1.1 Definition and scope of the study
The study will focus only on eggs of poultry intended for food consumption and their derivatives, i.e. the egg products which are processed eggs.
In a a global market that has been growing for several decades, China dominates global production with 30% of production in 2018, compared to about 10% for the EU.
The market for eggs and egg products is very important in France with a average French consumption higher than the average European consumption. France is the leading European producer of eggs for consumption, with a production which has been growing for several years. But other countries - such as Spain - have also experienced strong growth in recent years.
The French market is increasingly faced with changing demand expectations, both in terms of the origin of production (product traceability) and of the type of farming from which the eggs come (growing desire for alternative breeding solutions to the fitted cage). The French industry has thus organized itself in order to achieve 50% of alternative layer hen rearing (on the ground, organic or in the open air) - a target it has already reached in 2020.
1.2 Analysis of global and European markets
According to the FAO, the world egg consumption per capita has almost doubled since ****. Asia has contributed a lot to the growth of the market : over the last ** years, Asian production has increased fourfold, while world production has increased by a factor of *.*.
In ****, world production was estimated at ** million tonnes. ...
1.3 A growing French market
In France, ** billion eggs were produced in ****, for a turnover of producers of about *.* billion € according to ITAVI.
The number of eggs produced in France has been growing since **** as highlighted in the following graph :
Evolution of egg production (***) France, **** - ****, in billions Source: ****
1.4 Foreign trade analysis
Foreign trade in shell eggs
By taking the codes ********, ******** and ******** on Finance.gov, the following graphs show the number of eggs in shell, fresh, preserved or cooked, from domestic or backyard poultry.
Foreign trade is in deficit in terms of poultry eggs in shell for France with a coverage rate of ...
1.5 The impact of the Covid-19 crisis
Overall, the impact on the egg industry is mixed with :
In the retail sector, the impact is very positive : over the first * months of ****, sales volume increased by **.* compared to *% per year in recent years : proof of a strong increase in home consumption.
In out-of-home catering, the impact is very negative ...
2.1 Eggs, a product appreciated by the French
Egg consumption in France :
According to a survey CSA, in ****, **% of French people eat eggs. This was *% more than in ****. This is the case for all age groups, as **% of children enjoy eggs. Thus, on average, *** eggs are consumed per year and per person in France in **** : the French therefore consume ...
2.2 Distribution of egg consumption
Home consumption of shell eggs, bought in shops, represents **% of egg consumption in France.
To simplify, the market is divided **/** between the sale of shell eggs to supermarkets and the sale of eggs to the food industry and the catering industry, in the form of egg products or shell eggs.
2.3 Purchase criteria and egg categories preferred by the French in stores
The main criteria for buying eggs are :
The way the hens are raised : **% of French people support the industry's transition to alternative livestock farming French origin : **% of consumers are committed to it in **** A third criterion, somewhat less important, is the laying date according to CNPO
Importance of the French origin ...
2.4 Evolution of the food industries and the food service industries consuming egg products
As seen in *.*, the food industry and the catering industry account for a little less than half of egg consumption in France, including :
**% in the form of egg products for the food service and food industry **% in the form of shell eggs for the catering industry
The food industries use ...
3.1 Value chain of the egg industry in France
Simplified diagram of the value chain of the egg industry
TEOC = Tonnes of Eggshell Equivalents Pullets = Future layers
3.2 Analysis of egg production (table eggs)
Egg producers can be :
Under contract with packaging centres (***) Self-employed the producers have their own packaging centre
The contracted share is the most important.
The packing centres ensure the integrity and conformity of the eggs to market standards, by sorting, grading and packing them.
There are also groups marketing eggs for ...
3.3 Analysis of egg distribution channels
**% of the French production is sold for home consumption of French households in shell eggs.
**% of the eggs are also processed into egg products, the rest is sold in shell form.
Marketing of eggs by distribution channel on the French market France, ****, in Source Franceagrimer NB: RHD = catering outside the ...
3.4 Analysis of processing into egg products
As seen in *.*, **% of eggs are processed into egg products.
According to Franceagrimer, in ****, ***,*** tons of egg products were manufactured in France: the eggs used are of various kinds :
table eggs with defects of size, visual surplus production of "table" eggs specific farms where eggs are intended for processing
Processing is ...
3.5 Segmentation and dynamics of players in the retail sector
In supermarkets, a market that is growing faster in value than in volume:
In ****, sales of eggs in supermarkets have increased by *.*% in volume and *.*% in value compared to **** This was driven by the growth in sales of eggs from farms other than cages.
Analysis of market share in the ...
4.1 Typology of egg supply
Method of rearing laying hens and type of eggs : [***]
There are * types of breeding that result in * types of eggs
*) Organic farming (***) : Hens fed with organic food, with access to outdoor runs with vegetation. Indoors, the hens have nests, perches and food.
*) Free-range farming - including Label Rouge (***) : the ...
4.2 Evolution of the main costs and prices of eggs and egg products
Evolution of the main costs for the sector
Most of the time, cage farmers who want to switch to alternative systems have to invest in new buildings, requiring an average investment of ** to ** euros per hen.
The CNPO was estimating to *** million the amount of investment required, excluding the cost of ...
4.3 Major issues and trends in the egg industry
As the alternative egg becomes more common, brands need to focus on other areas to differentiate themselves.
The importance of traceability and French origin : The Eggs of France logo was launched in ****, and since summer **** even extends to food products containing eggs in recipes.
The "without": Brands are increasingly focusing on ...
Eggs are subject to regulations that ensure their traceability and set the applicable marketing standards.
There are * categories of eggs, as they are classified in the packing centres :
class A eggs are fresh eggs intended for consumers class B eggs are eggs delivered to industries
The eggs must also be labelled ...
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