Content of the study:
The deodorant market - Italy

Available languages

MARKET OVERVIEW

1.1 Definition and scope of study

The deodorant is a cosmetic product that aims to eliminate or mitigate particularly unpleasant body odors. It is usually marketed in the form of spray, roll-on, stick, or in other modes. The scope of this market is limited to body deodorants and does not include the indoor deodorant segment. 

The global deodorants market is expected to reach a value of $38.13 billion by 2028, thereby registering a CAGR of 5.40% from 2021, growth which will be mainly driven by North America and Canada. Notably, within the market, the spray deodorant segment is the most successful among consumers. 

The Italian deodorant market represents the most significant share of the Italian cosmetics market and has recorded modest growth rates in recent years. In terms of distribution, the most used distribution channel in Italy is the large-scale retail trade, followed by pharmacies and, finally, by perfumeries. E-commerce is also of growing interest to consumers, and has recorded a strong increase in sales, especially thanks to the possibility of obtaining discounts or reduced prices. 

A particularly important trend that is emerging in this market is the growing preference of consumers for natural cosmetic products based on the consideration that greener products can bring more benefits to the body. This inclination has also been strongly observed in the deodorants segment, where a growing number of consumers prefer to purchase natural products with the aim of not only avoiding irritation but also reducing the environmental impact of using cosmetic products, which are known to have a high negative effect on the environment due to the materials used in their composition. In this respect, deodorants in vapor format are more and more appreciated as the absence of gas allows these products to significantly reduce their environmental impact. 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

To keep reading, buy the full research

What is in this market study?

  • What are the figures on the size and growth of the market?
  • What is driving the growth of the market and its evolution?
  • What are the latest trends in this market?
  • What is the positioning of companies in the value chain?
  • How do companies in the market differ from each other?
  • Access company mapping and profiles.
  • Data from several dozen databases

  • This market study is available online and in pdf format (30 p.)
  • Consult an example PDF or online
Buy this market study 89€

Availability within 1 business day

Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Reviews (1)

The deodorant market - France

Publicado en 02/09/2020 by Fabrice Monti

Synthetic note that allows in 1 hour to have a broad view of a market. The data is coherent and homogeneous with other values.