French market
The luxury men's clothing market in France
The luxury menswear market is a niche market, reserved for a segment of the population able to afford high-priced designer or haute couture clothing on a regular or occasional basis.
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The luxury menswear market is a niche market, reserved for a segment of the population able to afford high-priced designer or haute couture clothing on a regular or occasional basis.
The market has been affected by the health crisis, with a 27% drop in sales in 2020. However, unlike the broader ready-to-wear market, which was already experiencing a sharp downward trend before the crisis, the French market for luxury apparel has been affected by the crisis.s luxury apparel market has always performed better, and can count on several French companies among the world's leading luxury players (LVMH, Hermes, etc.).).
The luxury menswear market remains dominated by the big names in haute couture, leaving little room for new entrants. However, new trends are emerging in the world of men's luxury apparel, such as the integration of streetwear with traditional luxury codes, and the rise of second-hand clothing. Traditional players thus face a major challenge in adapting to this new market structure, as newcomers emerge from this new situation.
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