German market
The market for tattoos in Germany
Tattoos are permanent artistic drawings or patterns that are pricked onto a person's skin using special tools, such as needles or tattoo machines. During this procedure, color pigments are introduced into the middle layer of the skin, called the dermis, to create a permanent image. Tattoos can be created in a variety of sizes, shapes, colors, and styles and often serve as an expression of personality, creativity, membership in certain groups, or the meaning of certain symbols.
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Tattoos are permanent artistic drawings or patterns that are pricked onto a person's skin using special tools, such as needles or tattoo machines. During this procedure, color pigments are introduced into the middle layer of the skin, called the dermis, to create a permanent image. Tattoos can be created in a variety of sizes, shapes, colors, and styles and often serve as an expression of personality, creativity, membership in certain groups, or the meaning of certain symbols.
Two types of tattoos can be distinguished :
Temporary tattoos: these are tattoos in which the inks used fall into the category of cosmetic products. This type of tattoo is not permanent and may fade or wash off over time.
Permanent tattoos: These are done by professional tattoo artists and require special inks that are subject to certain regulation. They are permanent and remain visible for a long time.
The market for tattoos is booming worldwide. It is expected to continue growing at an annual rate of 9.43% through 2029. The main demanders are European and Anglo-Saxon countries, where the percentage of tattooed population can reach almost half of the total population.[Fortune Business insights]
Tattoos are also gaining popularity in Germany. Between 2010 and 2018, the percentage of people in Germany who have had experience with tattoos increased from 10% to 18%. Estimates for 2021 suggest that around 27% of the German population will be tattooed. The number of tattoo artists has also increased. The market is now highly competitive, and tattoo artists are increasingly relying on creative communication via social media to set themselves apart.[YouGov]
While the tattooing profession in Germany does not require specific training, tattoo artists must be registered with health authorities and complete training in hygiene and cleanliness standards. This training lasts at least 21 hours and extends over three consecutive days.
The tattoo industry was severely impacted by the Covid 19 pandemic. During the lockdowns, tattoo studios were forced to suspend operations. Some studios experienced significant revenue losses. However, with the relaxation of restrictions in 2021, the market recovered and studios were able to win back their customers.
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