The market for tattoos - Germany
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Study Overview
Tattoos are permanent artistic drawings or patterns that are pricked onto a person's skin using special tools, such as needles or tattoo machines. During this procedure, color pigments are introduced into the middle layer of the skin, called the dermis, to create a permanent image. Tattoos can be created in a variety of sizes, shapes, colors, and styles and often serve as an expression of personality, creativity, membership in certain groups, or the meaning of certain symbols. Two types of tattoos can be distinguished :
Temporary tattoos: these are tattoos in which the inks used fall into the category of cosmetic products. This type of tattoo is not permanent and may fade or wash off over time.
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Permanent tattoos: These are done by professional tattoo artists and require special inks that are subject to certain regulation. They are permanent and remain visible for a long time.
The market for tattoos is booming worldwide. It is expected to continue growing at an annual rate of 9.43% through 2029. The main demanders are European and Anglo-Saxon countries, where the percentage of tattooed population can reach almost half of the total population.[Fortune Business insights] Tattoos are also gaining popularity in Germany. Between 2010 and 2018, the percentage of people in Germany who have had experience with tattoos increased from 10% to 18%. Estimates for 2021 suggest that around 27% of the German population will be tattooed. The number of tattoo artists has also increased. The market is now highly competitive, and tattoo artists are increasingly relying on creative communication via social media to set themselves apart.[YouGov] While the tattooing profession in Germany does not require specific training, tattoo artists must be registered with health authorities and complete training in hygiene and cleanliness standards. This training lasts at least 21 hours and extends over three consecutive days. The tattoo industry was severely impacted by the Covid 19 pandemic. During the lockdowns, tattoo studios were forced to suspend operations. Some studios experienced significant revenue losses. However, with the relaxation of restrictions in 2021, the market recovered and studios were able to win back their customers. The following market study deals with current trends in the industry as well as the market structure and competitive situation of the market.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Introduction
- 1.2 The world market
- 1.3 The German market
2. Demand analysis
- 2.1 Customer demographics
- 2.2 reasons for tattoos
- 2.3 Most popular tattoo designs and locations
- 2.4 Satisfaction with tattoos
3. Market structure
- 3.1 Operations and employees
- 3.2 Dynamics of the actors
- 3.3 Tattoo fairs and events
- 3.4 criteria for choosing a tattoo studio
4. Offer analysis
- 4.1 Types tattoos
- 4.2 Prices
- 4.3 Trend - Social Media
- 4.4 Ink quality
- 4.5 Tattoo removal
5. Guidelines
- 5.1 Healthy regulations
The market for tattoos - Germany
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