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MARKET OVERVIEW

1.1 Definition and scope of the study

A thrift shop is a retail business that sells second-hand clothes. There are two types of thrift shops:

  • The thrift stores run by charities, whose clothing is donated by individuals;
  • Those operating on the principle of deposit and sale: individuals sell their clothes to the second-hand clothing shop, which acts as a commercial intermediary.

The interest of second-hand shops is twofold: not only can you find low-priced clothes, but also vintage-style clothes. Buying second-hand clothes in these shops is becoming more and more chic and is gradually becoming a way of life, with sales being driven mainly by young people and benefiting from a growing ecological awareness. Thus, the second-hand market in France has experienced a real boom in recent years, so much so that it is now considered to be competing with the fast fashion market. Paradoxically, fast fashion brands are also trying to respond to this need for more sustainable fashion by launching their own online resale platforms for second-hand clothes.

Although physical shops are still very popular, the Internet plays a considerable role in this sector, as shown by the success of second-hand and resale clothing platforms such as Vinted or Depop.

1.2 A booming global market

The second-hand and resale clothing market is booming on a global scale, whether it be sales between individuals via platforms such as Leboncoin or Vinted or sales of clothing from dedicated platforms such as Videdressing or Vestiairecollective. Deloitte believes that second-hand sales between individuals will reach $*** billion in **** emissions, which is ...

1.3 Sustained growth in the French market

The clothing market is struggling...

In ****, the French apparel market will amount to ** billion, down -*% according to the Institut Français de la Mode (***). The sector has been struggling in recent years, showing a **% drop in value since **** [***].

According to INSEE figures, there were **,*** points of sale specializing in women's, ...

1.4 COVID-19 Impact

The COVID-** pandemic has had devastating effects on many markets and industries. Due to the nature of the virus (***) sanitary measures have been put in place, the most significant of which have been the government-mandated closures that have kept people at home and stopped most economic activities.

In light of this, ...

DEMAND ANALYSIS

2.1 The French are becoming more and more fond of thrifts

Several recent studies have highlighted the fact that more and more consumers are buying second-hand clothes. Their results are similar: **% to **% of French people buy second-hand clothes [***].

According to the Institut Français de la Mode (***), the penetration rate of second-hand clothing purchases by French consumers doubled between **** and ****, from **% to ...

2.2 Young people are driving the market upwards

Young people are the main buyers of second-hand clothing. According to Audirep, one-third of **-** year olds bought second-hand clothing in **** compared to **% of the French in general [***].

Young people are also the main users of second-hand clothing sales platforms. For example, **% of **-** year olds frequent Vinted in France [***].

Young ...

2.3 Towards a more sustainable pattern of clothing consumption?

Price, the main reason for buying second-hand clothes

Ethical fashion designates a real transition towards a more sustainable mode of clothing consumption. While the textile industry poses many environmental and working conditions problems, consumers are increasingly adopting ethical and eco-responsible behavior in their consumption patterns.

But, as an Audirep survey shows, ...

2.4 Men's fashion, a potential to be exploited

Men and women behave differently in their attitudes towards giving a second life to the clothes they no longer wear. For example, nearly one-third of women sell their clothes on the Internet while only **% of men do so.

The second life of clothes by gender France, ****, in % Source: ****

Women's fashion and ...

MARKET STRUCTURE

3.1 The different models of second-hand clothing sales

There are * main models of clothes sales:

Sale between individuals:

The sale is managed by the individual seller who sets the price, negotiates, takes the photo of the item, puts the ad online, etc. The sale between private individuals has developed considerably in recent years, thanks in particular to the rise ...

3.2 Africa, an important outlet for European industry

The importance of the thrift market in Africa must be stressed: very few African consumers buy new clothes. For example, thirft accounts for **% of clothing purchases in Uganda. Most of the textiles purchased on the African continent are second-hand and come from Europe. This makes the local textile industries very ...

3.3 Intensifying competition on the French market

Most of the leaders in the French thrift market have been present there for a number of years, such as Vestiaire Collective and Vide dressing created in ****, or Vinted which opened its site in France in ****.

Nevertheless, competition is intensifying on the French market. Several foreign players have been making inroads ...

3.4 The Internet shift

The Internet has grown enormously in recent years and now accounts for **% to **% of second-hand consumer goods sales. For example, Leboncoin, created in ****, is growing rapidly with a turnover of *** million euros in **** and more than ** million visitors per month [***].

It is essentially on the Internet that the thrift market is ...

ANALYSIS OF THE OFFER

4.1 Consumer willingness to pay less

Consumers are less and less inclined to pay high prices for new items, especially if they are of poor quality. This has led to an increase in promotions and sales on new items: it is estimated that one out of every two items is bought on promotion thanks to an average ...

4.2 The revival of thrift store concepts

In recent years, there has been a revival in the sale of vintage and frivolous clothing due to increased ecological awareness and a desire to stand out from the brands of fast fashion. The dominant model is that of the classic sale of second-hand clothes without trade-in to private individuals.

Most ...

4.3 The most represented brands on the second-hand platforms

According to Les Échos Études in addition, some brands are more represented than others on second-hand sales platforms and in second-hand shops.

At Vide dressing, the top * most represented women's brands are Maje, Sandro and Cotton Counter. For Men, these are The Kooples, Lacoste and Sandro. There are also marks such ...

4.4 Second-hand luxury goods make their way onto the market

The second-hand goods market is opening up more and more to luxury goods. Players such as Vestiaire Collective or Instantluxe have even decided to focus on luxury and top-of-the-range goods, as the market's potential is enormous. The president of Ifop, Stéphane Truchi, confirms it: the second-hand luxury goods market already ...

REGULATION

5.1 NAF nomenclature

The sale of clothing, used in the study to give the size of the clothing market in France, is referenced by INSEE under the code **.**Z entitled "Retail sale of clothing in specialized stores" [***].

This class includes the retail sale of articles of clothing, fur articles, clothing accessories such as gloves, ...

POSITIONING OF THE PLAYERS

6.1 Segmentation of players

  • Leboncoin.fr (Groupe Adevinta)
  • Paru Vendu
  • Vide dressing
  • Vinted France
  • Kilo Shop
  • Guerrisol
  • Label Emmaüs

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Reviews (5)

The costume jewelry market - France

Publicado en 07/11/2022 by Philippe PETROU - MYTIKAS

Très bien fait.


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The children's clothing market - France

Publicado en 29/10/2022 by Amina Mellal

J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.


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The men's ready-to-wear market - France

Publicado en 29/10/2022 by Client Anonyme

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The baby clothing market - France

Publicado en 07/09/2022 by Dan

I found this study to be very complete yet concise. It gives the main trends of the market and does not limit itself to "basic" figures such as sales figures, but also deals with pricing strategies and trends according to the positioning of the players. It's a study that has really served me well and that deals with marketing, the regulatory side, the offer, the competition and the pricing. Bravo!


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The sportswear market - France

Publicado en 08/08/2022 by Domaine Saint Roch - Domaine Saint Roch

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