The potato market - Italy
An analysis with all the essential information for a clear, complete and quantified view of this market.

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Study Overview
The potato market includes the production, distribution and sale of different types of potatoes, both for direct consumption and industrial processing. The main varieties are:[Cookist]
White potatoes: These potatoes have a pale, floury flesh due to their high starch content. They are ideal for making dumplings, mashed potatoes and croquettes. Yellow-fleshed potatoes: Unlike white-fleshed potatoes, these are compact, firm and low in flour. Known as Agata, Spunta and Liseta, they are ideal for crispy fries, potato salads and baked side dishes. They are less suitable for making dumplings and mashed potatoes. Red potatoes: These potatoes have a mild but strong flavor. Although they have a red skin, the inner flesh is yellow, firm and not very floury. They are excellent boiled, fried or pan-fried, and can be used to make baked stuffed potatoes. American potatoes: Also known as sweet potatoes, they have a mild, sweet flavor. They contain more potassium and vitamin C, but less starch and sugar than other varieties. They are very versatile in cooking. New potatoes: These small, compact potatoes are freshly harvested tubers that are ideal for baked or pan-fried side dishes. They are not suitable for making dumplings or mashed potatoes. Vitelotte Potatoes: These potatoes have a purple skin and flesh, are rich in antioxidants and lower in calories than other varieties. They can be used boiled or to make dumplings. Turkish Potato: This ancient variety has a bright purple skin and dark yellow flesh. it is excellent boiled, roasted or cooked under the coals.
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In Italy the annual production of common potatoes is around 1,500,000 tons, obtained on an area of about 60,000 hectares. Forty-five percent of all potato production comes from just three regions: Campania (22 percent), Emilia-Romagna (12 percent) and Abruzzo (11 percent).[Zipmec] The size of the global potato market is estimated at US$111,825.01 million in 2023 and is expected to reach US$132,813.04 million by 2028, growing at a compound annual growth rate(CAGR) of 3.50% during the forecast period(2023-2028).[Mordorintelligence] This analysis focuses specifically on the potato market in Italy. For information on related markets, such as fruits and vegetables, please refer to the specific studies available in the Businesscoot catalog.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
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Visual and actionable reports
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Sommaire
1. Synthèse du marché
- 1.1 Introduction
- 1.2 The global market
- 1.3 The local market
- 1.4 Analysis of Imports and Exports
- 1.5 Impact of the conflict between Russia and Ukraine
2. Analyse de la demande
- 2.1 Demand characteristics
- 2.2 Demand drivers
- 2.3 Geographical distribution of demand
3. Structure du marché
- 3.1 Market structure and dynamics
- 3.2 Value Chain
- 3.3 Distribution channels
- 3.4 Main actors
4. Analyse de l'offre
- 4.1 Overview of the Offering
- 4.2 Prices
- 4.3 Agriculture 4.0
5. Règlementation
- 5.1 Rules and regulations

The potato market - Italy
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