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MARKET OVERVIEW

1.1 Definition and scope of study

Egg is a food rich in proteins which is used in kitchens all over the world. Usually, the word egg it is referred to chicken's egg, however also those of other animals such as ostrich, duck or quail and many others are consumed. Egg is used both as a raw material for sweet foods such as cakes and for salty foods such as pasta. It is also eaten as a single dish and it is possible to cook it in many ways such as poached, benedict, scrambled or boiled. 

As for the global market, it is expected to be worth 31.7 billion dollars by 2025, growing at a CAGR of 8.5% during the forecast period. This growth is dictated by the fact that more and more people are looking for dishes that are easy and quick to prepare but at the same time healthy and with good nutritional values.

Regarding the Italian market, more than 12.3 billion eggs were produced in 2019, equivalent to about 773 thousand tons of product. Geographically, most of the production takes place in the North (48%). 47% of eggs are raised on the ground, 45% in cages, 5% come from organic farms and 3% from free-range. Regarding national consumption, Italians consume an average of 13 KG of eggs per person per year, slightly below the European average. Each Italian, therefore, eats about 214 eggs per year counting both direct and indirect consumption (40% of the egg being used in the food industry as an egg product). The main distribution channels are supermarkets (37%), discount stores (29%), hypermarkets (22%) and, finally, free services (12%). 

The trend to be highlighted within the market is the growth of organic eggs, which increased by 11% in the year 2019 compared to the previous year while eggs from cage farms decreased by 25%.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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in 40 pages
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Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin Charbonnier

PhD Industrial transformations

Robin Charbonnier

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane Essadiq

EDHEC

Imane Essadiq

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules Decour

Consultant

Jules Decour

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.