MARKET OVERVIEW
1.1 Definition & scope of the study
The poultry market is the market for the breeding of poultry, a domestic bird, belonging to the gallinaceous or palmipeds, which is raised for its meat or eggs. The term refers to all backyard birds, which are the subject of poultry farming. The present study will focus on industrial and local poultry farming and its distribution
The poultry market in France is dominated by a few major groups These include the LDC group and the Duc group (acquired by the Plukon group in 2017), which also dominate the European market. The main marketing channels for poultry in France are supermarkets and hypermarkets, restaurants and specialized channels. In 2019, almost 3/4 of French poultry production is concentrated in the Grand Ouest region, which demonstrates a certain geographical dependence of the market.
The poultry market is very important in France: France is the third largest poultry producing country in the European Union . Poultry consumption in France has increased over the last ten years to reach the 1.88 MTEC mark (Million Tons Carcass Equivalent) in 2020
The economic landscape has darkened in recent months for the major poultry producers in France. These economic difficulties can be explained mainly by the surge in raw material prices, which has resulted in higher production costs. To protect their interests, supermarkets and hypermarkets have been unwilling to meet the needs of industrialists for price increases.
Even if organic is on the rise, the organic poultry meat segment in France remains a niche market. Organic meat accounts for between 0.5% and 4% of the market in France, with a turnover of 800 million euros in 2019. One of the major obstacles to the growth of this sector is the price of organic meat, which is 10 to 30% higher than that of non-organic products.
ANALYSIS OF THE DEMAND
MARKET STRUCTURE
ANALYSIS OF THE OFFER
REGULATION
POSITIONING OF THE ACTORS
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Reviews (5)
The chocolate and chocolate factory market - France
Publicado en 23/06/2022 by Helie Krotoff
OK
The market for sports nutrition supplements - France
Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL
We got the numbers we needed. Excellent study
Businesscoot Response:
Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)
The Farm Animal Feed Market - France
Publicado en 09/01/2022 by Hugo Schott - Businesscoot
Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector
Businesscoot Response:
Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)
The market for sports nutrition supplements - France
Publicado en 06/01/2022 by Amaury Wernert
The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting
Businesscoot Response:
Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)
The ready meal market - France
Publicado en 26/11/2020 by Lucie Piette - Cooperl
Good synthesis of the market with interesting figures
Businesscoot Response:
Hello Lucie, Thank you for your feedback. We are happy to read that you were completely satisfied with the content of the study. :)