Summary of our market study

The global kosher food market has seen an average annual growth rate (AAGR) of 3.7%, while the French market represents a stable niche, accounting for around 10% of the European sector. Despite this, the Jewish community, which represents only 1% of the French population and is estimated to number between 340,000 and 700,000 people, remains the main consumer base for kosher foods. However, other consumer segments, such as people with dietary restrictions such as lactose intolerance, also contribute to demand. Notably, certified kosher meat attracts non-Jews because of its perceived quality, traceability and strict compliance with standards.

On the supply side, specialty stores are the main distributors, unlike supermarkets, which focus less on kosher products. The market is witnessing a diversification of products, with some tending towards organic offerings, although regulations, such as the CJEU ruling, limit the application of the European organic label to meat from ritual slaughter without stunning. Prices for kosher products remain significantly higher, due to rigorous production and certification costs.

As far as regulations are concerned, the ritual slaughter of kosher meats is subject to exemptions that reconcile religious practices with public health and animal welfare concerns, and strict controls are implemented to ensure compliance. In terms of trends from 2020 onwards, there is a growing awareness of the health risks associated with ritual slaughter, and underlying trends such as the growing popularity of organic food, the desire to consume less meat and increased interest in local sourcing have been noted.

The specifics of kosher meat production remain a small fraction of the meat industry as a whole, with kosher slaughter accounting for only a tiny percentage of ritual slaughter.

Analysis of kosher food market dynamics and consumption patterns in France

The French kosher food market presents a unique range of consumer dynamics rooted in religious practices, dietary restrictions and a growing appeal for quality assurance. Interestingly, in recent years, the population feeling connected to Judaism has grown significantly - by a quarter in just five years - pointing to a growing market segment.

Despite its niche characteristics, the kosher food market does not cater exclusively to the Jewish community. A significant segment of Muslim consumers, representing around 20% of market sales, turn to kosher products because they comply with halal requirements. With a Muslim population estimated at between 5.7 million and potentially over 8.4 million, this segment represents a considerable opportunity for market expansion.

Another demand comes from people with specific dietary constraints or preferences. For example, people with lactose intolerance or milk protein allergies find kosher labels particularly trustworthy due to the strict separation of meat and dairy products in kosher food production. This segment also includes vegetarians and vegans, who rely on "Parve" and "V" labels to choose foods that conform to their diet.

In addition, a wider range of customers perceive kosher certification as synonymous with superior quality due to its meticulous production standards. Consumer trends reveal a growing awareness of the health risks associated with certain food production practices, including ritual slaughter, which has necessitated a closer examination of the kosher market offering.

These consumer sensitivities, combined with the general trend towards organic food consumption, reduced meat consumption or meat-free diets, and the increasing popularity of kosher products, have led to a growing awareness of the health risks associated with certain food production practices, including ritual slaughter.these consumer sensitivities, combined with the general trend towards organic food consumption, reduced meat consumption or meat-free diets, and the preference for shorter distribution channels for fresher, more local products, should influence the kosher food market in the long term.

However, the kosher segment faces unique challenges, particularly in terms of pricing. Kosher products tend to be much more expensive - sometimes up to three times - than their non-kosher counterparts. This price differential is due to the costly and meticulous kosher certification process, the smaller market size and the additional rabbinical taxes imposed on kosher businesses, which could hinder market growth for price-sensitive consumers.

With distribution mainly monopolized by specialty stores and kosher butchers, the French market reveals a reluctance on the part of major supermarkets to fully embrace the kosher product offering, in contrast to their approach to halal products. Although certified kosher establishments, such as butchers and restaurants, are widespread, representing double- and triple-digit numbers, major retailers remain cautious.

Key players in the kosher food market

The kosher food market is supported by a wide range of players, from specialist brands to major food industry groups. Each company offers a unique set of offerings to meet the dietary needs and preferences of consumers who comply with kosher dietary laws.

  • specialized kosher brands

    • Yarden and Makabi

These two brands are at the forefront of the kosher food market, offering a wide selection of products that strictly adhere to Jewish dietary rules. Yarden is renowned for its quality kosher products, including meats, poultry and an assortment of grocery items that cater primarily to the dietary requirements of the Jewish community. Makabi, for its part, offers consumers a range of certified kosher foods, guaranteeing compliance with a high kosher standard. Both brands have become synonymous with reliability and authenticity in the kosher food sector, successfully carving out a niche market for themselves.

  • Major food industry groups

The major players in the food industry have recognized the niche potential of the kosher market and have set out to meet the needs of this segment. Although detailed sales data for these entities are not disclosed here, their strategic moves indicate an intention to capture a share of the market traditionally dominated by specialized kosher brands.

    • Charal

As a key player in the meat industry, Charal is present in the sector through its meat products. Although not traditionally a kosher brand, this well-established company could seize the opportunity to extend its reach into the kosher market, potentially attracting not only Jews, but also a wider population looking for quality and adherence to the rigorous food preparation standards associated with kosher certification.

    • Carrefour

Representing a major force in the field of large-scale supermarkets and retailers, Carrefour may not focus specifically on kosher foods, but has the capacity to broaden its offering. By potentially including certified kosher products on its shelves, Carrefour could attract a specialized consumer base, tapping into a stable and mature niche market in France and Europe.

    • Leclerc and Auchan

Like Carrefour, these retail giants have the infrastructure and customer base to make a significant impact if they decide to increase their investment in kosher products. With the current market trend towards traceability and quality guaranteed by kosher certification, a stronger kosher offering could be a strategic decision for these major players.

  • Certification agencies :

    • Star K and European Kosher Certification Board: These agencies play a central role in the market, as they are responsible for certifying that products meet the necessary kosher standards.
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Summary and extracts

1 Market overview

1.1 Definition and scope of the study

In the Jewish religion, kosher refers to all the rules related to food prescribed in the Torah. A food is said to be kosher if it conforms to the prescriptions of kosher. Kashrut regulates Jewish food in different ways: notably by prohibiting certain animal species, by regulating ritual slaughter or by prohibiting mixtures.

While the turnover ofthe global kosher food market is increasing, with an average annual growth rate (AAGR) of 3.7%, the French market, representing 10% of the European market, is stable. The latter is a mature niche market, although relatively young (about 35 years).

Althoughthe Jewish community is the main customer base for kosher food, there are other categories of consumers, such as people of the Muslim faith or consumers with specific diets (vegetarianism, lactose-free...). Moreover,kosher certification is now a guarantee of quality for a growing number of French people. However, the increase in the price of kosher food is a brake on the development of the market.

Apart from the specialized players, such as the brands Yarden and Makabi, the big groups of the food sector are trying to develop on this niche market.

1.2 A fast-growing global market

In ****, global kosher food sales were close to US$** billion[***]. It is expected to reach more than $**.* billion in ****, an increase of **% over the period and an average annual growth rate (***) of *.*%.

Global Kosher Food Market Size World, **** - ****, USD billion Source: ****

The United States is the largest market worldwide, accounting ...

1.3 A niche and stable market in France

There are very few figures on the kosher market in France to date. However, in ****,the kosher market in France was estimated at *** million euros, or **% of the European market[***]

The kosher market has some similarities with the halal market, which is why it is interesting to compare these two markets. ...

2 Analysis of the demand

2.1 The Jewish community, target clientele

If everyone can buy kosher products, the target customer is the Jewish community.

In France, in ****, the observatory of secularism, through the institute Viavoice, proposes the distribution of the French population according to its links with a religion. The Catholic religion is largely in the lead with **% of people declaring themselves ...

2.2 Halal consumers: an important determinant of demand

Kosher meat can be consumed by Muslims, as it meets the requirements of halal (***). [***]. Moreover, the consumption habits of halal consumers can provide a better understanding of the consumption of kosher food, for which data is much more scarce.

Muslim population in France:

According to Pew Research Center estimates, there were ...

2.3 Other demand segments

According to Star K, a kosher certification agency, kosher foods don't just appeal to particular ethnic groups. They identify other segments of demand for kosher-stamped products:

Other religious denominations :

It's not just people of Jewish and Muslim faiths who may consume kosher as part of their religion. Other religions or sects, ...

2.4 Demand trends

Consumers are increasingly aware of the health risks of ritual slaughter:

Consumers are, for example, increasingly attentive to the health risks arising from ritual slaughter of the animal. The main health risk of this type of slaughter concerns the health and safety of the carcasses and stems in particular from the ...

3 Market structure

3.1 Two categories of players structure the market

The market for kosher foodsis mostly concentratedconcentrated around two types of actors.The first is made up of specialized kosher food players, who are positioned exclusively on kosher foods The second type is made up of food giants, whose offer is very diversified.

Source: ****

Most of the major food groups have ...

3.2 Meat and Kosher meat production in France

The Confédération Nationale de l'Élevage details certain characteristics of meat production in France. It is organized according to two herds:

The "dairy herd," which represents **% of the total herd and is composed of animals originating from and destined for milk production. **% of the animals are selected for herd ...

3.3 Distribution mainly captured by specialized stores

There are five main sales channels for kosher foods:

Large and medium-sized stores, such as Système U, Carrefour, Auchan, and Leclerc Thespecialized storessuch as Espace Casher,Hypercacher Specialized butcher shops Online stores, such as Gros Kash, AuCasher, CacherShop Restaurants, whether exclusively kosher(***)

It is interesting to note that supermarkets have ...

4 Analysis of the offer

4.1 A significant price premium for kosher foods

We propose here a price comparison of a basic basket between kosher products and their "classic" equivalents.

We can see from the following table thatthe prices ofkosher products, whatever the category, are generally much higher than the prices of their so-called "classic" equivalents. Indeed, the realization of a basic basket of ...

4.2 Supply trends

Brands focus on product expansion and diversification

The kosher market is progressively seeing the range of products offered expand, although to a much lesser extent than for halal foods. If a department is not always dedicated exclusively to kosher products, there are more and more references. The offer, which was previously ...

5 Regulation

5.1 The main regulatory standards governing the meat market in France

Non-exhaustive list.

The "Hygiene Package": it is a set of European hygiene standards to ensure the minimum level of health safety at the European level and imposed on all actors in the food chain. They mainly include the following regulations: Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation ...

5.2 Regulations governing ritual slaughter

The European regulation(***) makes it compulsory to stun animals intended for human consumption before their slaughter.

According to this regulation, "during the bleeding of the animal, the trachea and esophagus must remain intact Nevertheless, this regulation, as well as the Rural and Maritime Fishing Code(***), provides for a derogation in the ...

5.3 Kosher certification regulations

In France, as far as kosher meat is concerned, the sacrificers are authorized bythe Chief Rabbinate of France, itself approved by the Ministry of Agriculture.

For its part, the Consistory, the authority of Jewish communities in France, is recognized by the Ministry of the Interior and publishes a list of controlled ...

6 Positioning of the actors

6. Segmentation

  • Bigard groupe
  • Agrial Coopérative Primeal
  • André Kacher - André Krief
  • Yarden France
  • Makabi Cash service
  • Buchinger
  • CPK
  • Kobe Kosher
  • L'atelier de Yael
  • Leader viande
  • Maison Beya
  • Micha Food
  • Vegekash Kobek

List of charts presented in this market study

  • Distribution of declared links with religions
  • Share of population with special diets, by type
  • Share of the population feeling connected to Judaism
  • Religion as a dimension of identity
  • Degree of religiosity of different religions
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Latest news

Agri-food: Agrial continues to grow after merger with Natura'Pro - 01/06/2023
  • Agrial: first place among French cooperatives
  • Merger with Natura'Pro, agricultural cooperative in the Rhône Valley
  • Agrial: sales of over 7 billion euros by 2022
  • Natura'Pro: sales of 84 million euros in 2022
  • Agrial: 14 agri-food sites in the Alpes Sud-Est region
  • Natura'Pro has stores for agricultural professionals and the general public (under the Gamm Vert banner)
  • Agrial sales doubled in ten years
Agrial food group to merge with Natura'Prods to create Agrial Natura'Prods. - 22/01/2023
  • Merger between Agrial and Natura'Pro
  • Agrial owns some sixty brands (including Florette, Danao and Soignon)
  • Sales of 6.2 billion euros by 2021, 12,000 farmer members and 22,100 employees, including 13,000 in France
  • Established in 11 countries
  • Natura'pro is an agricultural cooperative based in the Drôme provençale region of France
  • 320 employees and 5,400 farmer-members for sales of 84 million euros
Planasa-Priméale collaboration on asparagus - 26/01/2021

  • Cooperation agreement between Priméale and Planasa France for the 2021-2023 seasons
  • Planasa France grows 170 ha of different varieties of asparagus, mainly Darzilla
  • Production target for white asparagus: 700 tons
  • Brands under which asparagus will be marketed: Domaine Saint Jacques and Priméale

Companies quoted in this study

This study contains a complete overview of the companies in the market, with the latest figures and news for each company. :

Bigard groupe
Agrial Coopérative Primeal
André Kacher - André Krief
Yarden France
Makabi Cash service
Buchinger
CPK
Kobe Kosher
L'atelier de Yael
Leader viande
Maison Beya
Micha Food

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