Content of the study:
The custom-made suit market - France

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MARKET OVERVIEW

1.1 Definition and scope of study

The tailor-made suit designates the realization of a suit adapted to the morphology and desires of the buyer . However, it is possible to distinguish between tailor-made and half-measure :

  • Custom-made (or large measure) requires the creation of a new pattern created for each customer. A long process (initial appointment and intermediate fittings).
  • In the case of the half-measure The tailor starts from an existing pattern and then makes the anatomical modifications (short sleeves, back shape, shoulders...) as well as those that are in line with the customer's tastes (curved cut, colours...).

The world costume market is dynamic with a forecast of compound annual growth rate of 4.1% per year between 2020 and 2026 . The sub-segment of made-to-measure suits should also follow this dynamic with the growing desire of customers to have a quality garment adapted to their morphology. Europe is the main consumer region for suits, ahead of North America In France, the costume sales are in decline . However.., the French still have a certain appetite for tailor-made suits which is holding up pretty well to the bearish trend in the market.

In shops or on the internet, customization has been able to attract a wider audience . Some companies such as Atelier NA (formerly the New Workshops) and Tailor Corner are relying on technology to reduce their costs. The former use 3D booths to take customer measurements, while the latter offer a web configurator that allows a suit to be made remotely. Other companies are looking to differentiate themselves with a different business model such as Lanieri with tailor-made "made in Italy", Jonas which offers ready-to-wear, half-measure and made-to-measure, while large houses such as Arnys, Camps de Luca or Smalto.. continue to capture a portion of the market.

Finally, despite the threat of the rise of teleworking and streetwear, suits, especially made-to-measure, seem to maintain a good image with consumers and could regain market share thanks to a clever mix of innovation and tradition .

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Reviews (5)

Reviews (5)

The costume jewelry market - France

Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS

Très bien fait.


Businesscoot Response:

Merci Philippe pour votre retour et pour la confiance accordée. :)

The children's clothing market - France

Publicado en 29/10/2022 by Amina Mellal

J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.


Businesscoot Response:

Merci infiniment Amina pour votre retour ainsi que la confiance accordée.

The men's ready-to-wear market - France

Publicado en 29/10/2022 by Client Anonyme

Très complet!


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Merci pour votre retour et la confiance accordée. :)

The baby clothing market - France

Publicado en 07/09/2022 by Dan

I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!


Businesscoot Response:

Thank you Dan !

The sportswear market - France

Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch

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