Content of the study:
The poké shops market - Italy

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1.1 Introduction

Pokèrie market refers to businesses that focus on selling poké, a typical Hawaiian dish that combines rice, raw fish, and a variety of seasonings.

This dish is valued for its versatility, as the ingredients can be customized to suit personal preferences and dietary needs, making it a popular choice for those seeking a healthy and tasty meal. it is inexpensive, quick to prepare and is often offered through home delivery services, maintaining a high level of customization. The combination of a good product and effective online communication can lead to significant economic returns.[Moduloinox]

Poké gained its global popularity thanks to Sam Choy, a celebrity chef who revived Pacific cuisine in the 1990s, and entrepreneurs who saw its potential as a good, colorful, healthy, inexpensive, and easily replicable meal, making it perfect for a successful fast food franchise. Poké first arrived on the beaches of Los Angeles thanks to surfers and evolved into the dish we know today. In Italy, the first to introduce poké were the owners of the Botanical Club in Milan, who had tasted it in New York. Since then, poké has spread across the country, with the first"pokeria," called"I Love Pokè," opening in Milan in 2017 by a pair of young entrepreneurs, Rana Edwards and Michael Nazir Lewis. Today, I Love Pokè has 21 out lets across Italy and employs about 100 people. Despite the pandemic, the popularity of poké continues to grow, particularly among young people.[Lacucinaitaliana]

The size of the global poké food market is estimated to increase by $781.91 million from 2021 to 2026. The market will accelerate with a compound annual growth rate(CAGR) of8.41 percent during the forecast period.[Yahoofinance]

This study focuses on the Pokèrie market in Italy. For detailed information on related markets, such as the general restaurant market, please refer to the specific studies available in the Businesscoot catalog.

1.2 The global market

The size of the global poke food market is estimated to increase by US$***.** million from **** to ****. Market growth will accelerate with a CAGR (***) of *.** percent during the forecast period.

Value of the poke food market World, ****-****, millions of dollars Yahoofinance

No data are available on the distribution of this ...

1.3 The local market

In Italy pokè arrived in October ****, when I love Pokè opened its first store in Milan, while in early **** Ami Pokè was the first mover in Rome and, the first Hawaiian Bar * in Italy. Even in our country, pokè has achieved wide success in a short time, becoming the eighth most ...

1.4 Import-export

For the analysis of imports and exports, a basket including some of the most commonly used ingredients in Italian Poké restaurants was identified. The data were then aggregated to provide an overall picture of trade related to the most commonly used ingredients in Poké bowls.

The ingredients considered are: rice, salad, ...

1.5 The effect of recent economic conjunctures

In recent years we have seen the outbreak of war in Ukraine, coupled with an inflationary movement that puts a strain on consumers' ability to buy. The overall consumer price idice is, as of February ****, ***.*. This means that prices have increased by **.* percent compared to ****.

Consumer price index for the whole ...


2.1 Demand in Italy

Poké is a particular type of fast food, so in order to analyze the demand trend of Italians toward foods such as Poké vene considered the average monthly expenditure of Italian households on food services and fast food.


In general, Italians' spending on food services has been strongly impacted by ...

2.2 The delivery

The growth of poké sales goes hand in hand with the growth of online food sales under the delivery mode. Indeed, poké is one of the few healthy alternatives that can be ordered on platforms offering this service.

Just Eat has produced a report where it identifies trends in the various ...

2.3 The geographical distribution of demand

In order to analyze the geographic distribution of poké demand we need to resort to different types of data, those presented below are:

The distribution in Italian macroregions of the average monthly family expenditure in fast food and take-away food services. Data on the fastest growing types of cuisine in the ...

2.4 Demand trend: health food

According to the Nutrition Hub's"Nutrition Trends Report ****," **** saw an increase in plant-based diets and awareness of the climate impact of food choices. In ****, these trends are expected to continue to grow with an increased focus on conscious and sustainable food consumption.

Key trends in **** include increased consumption of plant-based foods ...


3.1 The market structure

To analyze the structure of the poké market, the more general catering sector in Italy will be studied first, and then Groth Capital data regarding the specific poké sector will be presented.


For the analysis of the structure of the catering market, * different magnitudes are considered:

Trend in the number ...

3.2 The value chain

3.3 Distribution: the delivery

The food delivery sector in Italy continues to grow, generating a turnover of *.* billion euros in ****, representing a ** percent increase over **** and constituting ** percent of the food e-commerce market, according to the annual edition of the Food Delivery Map produced by JustEat.

Since ****, food delivery has become the predominant component of ...

3.4 The main market players

The main players in the Italian market are:[***]

Роkе House: established in ****, it has grown a lot thanks to two investment rounds in which it raised about ** million euros. It has the highest market share in Milan, with ** percent of the market. I Love Роkе: Born in **** froman idea by ...


4.1 The offer

Poke is a dish that originates from the Hawaiian culinary tradition, a true symbol of simplicity and freshness that has captured the palates of people around the world in recent years. The term "poke" in Hawaiian means "cut into pieces," a very direct description referring to the method of preparing the ...

4.2 The prices

When opting for restaurant consumption, poké prices generally range from €** to €**, depending also on the size. When ordering online, prices are generally higher, because they must also cover the fee due to the delivery platform.

Below are some examples of prices for the Italian market:


5.1 The regulation

The restaurant industry in Italy, including those specializing in poke, is subject to a number of laws and regulations to ensure food safety, hygiene, and consumer welfare. Some of the most important are:

EC Regulation No. ***/****: on the hygiene of foodstuffs. EC Regulation No. ***/****: establishing specific hygiene rules for food of ...


6.1 Segmentation

Companies active in Italy with presence abroad as well:

Main companies present only in Italy:

  • Waikiki Poke
  • Poke House
  • I Love Poke
  • Macha Poke
  • Pokeria by Nima
  • Pokescuse

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Reviews (5)

Reviews (5)

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Publicado en 23/06/2022 by Helie Krotoff


The market for sports nutrition supplements - France

Publicado en 31/01/2022 by Thibaut Reinhard - Biocanna Technologies SRL

We got the numbers we needed. Excellent study

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Thank you for your feedback. We are glad that the study lived up to your expectations. We hope you will give us a 5/5 next time ;)

The Farm Animal Feed Market - France

Publicado en 09/01/2022 by Hugo Schott - Businesscoot

Note the recent but steady take-off of organic feed for farm animals, which is leading to a renewal of research and development in the sector

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Hello Hugo, Thank you for your feedback. We are glad that the study was up to your expectations. We hope you will give us a 5/5 next time ;)

The market for sports nutrition supplements - France

Publicado en 06/01/2022 by Amaury Wernert

The work of collection, data processing and the method to estimate the market still poorly known are very relevant. Interview with the market specialist on the impact of the Covid crisis very interesting

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Hello Amaury, Thank you for your feedback. We are happy to read that the content and structure of the study have fully met your expectations. :)

The ready meal market - France

Publicado en 26/11/2020 by Lucie Piette - Cooperl

Good synthesis of the market with interesting figures

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