Summary

Between 2020 and 2022, the global organic food and beverage market experienced robust growth, being estimated at $208.19 billion in 2022, with projections suggesting a compound annual growth rate (CAGR) of 11.7% from 2022 to 2030, potentially reaching $504.53 billion by the end of that period. The United States maintained the largest market share at 39% in 2021, followed by Germany (13%), France (10%), and other countries. The Italian organic product market, specifically, saw significant development, with its value expanding from 5.36 billion euros in 2018 to 8.39 billion euros in 2022. However, the segment of stores specializing in organic products experienced a decrease in market value by 8% in 2022, after earlier steady growth. The pandemic in 2020 seems to have minimally impacted this sector, with an absorption of away-from-home consumption declines by the rise in at-home consumption. The Italian market has also observed a shift towards the large-scale retail channel for organic purchases, with 57.5% of organic product spending, overshadowing specialized Bio stores (23.2%). Moreover, due to the Russian-Ukrainian conflict, food production costs soared, with Italian consumer food price indices rising by 19.6% between January 2022 and November 2023, and producer price indices for crop products by farmers increased by 6.9 points in the same timeframe.

The Italian Market for Organic Products: An Ascending Trend Amidst Global Shifts

In recent years, Italy has witnessed a robust growth in the organic products market as consumer preference continues to trend towards healthier and more sustainable lifestyles. Between 2018 and 2022, the market for organic products in Italy surged from approximately EUR 5.36 billion to EUR 8.39 billion, marking an impressive growth of over 50%. This steady climb in market value underscores a greater societal appreciation for products that are perceived as safer for health and kinder to the environment. The burgeoning demand aligns itself with the history of the organic movement, which had its humble beginnings over a century ago and has since evolved through various phases. Today, Organic 3.0 is a forward-looking approach aimed at broadening the reach of sustainable farming and markets. Yet, despite the growth, organic farming still represents a small fraction of the world's cultivated farmland and food consumption, indicating significant potential for expansion. Internationally, the organic food and beverage sector is also booming, with a predicted compound annual growth rate of about 12% leading up to 2030. As of 2022, the global market value for these organic offerings is estimated at over $200 billion, showcasing the widespread consumer interest in organic and natural options. Focusing on Italy's organic store market, it has witnessed an 8.4% growth in market value from 2018 to 2022, reaching EUR 916 million.

Furthermore, the sales value of organic products at home rose by roughly 23%, while sales away from home soared by more than 110%. Moreover, over 85% of Italian households have exhibited loyalty to organic products, manifesting a clear shift in consumption habits towards organic food and beverages. This shift has been mainly driven by the belief that organic products offer health benefits and are more environmentally friendly. Geographically, while the Islands and the South report higher average monthly household expenditures on food and beverages, it's the Northwest and Northeast that contribute the majority share to the organic products market, indicating a spatial variance in consumer patterns. As the market structure evolves, there has been a notable decline in the number of organic stores from 2017 to 2021, with a contraction of about 14%. Despite this, certain types of businesses, namely chain stores, experienced a more significant decrease compared to independent stores. Key players in the Italian organic market represent the dynamism and diversity of the sector. EcorNaturaSì s.p.a, for example,.

Leading Figures in Italy’s Organic Market Landscape

As we delve into the vibrant and expanding terrain of Italy’s organic market, several key actors stand out for their significant roles in promoting and distributing organic products within the country. Let's shine a spotlight on these major contributors, understanding their origins, developments, and distinctive attributes that make them pillars of the Italian organic sector.

EcorNaturaSì s.p.a: Embarking on its journey in 1985, initially as a modest organic store, EcorNaturaSì has flourished into an authoritative force in the Italian organic products industry. The company's portfolio encompasses an extensive variety of organic food items, stretching from freshly harvested produce to pantry essentials, snacks, and beverages. Moreover, their commitment does not end with edibles; a conscientious selection of personal and home care products is also on offer, consistently aligned with the ethos of sustainability and quality. Promoting a life in harmony with nature, EcorNaturaSì nurtures a company philosophy that underscores consumer wellness and environmental stewardship.
Natplus s.r.l: With its foundation laid in 2015, Natplus materializes as a dynamic enterprise in the realm of natural and organic offerings. The firm furnishes robust support with technical and commercial expertise, marketing collateral, and comprehensive training—alongside an impressive catalog of over 300 exclusive products wearing the NaturPlus badge. These items are proudly organic, naturally curated, and Italian-made. Integral to the company's direct sales approach is the "NaturPlus Wellness Consultant," akin to an itinerant organic apothecary, bolstered by the wisdom of a consultant. This innovative model gifts consultants the liberty to operate freely and flexibly, without the obstacles of fixed locations, stringent scheduling, or prohibitive orders and investments.
MelaVerde Bio: Birthed in 2014 and subsequently becoming a member of the Natplus family, MelaVerde Bio specializes as a haven for lovers of organic, vegan, and gluten-free nourishment. The chain's offerings are vast, encompassing an array of beverages, foods (both fresh and dried), cosmetics, wellness products, and even pet-care essentials. MelaVerde Bio prides itself on the artisanal quality of its products, eschewing chemical additives, dyes, and preservatives—thereby rekindling the spirit of traditional cuisine. The company's vision extends to the cultivation of a fair and equitable economic landscape, forged through close partnerships with small-scale producers.

The organic stores market - Italy

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Last update : 20/12/2023

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Summary and extracts

1 Synthèse du marché

1.1 Introduction

The organic store market includes all businesses that sell produce grown or produced without the use of synthetic pesticides, artificial fertilizers, genetically modified organisms, or intensive industrial practices. They generally offer a wide range of products such as organic fruits and vegetables, grains, dairy products, meat, baked goods, beverages, and other processed products. In addition, some stores also offer organic personal care products and cosmetics. [SKH]

In Italy, these types of stores can be small in size or take the form of large supermarket chains. One example is EcorNaturaSì, an organization that has acquired various brands and businesses over time, including Ecor, NaturaSì, Cuorebio, Baule Volante - Fior di Loto, and BioToBio, making it Italy's largest retailer specializing in organic and biodynamic products. The group operates about 450 stores in Italy, and distributes more than 400 products under the Ecor brand, providing a wide range of organic and biodynamic products.[Naturasi] This group was founded in the 1980s, but the Organic market has earlier origins:[Federbio]

The organic movement originated from visionary pioneers over a century ago who recognized the interconnections between lifestyle, food, food production, human and environmental health. This phase is known as'Organic 1.0'.
'Organic 2.0' emerged in the 1970s with the development of production and processing standards and the introduction of certification schemes. Organic became regulated and gained the trust of consumers and policy makers, leading to rapid growth in the area of certified organic land and the market value of organic products.
Despite these successes, certifiedorganic farming still does not account for1 percent ofthe world'scultivated farmland or food consumption. This has raised the need for a new phase, 'Organic 3.0,' to address limitations of Organic 2.0 such as slow conversion to organic farming, lack of focus on high targets, and the burden of certification on farmers. The goal of Organic 3.0 is to enable a wider spread of truly sustainable farming systems and markets.

The size of the global organic food and beverage market has been estimated at $208.19 billion in 2022 and is expected to expand at a compound annual growth rate(CAGR) of 11.7 percent from 2022 to 2030.[Grandviewresearch]

This study focuses on the organic store market in Italy. For information on related markets, such as the organic fruit and vegetable market, please refer to the specific studies available in the Businesscoot catalog.

2 Analyse de la demande

3 Structure du marché

4 Analyse de l'offre

5 Règlementation

6 Positionnement des acteurs

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Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

EcorNaturaSì s.p.a

Bio Sapori s.r.l

Natplus s.r.l

MelaVerde Bio (Natplus s.r.l)

Conad

Coop Italia

Carrefour Italia

Lidl

Esselunga s.p.a

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