1.1 Definition and presentation
The clothing rental market, or clothing sharing, is a promising sector that is part of the advent of a circular economy, emphasizing the notion of use rather than private ownership.
Clothing rental is part of the second-hand clothing market. The second-hand market is estimated at 7 billion euros in France and 86 billion in Europe, and fashion is the most dynamic segment: a survey by the Natixis Payments Observatory shows that the market is set to grow by 140% between 2019 and 2021.
The market can be segmented by product type: luxury, special occasion, everyday and sportswear.
Globally, garment rental is expected to grow strongly over the next decade, at an annual rate of 10.60%. This percentage could increase in the face of the climate emergency and consumers' growing awareness of the impact of their purchases. The growth niches are women's and children's fashion, and the target clientele lives in major urban centers.
In France, the market has a bright future ahead of it. Platforms such as Le Closet, Les Cachotières, Bocage and Panoply invest in this segment.
Originating in the United States, this market is still a niche in France, but is set to expand in the coming years.
1.2 The global clothing rental market
The clothing rental market is a fast-growing one, driven by two phenomena:
growing environmental awareness, with an emphasis on regulated consumption the rise and spread of third-party platforms that put individuals in touch with each other or with brands, facilitating new modes of consumption such as rentals
So, when we look ...
1.3 The French clothing rental market
The clothing rental market is a segment of the second-hand market.
The phenomenon of clothing rental originated in the United States, and only a few years ago was exported to France. A revolution in usage that is transforming the way we consume, but still a niche market in France.
We don't ...
1.4 Confinement has accelerated the acceptance of rental as a way of consuming clothes
The confinement was conducive to tidying, sorting and becoming aware of clothes already owned. According to a Yougov survey carried out for eBay:
**% of French people took advantage of the lockdown to sort out their unused items, and almost half of those surveyed said they wanted to resell their items ...
2.1 Demand and its determinants
Clothing rental is a market driven mainly by the following motivations:
follow trends and own luxury clothes at a more affordable price responsible consumption and the fight against waste
The rise of the functionality economy: use rather than possession
In France, the dissociation between access to objects and ownership is gaining ...
2.2 Ready-to-wear demand: characteristics and determinants
To better understand the demand for rental clothing, we need to look at the demand for ready-to-wear clothing, in order to draw up a profile of rental users.
In ****, the average budget per woman fell by *%, from *** to *** euros, which is indicative of the deconsumerization of ready-to-wear that will ...
2.3 Men's ready-to-wear demand: characteristics and determinants
Specific characteristics of male customers: utilitarian and prepared purchases
Only *% of French men claim to have a taste for shopping, and **% are not at all keen on shopping in ****. Men generally dislike shopping and spend less than women on their clothes. [***] In fact, **% of men spend less than *** euros a year ...
2.4 Millennials, a generation that consumes fashion differently
Millennials are an increasingly important target for brands: they represent almost **% of the world's population.
A McKinsey study attempts to highlight their expectations of luxury brands and houses:
**% of millennials are engaged with brands **% expect a response from luxury brands within ** hours They are willing to pay more for what ...
3.1 The forces at work
Below is a non-exhaustive classification of the main players in clothing rental in France:
3.2 Ready-to-wear brands enter the market
Ready-to-wear brands invest in the sector out of concern for their CSR
Among the strategic themes considered important by companies in the sector, social and environmental commitment ranks first, with all professionals surveyed considering it to be a crucial market topic.
The implementation of a well-defined data strategy is also considered ...
3.3 The rise of rental platforms
The economy is becoming "platformized", and clothing rental is one market affected by this trend:
While the global second-hand market is expected to reach $** billion by **** , surpassing that of fast fashion, platforms based on the sharing economy have managed to make their mark by encouraging alternative modes of consumption: rental platforms ...
4.1. Offer typology
Rental platforms have an offer that can be segmented in a number of ways.
by gender: men or women by age: adult or child
by function: everyday wear, special occasion wear, maternity wear, ski wear by type: dress, shoes, accessories, tops by range: affordable, high-end, luxury
4.2 Clothing rental covers all ranges
Kiabi is now offering to rent clothes instead of buying them.
For * items rented, the customer pays ** euros per month, for **, the amount rises to ** euros, for ** items, ** euros, and finally the price peaks at ** euros for ** rented products. All in-store sectors (***) are concerned
Companies specializing in high-end ...
4.3 Subscription a popular payment method for clothing rental
The subscription-based business model enables players to secure recurring revenues: this keeps the company running smoothly, while allowing them to work on building up their stock.
The principle closely resembles other subscription offers from other sectors. In exchange for a monthly financial contribution, subscribers can refine their profile to target their ...
The law on the fight against waste and the circular economy
Law no. ****-*** of February ** introduced or reinforced several rules relating to waste and the circular economy. Summarized in a study by the French Federation of Women's Ready-to-Wear, the main measures concerning ready-to-wear are as follows:
Ban on the destruction ...
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What is in this market study?
- What are the figures on the size and growth of the market?
- What is driving the growth of the market and its evolution?
- What are the latest trends in this market?
- What is the positioning of companies in the value chain?
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- Access company mapping and profiles.
- Data from several dozen databases
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1 sector analyzed
in 40 pages
The men's ready-to-wear market - France
Publicado en 09/11/2022 by Julien Tsambou - Click & collect Agency
Étude complète et clairement rédigée.
Merci beaucoup Julien pour votre retour et pour la confiance accordée. :)
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Étude intéressante, mais un tout petit peu courte et manquant de référence pour ma part.
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Très bien fait.
Merci Philippe pour votre retour et pour la confiance accordée. :)
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J'adore vos études, je les trouve très complète et toutes les sources sont toujours citées.
Merci infiniment Amina pour votre retour ainsi que la confiance accordée.
The men's ready-to-wear market - France
Publicado en 29/10/2022 by Client Anonyme
Merci pour votre retour et la confiance accordée. :)