Content of the study:MARKET OVERVIEW
1.1 Definition and scope of study
The market for luxury men's clothing is a niche market, reserved for a part of the population able to afford regularly, or occasionally, brand name or high-fashion clothing at very high prices.
In contrast to the wider ready-to-wear market, which is experiencing a strong downward trend (-15% of its value between 2007 and 2018), the luxury clothing market is in very good health, in line with the more global luxury goods market.
The market for luxury men's clothing remains dominated by the big names in haute couture, leaving little room for new entrants. However, in the world of men's luxury clothing, new underlying trends are emerging, such as the integration of streetwear into traditional luxury codes or the boom in second-hand clothing. The traditional players are thus facing a major challenge to adapt to this new market structure, faced with newcomers emerging from this new situation.
DEMAND ANALYSIS
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE PLAYERS
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Reviews (5)
The costume jewelry market - France
Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS
Très bien fait.
Businesscoot Response:
Merci Philippe pour votre retour et pour la confiance accordée. :)
The children's clothing market - France
Publicado en 29/10/2022 by Amina Mellal
J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.
Businesscoot Response:
Merci infiniment Amina pour votre retour ainsi que la confiance accordée.
The men's ready-to-wear market - France
Publicado en 29/10/2022 by Client Anonyme
Très complet!
Businesscoot Response:
Merci pour votre retour et la confiance accordée. :)
The baby clothing market - France
Publicado en 07/09/2022 by Dan
I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!
Businesscoot Response:
Thank you Dan !
The sportswear market - France
Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch
Operational
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