The beer market - United States
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Study Overview
Beer is mainly produced from barley malt with sometimes other cereals as a supplement. It is one of the most popular alcoholic beverages in the world. Beer can be consumed in bottles, cans or through kegs. Among the most popular kind of beers we can find:
White beers: brewed with wheat and pale malts. Blond beers: brewed with pale barley malts. Red beers or amber: brewed with more roasted barley malts. Dark beers: brewed with extremely roasted brown malts.
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The world beer market is dominated by some major international players (AbinBev, Heineken, CR Snow). The rest of the market is composed of a very large number of independent local actors. The beer market is highly fragmented, and domestic demand is large; in 2018, 82 percent of all beer was domestically produced. [NBWA] Widely recognized brands include Carlsberg, Corona, Heineken, Bud Light, and Budweiser. According to YouGov, American’s brands of preference include Guinness, Heineken, and Corona. Alcohol consumption is on the decline, especially amongst younger generations; however, recent years have demonstrated consumer preferences for premium brands and more niched products. The global craft beer market is expected to grow at a CAGR of 8% from 2015 to 2025.
Key takeaways
- Growth and sector challenges
- Demand analysis
- Market structure and organization
- Supply and pricing analysis
- Player segmentation
- Latest trends and innovations
Our methodology
Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector
Broad source base
- • National, international, and private databases
- • Professional press and polling institutes
- • Industry reports, company financial statements...
Exclusive data
- • Indexpresse sectoral database
- • Preferred Brands database
- • Expert interviews and proprietary indicators
Human expertise
- • Experienced research analysts
- • Know-how developed through 1500+ studies
- • In-depth and rigorous analysis
Visual and actionable reports
- • Graphic studies with synthetic structure
- • Downloadable data
- • Link to original sources
Sommaire
1. Market overview
- 1.1 Definition and presentation
- 1.2 Les perspectives du marché mondial de la bière
- 1.3 Le marché de la bière aux Etats-Unis, dans la force de l'âge
- 1.4 Le commerce extérieur de bière aux Etats-Unis
2. Demand Analysis
- 2.1 La situation de la demande en bière aux Etats-Unis
- 2.2 La répartition géographique de la demande en bière
- 2.3 Typologie de la demande en bière aux Etats-Unis
- 2.4 Les tendances de la demande
3. Market structure
- 3.1 Chaine de valeur de la bière aux Etats-Unis
- 3.2 Les entreprises et leurs caractéristiques
- 3.3 Typologie des acteurs du marché de la bière
4. Analysis of the offer
- 4.1 Typologie des produits présents sur le marché
- 4.2 Différents niveaux de positionnement
- 4.3 Les prix de la bière aux Etats-Unis
5. Regulations
- 5.1 Réglementation liée à la bière en vigueur aux Etats-Unis
The beer market - United States
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