The men's underwear market - Spain

The men's underwear market covers all products worn in direct contact with the skin, including briefs, boxers, boxer shorts, thermal or technical underwear, for everyday or specific uses (sport, comfort, aesthetics). Long perceived as a functional purchase, this sector has undergone a significant transformation, becoming a fully-fledged segment of men's apparel, where style, material quality and comfort play an increasing role in consumer choice. on a global scale, the men's underwear market is enjoying steady growth, underpinned by several complementary dynamics. On the one hand, rising populations and incomes in emerging countries are stimulating demand for basic, affordable products. On the other, in developed countries, men are increasingly concerned with their appearance, leading to a premiumization of the offer: consumers are turning to higher-quality, more aesthetically pleasing products, or those marked by brand positioning. Between 2024 and 2033, this market is expected to grow at a CAGR of 5.7%, illustrating the strength of this long-term dynamic. In Spain, the men's underwear market is growing, in line with global trends. Sales are increasing, driven by consumers who are more sensitive to fashion trends, fabric quality and design. Local and international brands are adapting their offer to meet the new expectations of the male public, with an increase in seasonal collections, technical products (anti-perspiration, support, sports), and also pieces with an assertive style. The market's evolution is also accompanied by a more pronounced segmentation between basic, premium and luxury products. This distinction enables brands to better target their customers according to their expectations in terms of price, comfort and perceived values (aesthetics, social status, durability). This diversification responds to a growing demand for personalization and reflects men's evolving relationship with intimate fashion, influenced by social networks, influencers and the rise of male body positivity.