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MARKET OVERVIEW

1.1 Definition and scope of the study

The study will focus only on eggs of poultry intended for food consumption and their derivatives, i.e. the egg products which are processed eggs.

In a a global market that has been growing for several decades, China dominates global production with 30% of production in 2018, compared to about 10% for the EU.

The market for eggs and egg products is very important in France with a average French consumption higher than the average European consumption.  France is the leading European producer of eggs for consumption, with a production which has been growing for several years. But other countries - such as Spain - have also experienced strong growth in recent years.

The French market is increasingly faced with changing demand expectations, both in terms of the origin of production (product traceability) and of the type of farming from which the eggs come (growing desire for alternative breeding solutions to the fitted cage). The French industry has thus organized itself in order to achieve 50% of alternative layer hen rearing (on the ground, organic or in the open air) - a target it has already reached in 2020.

1.2 Analysis of global and European markets

According to the FAO, the world egg consumption per capita has almost doubled since ****. Asia has contributed a lot to the growth of the market : over the last ** years, Asian production has increased fourfold, while world production has increased by a factor of *.*.

In ****, world production was estimated at ** million tonnes. ...

1.3 A growing French market

In France, ** billion eggs were produced in ****, for a turnover of producers of about *.* billion € according to ITAVI.

The number of eggs produced in France has been growing since **** as highlighted in the following graph :

Evolution of egg production (***) France, **** - ****, in billions Source: ****

1.4 Foreign trade analysis

Foreign trade in shell eggs

By taking the codes ********, ******** and ******** on Finance.gov, the following graphs show the number of eggs in shell, fresh, preserved or cooked, from domestic or backyard poultry.

Foreign trade is in deficit in terms of poultry eggs in shell for France with a coverage rate of ...

1.5 The impact of the Covid-19 crisis

Overall, the impact on the egg industry is mixed with :

In the retail sector, the impact is very positive : over the first * months of ****, sales volume increased by **.* compared to *% per year in recent years : proof of a strong increase in home consumption.

In out-of-home catering, the impact is very negative ...

ANALYSIS OF THE DEMAND

2.1 Eggs, a product appreciated by the French

Egg consumption in France :

According to a survey CSA, in ****, **% of French people eat eggs. This was *% more than in ****. This is the case for all age groups, as **% of children enjoy eggs. Thus, on average, *** eggs are consumed per year and per person in France in **** : the French therefore consume ...

2.2 Distribution of egg consumption

Home consumption of shell eggs, bought in shops, represents **% of egg consumption in France.

To simplify, the market is divided **/** between the sale of shell eggs to supermarkets and the sale of eggs to the food industry and the catering industry, in the form of egg products or shell eggs.

Egg ...

2.3 Purchase criteria and egg categories preferred by the French in stores

The main criteria for buying eggs are :

The way the hens are raised : **% of French people support the industry's transition to alternative livestock farming French origin : **% of consumers are committed to it in **** A third criterion, somewhat less important, is the laying date according to CNPO

Importance of the French origin ...

2.4 Evolution of the food industries and the food service industries consuming egg products

As seen in *.*, the food industry and the catering industry account for a little less than half of egg consumption in France, including :

**% in the form of egg products for the food service and food industry **% in the form of shell eggs for the catering industry

The food industries use ...

MARKET STRUCTURE

3.1 Value chain of the egg industry in France

Simplified diagram of the value chain of the egg industry

France, ****

Source: ****

NB:

TEOC = Tonnes of Eggshell Equivalents Pullets = Future layers

3.2 Analysis of egg production (table eggs)

Egg producers can be :

Under contract with packaging centres (***) Self-employed the producers have their own packaging centre

The contracted share is the most important.

The packing centres ensure the integrity and conformity of the eggs to market standards, by sorting, grading and packing them.

There are also groups marketing eggs for ...

3.3 Analysis of egg distribution channels

**% of the French production is sold for home consumption of French households in shell eggs.

**% of the eggs are also processed into egg products, the rest is sold in shell form.

Marketing of eggs by distribution channel on the French market France, ****, in Source Franceagrimer NB: RHD = catering outside the ...

3.4 Analysis of processing into egg products

As seen in *.*, **% of eggs are processed into egg products.

According to Franceagrimer, in ****, ***,*** tons of egg products were manufactured in France: the eggs used are of various kinds :

table eggs with defects of size, visual surplus production of "table" eggs specific farms where eggs are intended for processing

Processing is ...

3.5 Segmentation and dynamics of players in the retail sector

In supermarkets, a market that is growing faster in value than in volume:

In ****, sales of eggs in supermarkets have increased by *.*% in volume and *.*% in value compared to **** This was driven by the growth in sales of eggs from farms other than cages.

Source: ****

Analysis of market share in the ...

ANALYSIS OF THE OFFER

4.1 Typology of egg supply

Method of rearing laying hens and type of eggs : [***]

There are * types of breeding that result in * types of eggs

*) Organic farming (***) : Hens fed with organic food, with access to outdoor runs with vegetation. Indoors, the hens have nests, perches and food.

*) Free-range farming - including Label Rouge (***) : the ...

4.2 Evolution of the main costs and prices of eggs and egg products

Evolution of the main costs for the sector

Most of the time, cage farmers who want to switch to alternative systems have to invest in new buildings, requiring an average investment of ** to ** euros per hen.

The CNPO was estimating to *** million the amount of investment required, excluding the cost of ...

4.3 Major issues and trends in the egg industry

As the alternative egg becomes more common, brands need to focus on other areas to differentiate themselves.  

The importance of traceability and French origin : The Eggs of France logo was launched in ****, and since summer **** even extends to food products containing eggs in recipes.  

The "without": Brands are increasingly focusing on ...

REGULATION

5.1 Regulations

Eggs are subject to regulations that ensure their traceability and set the applicable marketing standards.

There are * categories of eggs, as they are classified in the packing centres :

class A eggs are fresh eggs intended for consumers class B eggs are eggs delivered to industries

The eggs must also be labelled ...

POSITIONING OF THE ACTORS

6.1 Segmentation

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Reviews (5)

The chocolate and chocolate factory market - France

Publicado en 23/06/2022 by Helie Krotoff

The market for sports nutrition supplements - France

Publicado en 16/06/2022 by Patrice BEAL - BEHOLD SAS

I gave a 4 and nota 5? I think that the study of competition is a bit light. The study analyse only 6-7 companies and I think that a mapping could have been added Moreover, for the ages of the consumers I find that the age ranges are not precise enough (<40 years old) But the rest of the study is super interesting! And I thank you for it!"

The ready meal market - France

Publicado en 09/03/2022 by Bruno Graziana

"I gave it a 2.5 rating for the cost of your file, which is accessible, but I could have given it a 2 because for me it is too general in the sense that most of the information comes from a compilation of information that I had already obtained free of charge from Credoc, France Agrimer or LSA I thought I would find more specific information, especially on market shares by region, or a much more detailed focus on the evolution of the market by the new web and delivery players... At the end of your file, there are some information sheets on the major manufacturers and distributors that are of little interest to me. Sorry"


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The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study


Businesscoot Response:

Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector


Businesscoot Response:

Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)