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MARKET OVERVIEW

1.1 Definition and scope of study

Honey is a sweet substance produced by bees from the nectar of flowers. Originally intended to feed bee larvae, honey has many beneficial properties for the body, which is why honey is now considered as a "healthy food". Honey has antibacterial, antioxidant and anti-inflammatory properties. 

There are many types of honeys that can be grouped into two families: 

  • Monofloral honeys are made from a dominant floral variety. At least 80% of the honey must come from a single flower variety. More difficult to obtain than polyfloral honeys, rapeseed and sunflower honeys alone represent almost half of the monofloral honeys.
  • Polyfloral honeys, also known as spring or summer honeys, are made from different flowering periods, which can vary their color, fragrance, and taste. 

With an estimated multi-billion dollar global market, forecasts expect an annual growth rate of 8.2% through 2028, driven by a high demand for nutritious food products, as well as a growing desire to consume healthier products.

In Italy, the honey market surged in 2020. In fact, sales increased by 14.6% in volume and 16.3% in value, while in 2019, sales were down 3% in both volume and value.  

Although only 30.2% of beekeepers carry out this activity commercially, their production volume is much higher than beekeepers who produce only for personal consumption since the former hold more than three quarters of Italian hives.

The profile of consumers has become younger with the Covid 19 pandemic, even if it remains quite old; before the pandemic, 70% of consumers were over 50 years old. 

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

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Analysts 1 sector analyzed
in 40 pages
Method
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Data

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.