The market for jogging accessories - Italy

1.1 Definition and presentation

Jogging is a physical activity that is usually done outdoors or with the help of a treadmill at home or in a gym. There are no clear distinctions between jogging and running, however, speed can be taken as a distinguishing feature according to one of the most prominent companies, namely Asics. Quind, if a distance of less than 2.5 km is covered at a speed of 10 km/h or slightly more, then, it is jogging. There are other small elements to classify the jogging activity, such as techninca (e.g., less momentum for jogging), and physical exertion (e.g., low or moderate intensity for jogging) [Asics].

The accessories market includes all those garments, accessories, and footwear that are used to perform this type of activity.The most common jogging accessories are:

• Shorts or leggings;
• Underwear sportswear;
• Running shoes;
• Technical socks;
• T-shirts made of technical fabric;
• Technical shoes
• Electronic products, etc.

Globally, given the increasing popularity of this type of physical activity, the market can be considered to be growing.The market value of sportswear is estimated to grow at a compound annual rate CAGR of 6.9% during the forecast period 2023-2032, reaching $356 billion in 2032.

Jogging is also becoming increasingly popular in Italy, and with it the accessories used to put it on. the sportswear market is expected to grow at a CAGR of 4 percent until 2025. In Italy, the category with the highest value of sales in 2020 was sportswear.

The growth of the market globally, as well as domestically, is driven by consumers' desire to carry out a healthy lifestyle with greater consideration to personal comfort. Innovation has enabled jogging accessories to be adapted to these newer habits. For example, jogging in the past was mainly practiced during the less cold seasons, however, recent technologies have enabled joggers to practice this activity around cities even during winter and beyond .The fabrics most commonly used to produce jogging apparel that is wearable even in winter are polypropylene and merino wool in different percentages depending on the pattern and type of garment. Other important features that joggers, both amateur and experienced, look for a lot are high quality, practicality and breathable capabilities of both garments and footwear .

Among the most famous brands within the Italian market stand out some giants such as Adidas, Nike but we also find some big Italian brands such as Diadora.