Content of the study:
The sunglasses market - France

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MARKET SUMMARY

1.1 Definition

Sunglasses allow you to protect the eyes from the sun sometimes with a integrated vision correction to the glasses. There are many variations in frames and lens types depending on styles and needs. Sunglasses are a real fashion accessory and are also essential for certain activities

The distribution of sunglasses is organized in:

  • stores under the brand name
  • stores independent
  • centres of mutualist perspective
  • online (distributor or own site of a brand)

The the global sunglasses market is growing slightly as well as the European market, while the French market is stagnating

The sunglasses market is structurally driven by the evolution of fashions and styles continuously renewing the offer, even if the past successes of models that have become "classics" are also trendy. It is also highly dependent on the health of the optical market, currently at half mast

The sunglasses market has the particularity of having to give a prominent place to physical points of sale where the majority of purchases are made. Many consumers, after having made online searches finally buy in stores.

The majority of volumes marketed under a brand name are in fact designed by a few groups with the appropriate licenses. This is another feature of the production of sunglasses, concentrated around a few very powerful actors . Recently, the bringing together certain actors between solar specialists and optics specialists, as well as the desire of certain brands to regain control over their production and thus integrate it into their own value chain.

Finally, the understanding of the legal framework for health in France is necessary to analyse the market and its influence on the organisation of the distribution of sunglasses

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Reviews (5)

The costume jewelry market - France

Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS

Très bien fait.


Businesscoot Response:

Merci Philippe pour votre retour et pour la confiance accordée. :)

The children's clothing market - France

Publicado en 29/10/2022 by Amina Mellal

J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.


Businesscoot Response:

Merci infiniment Amina pour votre retour ainsi que la confiance accordée.

The men's ready-to-wear market - France

Publicado en 29/10/2022 by Client Anonyme

Très complet!


Businesscoot Response:

Merci pour votre retour et la confiance accordée. :)

The baby clothing market - France

Publicado en 07/09/2022 by Dan

I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!


Businesscoot Response:

Thank you Dan !

The sportswear market - France

Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch

Operational