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MARKET OVERVIEW

1.1 Definition and scope of the study

Honey is a sweet liquid produced by bees from nectar extracted from flowers; its main ingredients are carbohydrates, water, nitrogenous substances and minerals. Honey has many uses, such as spreads, ingredients, flavor enhancers, sugar substitutes, etc. The honey market includes the commercialization of honey, but also of all the products of the hive such as pollen, royal jelly or propolis.

The world honey market is expanding. In particular, the monofloral type of honey will drive demand in the future. according to UN Comtrade, the United States is the largest importer of honey in the world, followed by Germany, Japan and the United Kingdom.

Global players include Dabur (India), Capilano Honey (Australia), Comvita (New Zealand), Barkman Honey (U.S.), Bee Maid Honey (Canada), Lamex Food Group (U.S.), Billy Bee Honey Products (Canada) and Beeyond The Hive (U.S.).

In the United Kingdom, honey is the first most popular sweet spread, by retail value. The average annual growth rate of honey as a sweet spread is estimated at 4.1% through 2024. There are several reasons for this, including the health benefits of honey and its role in providing sweetness. In addition, premiumization is helping to drive sales.

The market structure in the UK is fragmented, with multiple small players distributing the product. For example, the Honey Association has at least 11 members. In addition, external competition is fierce, with much of the honey consumption coming from imports. Indeed, the UK imports nearly four times what the country produces and exports.

1.2 The global market

Approximately *.* million tons of honey are consumed each year worldwide and global production has increased by **% in recent years.[***]

The global market is valued at USD *.** billion in **** and is expected to grow at a CAGR of *.*% from **** to ****.[***]

Global production has been steadily increasing for years, despite the inevitable setback ...

1.3 The UK market

According to KBV, in ****, **% of honey sales in the UK were the result of imports from abroad. Assuming that this **% value remains constant, it is possible to give the following estimate of the UK honey market.

The UK honey market is therefore estimated to be worth ***.* million USD in ****.

UK Honey ...

1.4 International Trade

With regard to honey, the UK is marked by a very large negative trade balance with a difference between the volume of imports and exports that has increased from **** to ****.

UK honey imports and exports United Kingdom, ****-****, in million USD Source: ****

Major beneficiaries of UK honey imports United Kingdom, ****, in ...

ANALYSIS OF THE DEMAND

2.1 Growing popularity in the UK.

Honey sales in the UK in **** amounted to **,*** tons of honey.[***]

In addition, The Guardian reports that honey has become in the last few years the favorite spread condiment of the British.

This success can be partly explained by a number of natural virtues, which are also detailed by RAW. Honey ...

2.2 Demand trends

Spicy honey

Hot honey is a trend that came from the United States and has recently appeared in the UK. In fact, the results of a survey conducted among professionals in the British restaurant industry named "Hot honey" as a must-have for ****.

The condiment had already appeared on the menu of ...

MARKET STRUCTURE

3.1 British honey production

The honey making process consists of the following steps:

Extraction of nectar from flowers (***) by adult worker bees Transmission of the nectar in the hives with ingestion of the nectar by the bees which transform it via a succession of enzymatic digestions Elimination of the excess humidity in the hive by ...

3.2 The Manuka Honey Segment

A virtuous honey

Manuka honey is a honey native to New Zealand produced from the Leptospermum scoparium flower. This honey benefits from several therapeutic virtues that give it an advantage over other categories of honey. These particularities are mainly due to the methylglyoxal present in the flower which is the active ...

3.3 Controversial honey imports from China

The importance of Chinese honey imports

The United Kingdom is a major beneficiary of Chinese honey exports. Indeed, before the health crisis in ****, the UK was the largest European importer of Chinese honey, accounting for **% of European imports, far ahead of Spain (***).

However, studies of this honey available in British supermarkets ...

ANALYSIS OF THE OFFER

4.1 Typology of the offer

The following table gives an overview of the types of honey sold in the UK and their prices on large British distributors' websites such as Tesco or Asda.

Source: ****

It should also be noted that most of these honeys also exist in an "Organic" version sold for a slightly higher ...

4.2 Other products containing honey

The offer also extends to a wide variety of honey-based products.

First, Rowse Honey has launched a line of fusion products:

Smokey fusion: honey infused with garlic, black pepper and chipotle peppers Chili fusion: honey infused with chili peppers Chocobee: a blend of honey and cocoa

These honeys are sold in ...

REGULATION

5.1 Regulation in the UK

The production and sale of honey in the United Kingdom is regulated by The Honey Regulations dating from ****.

This legislation defines honey as the sweet substance produced by Apis mellifera bees. The text also defines * categories of honey:

baker's honey: suitable for industrial use and may be used as an ingredient ...

POSITIONING OF THE ACTORS

6.1 Segmentation

  • Tesco
  • Asda
  • Wm Morrison Supermarkets plc
  • Rowse Honey Ltd
  • The British Honey Company Plc
  • Sainsbury
  • Payne's Southdown Bee Farms Limited
  • Littleover Apiaries Limited
  • Heather Hills Farm Limited

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Method

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Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

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Data

  • Databases
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Method

  • Synthetic structure
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin Charbonnier

PhD Industrial transformations

Robin Charbonnier

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules Decour

Consultant

Jules Decour

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.