democratized, even if it is already applied in fields such as medicine or logistics . We will not study virtual reality helmets in this study

The world market is still limited but is expected to experience exponential growth with a CAGR of 125.8% between 2017 and 2022 . The market is driven by work-related uses of these glasses in logistics, maintenance, training or health. Indeed, the connected glasses did not arouse the enthusiasm of the general public and manufacturers tend to focus on the products offered to businesses. This is the case of Google which, after the failure of its Google Glass, launched a professional edition. Other brands, such as Huawei or Bose, are taking advantage of the success of Bluetooth headsets to develop frames that play music

In France, the market should also experience strong growth and some start-ups are seeing their success grow thanks to their precise segmentation. Ellcie Healthy is developing glasses for detecting falls of the user, monitor physical activity or prevent falling asleep at the wheel . These frames are distributed in the Optic 2000, l opticians represent an increasingly important distribution channel for these glasses

Several obstacles remain, however, to the dissemination of these connected objects. First of all, there is a great mistrust of users on the collection of their data and respect for privacy The price despite its steady decline since the first generations of glasses appeared, also remains a major disincentive to purchase. Still, market players remain confident and invest heavily in these technologies and innovations are emerging as swimming goggles or even connected lenses .

 

List of charts presented in this market study

  • Marché mondial des lunettes connectées
  • Marché en volume des lunettes connectées
  • Marché des objets connectés
  • Intérêt des Français pour les objets connectés
  • Quels appareils seriez-vous susceptible d'acheter au cours des 12 prochains mois ?
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Latest news

BBGR boosts Seine-et-Marne capacity by 30% to keep pace with growth in Nikon optical lenses - 30/03/2024
  • - BBGR is a subsidiary of EssilorLuxottica.
  • - The company has specialized in optical lenses for over 170 years.
  • - BBGR will increase capacity at its Provins site by 30% from April.
  • - The Provins site employs 235 people.
  • - The aim of this capacity increase is to meet strong demand for Nikon lenses, produced at Provins since 2016.
  • - Since 2016, volumes of Nikon lenses manufactured at Provins have increased 15-fold.
Record growth for Atol in 2023 - 01/03/2024
  • Atol cooperative sales in 2023: 455 million euros
  • - Atol cooperative growth rate from 2022 to 2023: 6.3%
  • - Number of Atol Audition outlets from 2022: 47
  • - Target number of Atol Audition outlets in the next 12 months: 100
EssilorLuxottica passes the €25 billion sales mark - 15/02/2024
  • In 2023, the company spent 1.7 billion euros on R&D between 2020 and 2022, in particular to develop connected and/or hearing glasses. Before the summer, the company will inaugurate an optics laboratory (300 employees) in Wissous (Essonne). In the second half of 2024, its first hearing glasses will be marketed in the United States.
  • The product potentially concerns the 1.25 billion people affected by mild hearing loss.
  • To integrate a miniature hearing aid into a pair of glasses, the company acquired the Israeli start-up Nuance in 2022.
  • Its brand portfolio has expanded to include Moncler, Jimmy Choo, Brunello Cucinelli and Ferrari licenses.
  • 18,000 directly-operated stores in 150 countries, including 1,000 in France.
EssilorLuxottica integrates a hearing aid into its glasses - 09/01/2024
  • Launch of "Nuance" glasses that act as hearing aids.
  • Microphones camouflaged in the frames enable the wearer to concentrate on and amplify the voice of the person speaking
  • First equipment with virtually invisible hearing aids
  • While 1.6 billion people worldwide suffer from hearing loss, this figure is expected to rise to 2.5 billion by 2050
  • Nuance Audio glasses, which will be available in three models, will be sold by hearing aid practitioners, in EssilorLuxottica's distribution network (18,000 stores) and on the Internet.
  • Acquisition of Israel-based Nuance Hearing, which has developed a small tabletop device that amplifies sound
Atol: Eric Plat looks to the future - 09/01/2024
  • Lexilens reading aid glasses for dyslexics are marketed in 36 countries.
  • In France, over 5,000 people use these glasses.
  • Atol Les Opticiens was founded in 1970. Atol is planning a consulting service for companies on dyslexia in the workplace.
  • Atol's sales were 503 million euros in 2023.
  • Atol plans to market a new screen with Lexilens technology within the next three years.
  • Atol plans to open 40 new optical and hearing stores in 2024, adding to the 825 existing stores.
Samsung launches a real-time translation tool on a future smartphone - 13/11/2023
  • Technology giant Samsung Electronics plans to roll out an artificial intelligence-based real-time translation tool for a new smartphone in 2024.
  • The feature will be available on the next Samsung Galaxy, due for release in early 2024.
  • The translation process will take at least three to four seconds, during which the AI will understand the original content, translate it into another language and verbalize it to the listener.
  • Samsung is also developing its own generative AI model called Samsung Gauss, capable of producing language, code and images.
  • Samsung Gauss will be integrated into a wide range of Samsung products in the near future, although specific details have not been provided.
  • Samsung is the world's biggest smartphone producer, accounting for a fifth of total market sales between July and September, ahead of Apple (16%), according to specialist Counterpoint.

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Huawei Technologies France
Google
Ellcie Healthy
Tikaway
Optic 2000
Atol Les Opticiens
Bose
Microoled
Sony
Samsung Electronics France
LG Electronics France
LG Electronics

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