the custom-made suit market | France

1.1 Definition and scope of study

The tailor-made suit designates the realization of a suit adapted to the morphology and desires of the buyer . However, it is possible to distinguish between tailor-made and half-measure :

• Custom-made (or large measure) requires the creation of a new pattern created for each customer. A long process (initial appointment and intermediate fittings).
• In the case of the half-measure The tailor starts from an existing pattern and then makes the anatomical modifications (short sleeves, back shape, shoulders...) as well as those that are in line with the customer's tastes (curved cut, colours...).

The world costume market is dynamic with a forecast of compound annual growth rate of 4.1% per year between 2020 and 2026 . The sub-segment of made-to-measure suits should also follow this dynamic with the growing desire of customers to have a quality garment adapted to their morphology. Europe is the main consumer region for suits, ahead of North America In France, the costume sales are in decline . However.., the French still have a certain appetite for tailor-made suits which is holding up pretty well to the bearish trend in the market.

In shops or on the internet, customization has been able to attract a wider audience . Some companies such as Atelier NA (formerly the New Workshops) and Tailor Corner are relying on technology to reduce their costs. The former use 3D booths to take customer measurements, while the latter offer a web configurator that allows a suit to be made remotely. Other companies are looking to differentiate themselves with a different business model such as Lanieri with tailor-made "made in Italy", Jonas which offers ready-to-wear, half-measure and made-to-measure, while large houses such as Arnys, Camps de Luca or Smalto.. continue to capture a portion of the market.

Finally, despite the threat of the rise of teleworking and streetwear, suits, especially made-to-measure, seem to maintain a good image with consumers and could regain market share thanks to a clever mix of innovation and tradition .