The men's underwear market is an extensive market that includes a variety of products in different categories. There are three main types of products in this market:
- Boxer shorts: made of cotton and with a loose fit.
- Boxers: made of cotton or synthetic materialsandtight-fitting.
- Briefs: tight-fitting boxers with a higher leg cut.
In addition to these three categories, each model can have specific features, such as seamless models made of elastic material, which are becoming increasingly popular.
The market for men's underwear is growing rapidly, with a CAGR of nearly 5% from 2022 to 2027. This market is more successful than the women's underwear market, where demand is lower, especially in the higher-end segment and for products made from 100% natural materials.
The market for men's underwear in Germany is also successful, and the figures show higher demand compared to the global average, with a CAGR between 5.4% and 5.7% during the study period. The German men's underwear market accounts for approximately 10% of the European market. The market segments expected to grow the most are the highest value products, as studies show that 30% of men in Germany are willing to spend higher amounts on eco-friendly underwear.
- In the German market for men's underwear, many international brands such as Calvin Klein are trending. However, German companies such as Hugo Boss are also achieving great success.
- To meet the growing demand for eco-friendly products, new specialized companies such as the A-dam brand are emerging.
The success of these new brands, which offer sustainable products at a competitive price, shows that traditional players need to innovate to meet changing consumer demands.
To keep reading, buy the full research
Que contient cette étude de marché ? Thème client
- Quels sont les chiffres sur la taille et la croissance du marché ?
- Quels leviers tirent la croissance du marché et leur évolution ?
- Quelles sont les dernières tendances sur ce marché ?
- Quel est le positionnement des entreprises sur la chaine de valeur ?
- Comment se différencient les entreprises du marché ?
- Accédez à la cartographie des entreprises et à leurs profils.
- Données issues de plusieurs dizaines de bases de données
Cette étude de marché est disponible en ligne et en pdf (38 p.)
- Télécharger un exemple
- Une question sur cette étude : (+33) 9 70 46 55 00
Availability within 2 business days
Our other products
5 reports pack (-15%) DE - Germany
- 5 reports at €75.6 excluding VAT per study to choose from our German catalogue for 12 months
- Save 15% on additional studies purchased
- Choose to be refunded any unused credit at the end of the 12-month period (duration of the pack)
See the terms and conditions of the pack and the refund of unused credit.
Tailor-made report pack (de) - Germany
This 1-year package includes :
- 10 credits per year to carry out your customized reports
- Annual access to 5 reports per month, which you can choose from among our 1,300 studies
A complete range of sector-specific reports, combining standard reports at the best price with studies tailored to your needs.
1 sector analyzed
in 40 pages
The costume jewelry market - France
Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS
Très bien fait.
Merci Philippe pour votre retour et pour la confiance accordée. :)
The children's clothing market - France
Publicado en 29/10/2022 by Amina Mellal
J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.
Merci infiniment Amina pour votre retour ainsi que la confiance accordée.
The men's ready-to-wear market - France
Publicado en 29/10/2022 by Client Anonyme
Merci pour votre retour et la confiance accordée. :)
The baby clothing market - France
Publicado en 07/09/2022 by Dan
I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!
Thank you Dan !
The sportswear market - France
Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch