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Summary of our market study
French online eyewear market valued at €150 million
The global optical market, which includes eyewear, sunglasses and contact lenses, has grown significantly. The market was valued at $138.7 billion, with an expected compound annual growth rate of 8.1% from 2020 to 2027.
Expansion is mainly driven by demand in the Asia-Pacific region.
In France, three-quarters of the population is visually impaired, and the increase in screen time and the aging of the population have stimulated the eyewear segment.
Although traditional optical leaders such as Krys, Optic 2000 and Optical Center dominate the market, online pure players such as Direct Optic and Polette.com are significant competitors, the former being part of the Acuitis group.
France imports more optical products than it exports, with a coverage rate of 48%.
Analysis of consumer trends in the French online eyewear market
In France, over three-quarters of the population is visually impaired. A significant proportion of the population - between 15 and 20 million people - also use contact lenses, combining correction with convenience.
Online shopping trends are on the rise, with 85-90% of French Internet users taking part in e-commerce, making an average of almost 40 purchases a year.
Eyewear and optical products are still an emerging online category. Online eyewear sales represent around 6-7% of total sales.
The vast majority of young people, almost 95-100%, are active online shoppers, while those aged 65 and over are less numerous, around 80-85%.
Eyewear sellers are leveraging technology for virtual try-ons and interactive customer experiences to mitigate the lack of physical try-ons. Innovations such as webcam fittings and personalized previews aim to match opticians' in-store service levels and boost consumer confidence in digital eyewear purchasing.
New regulations such as the 100% health law, which aims for full reimbursement of eyewear for the French, are driving changes in pricing and market structure.
Traditional optical market leaders
- Krys
- Optic 2000
- Optical Center online.
Online optical players
- Direct Optic is one of the forerunners in the online optical market.
- Sensee (Acuitis groupe) is following in its footsteps.
- Polette.com is an emerging player
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Summary and extracts
1 Market overview
1.1 Definition and scope of the study
The optical market includes all articles and accessories used for the eyes. Optical products can be used as a fashion accessory, for protection or to improve the user's vision.
The three largest categories in the eyewear industry are the following:
- Eyeglasses (corrective or non-corrective);
- Sunglasses;
- Contact Lenses.
The study on the online eyewear market therefore refers to a very specific distribution channel in the optical market which is e-commerce. This sub-segment is highly dependent on the changes and trends affecting the global optics market, and therefore includes all the players and products involved in the sales of eyewear (including lenses, frames or both).
The worldwide increase in the number of eyewear users (due to several factors such as the aging of the world's population, time spent in front of screens, fashion etc.) coupled with the explosion in online sales makes this distribution channel a particularly promising segment.
In France, three quarters of the population have a visual impairment and 44 million French people wear glasses, which must be renewed on average every two years. [Les Echos] On the other hand 87.5% of Internet users reported having made an online purchase in the first quarter of 2019 alone. [Crédit Agricole] The optics market, which ended 2019 with 1.4% growth in France, should therefore be able to take advantage of these trends to accentuate its growth in e-commerce.
List of charts presented in this market study
- Optical market size
- Proportion of the population wearing glasses and contact lenses
- Optical market value
- Foreign trade in optics
- Main countries supplying optics by value
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Latest news
Krys Group puts the finishing touches to the modernization of its Bazainville plant - 08/03/2024
- -Investment in expansion and modernization program: 23 million euros
- - Post-renovation manufacturing capacity increase: 30%
- - Planned production capacity: 1.8 million units per year
- - Krys Group sales in 2023: €1.265 billion
- - Number of associates: around 900, representing 1,600 points of sale
- - Supplying around a thousand independent opticians
- - Krys Group plans to open 400 additional stores by 2028.
Krys group: innovations for the ecological transition - 06/02/2024
- Codir, a subsidiary of Krys Group, grouping together its industrial and logistics activities, will produce 1.4 million lenses by 2021
- The subsidiary employs 330 people
- Krys Group generates sales of 1.2 billion euros, and has 1,533 stores in France, as well as around 50 in Belgium, Poland and Morocco.
- With its two other banners, Le Collectif des lunetiers and Lynx Optique, the Group has a 16.5% market share in France.
- Its ambition is to open a further 400 outlets by 2028.
- Over the past ten years, it has expanded into the hearing sector, with 277 centers.
Optician Krys Group expands its French plant and frees itself from Asia - 27/06/2023
- 1,533 Krys stores worldwide
- The cooperative moves into the production of advanced lenses such as progressive lenses
- Basic lenses sourced in Europe (Hungary, Czech Republic)
- Frames: 50% from Europe, 50% from Asia
- Bazainville plant created in 1998
- 400,000 high value-added lenses relocated to France
- Investment: 16 million euros
- Production forecast: 1.4 to 1.8 million lenses per year
- Lens edging capacity: up to 3.5 million lenses
- Krys produces 25% to 30% of the lenses sold by its opticians Krys Group is the French market leader
Optic 2000 sells used eyewear - 27/06/2023
- 23 million Vinted registrants in France.
- 1.2 billion: sales of the French second-hand market in 2020 (Xerfi).
- 102 billion euros: estimated worldwide second-hand market (Bpifrance).
- 1.200 points of sale for Optic 2000.
- 200,000 to 250,000 frames recycled by Optic 2000 each year.
Good 2022 results for the Optic 2000 group - 24/05/2023
- Total sales (2022): €1.2 billion (+4% on 2019)
- Optic 2000 sales (2022): 891 million euros (+6% vs 2019)
- Audio 2000 sales (2022): 131 million euros (+18%)
- Lissac sales (2022): 53 million euros (+1%)
- Total points of sale (2022): 1,900 (+2% vs 2021)
- - Optic 2000: 1,181 stores
- - Lissac: 241 stores (including 21 branches)
- - Audio 2000: 227 centers (including 12 branches)
- - Gadol: 211 stores
- - Optic Swiss Services: 111 stores
- 2023 targets: opening of 30 new Optic 2000 centers and acquisition of 9 Chevillard stores on Reunion Island by Lissac.
In the optics marketKrys Group goes from strength to strength - 22/03/2023
- Combined sales of Krys Group's optical and hearing care businesses: €1.265 billion
- - Krys Group optical market share: 16.5
- - Number of Krys Group stores by the end of 2022: 1,533
- - Number of Krys Group employees: 6,000
- - Krys Group investment plan: 23 million euros
- - Number of lenses produced at the Bazainville industrial site by 2023: 1.8 million
- - Number of lenses diverted from the Bazainville industrial site by 2023: 3.5 million
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the online eyewear market | France
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