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MARKET OVERVIEW

1.1 Definition & scope of the study

The poultry market is the market for the breeding of poultry, a domestic bird, belonging to the gallinaceous or palmipeds, which is raised for its meat or eggs. The term refers to all backyard birds, which are the subject of poultry farming. The present study will focus on industrial and local poultry farming and its distribution

The poultry market in France is dominated by a few major groups These include the LDC group and the Duc group (acquired by the Plukon group in 2017), which also dominate the European market. The main marketing channels for poultry in France are supermarkets and hypermarkets, restaurants and specialized channels. In 2019, almost 3/4 of French poultry production is concentrated in the Grand Ouest region, which demonstrates a certain geographical dependence of the market.

The poultry market is very important in France: France is the third largest poultry producing country in the European Union . Poultry consumption in France has increased over the last ten years to reach the 1.88 MTEC mark (Million Tons Carcass Equivalent) in 2020

The economic landscape has darkened in recent months for the major poultry producers in France. These economic difficulties can be explained mainly by the surge in raw material prices, which has resulted in higher production costs. To protect their interests, supermarkets and hypermarkets have been unwilling to meet the needs of industrialists for price increases.

Even if organic is on the rise, the organic poultry meat segment in France remains a niche market. Organic meat accounts for between 0.5% and 4% of the market in France, with a turnover of 800 million euros in 2019. One of the major obstacles to the growth of this sector is the price of organic meat, which is 10 to 30% higher than that of non-organic products.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

The market for sports nutrition supplements - France

Publicado en 16/06/2022 by Patrice BEAL - BEHOLD SAS

I gave a 4 and nota 5? I think that the study of competition is a bit light. The study analyse only 6-7 companies and I think that a mapping could have been added Moreover, for the ages of the consumers I find that the age ranges are not precise enough (<40 years old) But the rest of the study is super interesting! And I thank you for it!"

The ready meal market - France

Publicado en 09/03/2022 by Bruno Graziana

"I gave it a 2.5 rating for the cost of your file, which is accessible, but I could have given it a 2 because for me it is too general in the sense that most of the information comes from a compilation of information that I had already obtained free of charge from Credoc, France Agrimer or LSA I thought I would find more specific information, especially on market shares by region, or a much more detailed focus on the evolution of the market by the new web and delivery players... At the end of your file, there are some information sheets on the major manufacturers and distributors that are of little interest to me. Sorry"


Businesscoot Response:

Publication OK Prepare a reply before publishing

The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)