The poultry market - Italy

The term chicken generally refers to the male and female of the Gallus gallus species raised for food. The poultry market in Italy plays a key role in the country's agribusiness industry and is an essential component in the diet of Italians. Over the years, demand for chicken meat has grown steadily, thanks to its nutritional profile, value for money, and versatility in preparing dishes. Chicken is one of the most popular foods in the world. The United States is the country with the highest consumption. However, chicken meat consumption has increased in almost every nation. The global market is expected to reach a value of $429.11 billion by 2028, with a compound annual growth rate (CAGR) of 5.45 percent. Italy belongs to the leading poultry producers in Europe, accounting for 9 percent of the total by 2022. Chicken production has recently become a popular topic in Italy thanks to investigative journalism, with reports that have exposed hygienic and sanitary conditions judged to be substandard and alleged mistreatment of animals. In the future, this market will have to adapt to growing consumer concerns about animal welfare and sustainability.