Summary

In 2020, the global beekeeping market witnessed a significant growth trend, with the honey market valued at $9.01 billion, forecasted to reach $13.62 billion by 2030, growing at a compound annual growth rate (CAGR) of 5.3%. Despite the overall growth in market value, honey production saw a decrease from 2017-2021, with production stabilizing in the latter two years after a 5.8% decline from 1,882 thousand tons to 1,772 thousand tons. Italy, a prominent player within the industry, showed fluctuating honey production levels between 2018-2022, experiencing one of its worst production years in 2021 with 12,450 tons. However, Italy topped its five-year record with 23,000 tons of honey production in 2022. The country's reliance on imports to meet domestic demand remained high, with a self-supply rate between 45%-53% from 2018 to 2022. The sector also faced challenges amidst the Russian-Ukrainian conflict, which caused honey consumer prices to rise by 17.2% from January 2022 to October 2023, reflecting a broader increase in agricultural production costs by 20.7% from January 2022 to March 2023.

Analysis of Market Demand and Trends in Italian Beekeeping

In the thriving beekeeping industry of Italy, both historical traditions and innovation play a significant role. An interesting observation over the period from 2018 to 2022 shows that although the production of honey in the country has remained relatively steady, it experienced notable fluctuations annually. Despite the challenges in production volumes, the market value has demonstrated resilience. By 2022, the sales value of honey escalated to roughly between EUR 285 and 290 million. An essential trend to note is the variation in honey purchases over the years. There was a slight decrease of nearly 4 percent from a volume of around 16,000 tons to nearly 15,500 tons within the assessed period. Interestingly, the average annual spending of households displayed an upward trend, increasing to just over EUR 40 by 2022, which could be indicative of heightened prices, especially following the Russia-Ukraine conflict which led to significant rises in consumer prices. Moreover, Italy's infatuation with honey remains regionally balanced, with the northwest enjoying the largest share of national expenditure, but other areas, such as the south and the northeast, have fairly comparable spending profiles.

The Italian market for bee products extends beyond honey to include propolis, royal jelly, beeswax, and pollen. The demand for these products is influenced by factors like lower calorie content compared to sugar, rich presence of nutrients like vitamins and minerals, and beneficial properties like anti-inflammatory, antioxidant, and higher digestibility rates. The import-export situation indicates that Italy remains a net importer to satisfy its domestic need for honey. Approximately 50 percent of its demand is met through imports, with subtle fluctuations seen in both imports and exports over the mentioned period. The primary suppliers are neighboring European countries with Hungary leading the charge, followed by Romania and Spain. As the industry looks forward, the Italian beekeeping market, as a segment of the global beekeeping market expected to reach a total value of around USD 11.87 billion by 2026, continues to exhibit a mix of traditional beekeeping practices and modern market dynamics. The country's apiculture is a tale of sustainably managed growth within the constraints of climate and the global geopolitical landscape.

Prominent Pioneers and Custodians of Italian Beekeeping

The Italian beekeeping market boasts a rich heritage of esteemed companies, each with a unique story and an unwavering commitment to quality and tradition. These entities not only contribute to the economy but also play a crucial role in maintaining biodiversity and preserving the art of beekeeping. Among these venerated institutions, the following are recognized as leaders in their domain.

Ambrosoli S.p.A. has been a beacon of excellence since 1929. It is praised for its diverse range of honey-infused products, especially its candies that echo the tradition through their natural ingredients. Beyond sweets, the company offers various bee-derived commodities, exemplifying a dedication to natural quality that transcends generations.
Apicoltura Piana S.p.A. carries a passion and respect for the craft that dates back to 1903. Their meticulous focus on quality and purity has made their Millefiori honey a signature offering that stands as a testament to their century-old techniques and philosophy.
Apicoltura Casentinese S.r.l's journey began in 1982. With a strong emphasis on the genuine and pure aspects of beekeeping, they have carved a niche for themselves. Their approach to maintaining tradition, as seen in their organic compotes and focus on sustainability, has garnered them acclaim within the apiculture circles.
Mielizia (Conapi Società Cooperativa Agricola), with origins in 1979, stands as the collaborative effort of a cooperative of beekeepers. Their broad facilities reflect a significant capacity for honey processing and packaging, all while preserving the integrity of honey's natural essence without pasteurization.
Apicoltura Vangelisti S.r.l excels in innovation while preserving beekeeping integrity since 1929. Their pioneering technology in honey extraction and dedication to research are paralleled by their rigorous standards, ensuring exceptional quality in every product.
Piemonte Miele Società Agricola Cooperativa began with a humble group of 9 beekeepers in 1976. It has since grown into a formidable establishment representing a vast network of honey producers. Their all-encompassing approach to honey production, embracing every step from hive to market, symbolizes their dedication to superior quality.
Agri Impol S.r.l specializes in the symbiotic relationship between pollination and honey production. Their focus on quality control before products reach the field embodies their commitment to sustainable and optimized agricultural production.

The beekeeping market - Italy

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Number of pages : 30 pages
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Last update : 01/12/2023

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Summary and extracts

1 Synthèse du marché

1.1 Introduction

Beekeeping is the activity concerned with the management of bees and the production of bee products; this practice involves the management of hives, assisting bees in collecting nectar from flowers, maintaining and protecting bee colonies, and collecting and processing bee products. Beekeeping can be carried out either as a professional activity or as a hobby.

The Italian market has the following products related to the activity:

Honey: the main product of beekeeping, with different varieties such as acacia honey, chestnut honey, mixed flower honey, etc.
Propolis: a resinous substance produced by bees to protect their hives, used for its antibacterial and antioxidant properties.
Pollen: granules collected by bees as a source of protein and nutrients, often used as a dietary supplement.
Royal jelly: a substance produced by young bees and used to feed the larvae of queen bees, with nutritional and beneficial properties for humans.
Beeswax: used to make candles, cosmetics, skin care products and more.

Beekeeping has ancient origins and dates back to the Egyptians, who used cylindrical hives to control and breed bees. Over the centuries, different peoples have developed different methods of building hives, using materials such as earthenware and hollowed-out logs. Honey has played an important role in different cultures, both as a food and for its healing properties. Aristotle was one of the first to scientifically study bees, while in the Middle Ages beekeeping developed because of the awareness of honey's value as a food source. In the 17th century, with the advent of the microscope, beekeeping made significant progress. In the 19th century, thanks to Langstroth's innovations, modern beekeeping spread throughout the world.(Beekeeper)

In 2022, the global beekeeping market is estimated at $10.3 billion. A compound annual growth rate (CAGR) of 3.6 percent is projected between 2022 and 2026, under which the global beekeeping market could reach a total value of $11.87 billion. (Businesswire)

The study will cover the economic and structural aspects of the beekeeping market in Italy; for specific information on honey and other related markets, please refer to the specific studies available in the Businesscoot catalog.

2 Analyse de la demande

3 Structure du marché

4 Analyse de l'offre

5 Règlementation

6 Positionnement des acteurs

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Mielizia (Conapi Società Cooperativa Agricola)

Privitera Società Cooperativa Agricola

Apicoltura Vangelisti s.r.l

Piemonte Miele Società Agricola Cooperativa

Apicoltura Casentinese s.r.l

Apicoltura Piana s.p.a

Ambrosoli s.p.a

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