The organic stores market - Italy

The organic store market includes all businesses that sell produce grown or produced without the use of synthetic pesticides, artificial fertilizers, genetically modified organisms, or intensive industrial practices. They generally offer a wide range of products such as organic fruits and vegetables, grains, dairy products, meat, baked goods, beverages, and other processed products. In addition, some stores also offer organic personal care products and cosmetics. [SKH] In Italy, these types of stores can be small in size or take the form of large supermarket chains. One example is EcorNaturaSì, an organization that has acquired various brands and businesses over time, including Ecor, NaturaSì, Cuorebio, Baule Volante - Fior di Loto, and BioToBio, making it Italy's largest retailer specializing in organic and biodynamic products. The group operates about 450 stores in Italy, and distributes more than 400 products under the Ecor brand, providing a wide range of organic and biodynamic products.[Naturasi] This group was founded in the 1980s, but the Organic market has earlier origins:[Federbio]

The organic movement originated from visionary pioneers over a century ago who recognized the interconnections between lifestyle, food, food production, human and environmental health. This phase is known as'Organic 1.0'. 'Organic 2.0' emerged in the 1970s with the development of production and processing standards and the introduction of certification schemes. Organic became regulated and gained the trust of consumers and policy makers, leading to rapid growth in the area of certified organic land and the market value of organic products. Despite these successes, certifiedorganic farming still does not account for1 percent ofthe world'scultivated farmland or food consumption. This has raised the need for a new phase, 'Organic 3.0,' to address limitations of Organic 2.0 such as slow conversion to organic farming, lack of focus on high targets, and the burden of certification on farmers. The goal of Organic 3.0 is to enable a wider spread of truly sustainable farming systems and markets.