The poké shops market in Italy

Pokèrie market refers to businesses that focus on selling poké, a typical Hawaiian dish that combines rice, raw fish, and a variety of seasonings.

This dish is valued for its versatility, as the ingredients can be customized to suit personal preferences and dietary needs, making it a popular choice for those seeking a healthy and tasty meal. it is inexpensive, quick to prepare and is often offered through home delivery services, maintaining a high level of customization. The combination of a good product and effective online communication can lead to significant economic returns.[Moduloinox]

Poké gained its global popularity thanks to Sam Choy, a celebrity chef who revived Pacific cuisine in the 1990s, and entrepreneurs who saw its potential as a good, colorful, healthy, inexpensive, and easily replicable meal, making it perfect for a successful fast food franchise. Poké first arrived on the beaches of Los Angeles thanks to surfers and evolved into the dish we know today. In Italy, the first to introduce poké were the owners of the Botanical Club in Milan, who had tasted it in New York. Since then, poké has spread across the country, with the first"pokeria," called"I Love Pokè," opening in Milan in 2017 by a pair of young entrepreneurs, Rana Edwards and Michael Nazir Lewis. Today, I Love Pokè has 21 out lets across Italy and employs about 100 people. Despite the pandemic, the popularity of poké continues to grow, particularly among young people.[Lacucinaitaliana]

The size of the global poké food market is estimated to increase by $781.91 million from 2021 to 2026. The market will accelerate with a compound annual growth rate(CAGR) of8.41 percent during the forecast period.[Yahoofinance]

This study focuses on the Pokèrie market in Italy. For detailed information on related markets, such as the general restaurant market, please refer to the specific studies available in the Businesscoot catalog.