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MARKET SUMMARY

1.1 INTRODUCTION

The market for poultry is the market for poultry breeding, a pet bird , belonging to gallinaceous or palmiped species, which is reared for its flesh or eggs. The term refers to all the backyard birds which are the subject of poultry farming . This study will focus on industrial and local poultry farming and its distribution

The poultry market is very important in France: France is the most important market in the world the leading poultry producing country in the European Union and the fifth worldwide, Poultry slaughter is increasing every year, as is the poultry population in some 20,000 farms. Poultry consumption increased significantly in France in 2016, driving up French meat consumption. There was a 4% increase in the volume of poultry consumed in France in 2016, with consumption volumes reaching record levels since 1999, with more than 1.8 million tonnes consumed.

The poultry market in France is dominated by a few large corporations The LDC group, the DOUX group and the Duc group in particular, which also dominate the European market. The main poultry marketing channels in France are supermarkets (2/3), restaurants (1/4) and specialized channels (1/10). Nearly two thirds of French poultry production is concentrated in the far west, which shows a certain geographical dependence on the market

The economic landscape has darkened in recent months for the major poultry-producing groups (the Doux group in particular). These economic difficulties are mainly due to the surge in raw materials, which has resulted in higher production costs. Large and Medium-Sized Supermarkets (GMS), in order to protect their interests, did not want to meet the tariff revaluation needs of manufacturers

The main threats facing the poultry market are the reform of the CAP, which provides for the abolition of refunds (reduction of French production) and the increased health requirements of the population. The main prospects are the regrouping of French companies in the bus to reach the size of international competitors and the development of a more global strategy with common challenges. Innovation-related investments are also expected to increase as a result of current innovations in the fields of genetics, robotics, informatics, food and animal health. Finally, the use of renewable energy should make it possible to reduce production costs and better adapt to environmental constraints.

Even if organic is on the rise, the organic poultry meat segment in France remains a niche market. Organic meat accounts for between 0.5% and 4% of the market share in France, and achieves a turnover of €443 million in 2016 (8% of organic food). One of the major obstacles to the growth of this sector is the price of organic meat, which is 10 to 30% higher than non-organic products.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Amaury de Balincourt

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Pierrick Cudonnec

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Maelle Vitry

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Héloise Fruchard

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EDHEC

Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Michela Grimaldi

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Azelie Prigent

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Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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