1.1 Definition and scope of the study
In the Jewish religion, kosher refers to all the rules related to food prescribed in the Torah. A food is said to be kosher if it conforms to the prescriptions of kosher. Kashrut regulates Jewish food in different ways: notably by prohibiting certain animal species, by regulating ritual slaughter or by prohibiting mixtures.
While the turnover ofthe global kosher food market is increasing, with an average annual growth rate (AAGR) of 3.7%, the French market, representing 10% of the European market, is stable. The latter is a mature niche market, although relatively young (about 35 years).
Althoughthe Jewish community is the main customer base for kosher food, there are other categories of consumers, such as people of the Muslim faith or consumers with specific diets (vegetarianism, lactose-free...). Moreover,kosher certification is now a guarantee of quality for a growing number of French people. However, the increase in the price of kosher food is a brake on the development of the market.
Apart from the specialized players, such as the brands Yarden and Makabi, the big groups of the food sector are trying to develop on this niche market.
1.2 A fast-growing global market
In ****, global kosher food sales were close to US$** billion[***]. It is expected to reach more than $**.* billion in ****, an increase of **% over the period and an average annual growth rate (***) of *.*%.
Global Kosher Food Market Size World, **** - ****, USD billion Source: ****
The United States is the largest market worldwide, accounting ...
1.3 A niche and stable market in France
There are very few figures on the kosher market in France to date. However, in ****,the kosher market in France was estimated at *** million euros, or **% of the European market[***]
The kosher market has some similarities with the halal market, which is why it is interesting to compare these two markets. ...
2.1 The Jewish community, target clientele
If everyone can buy kosher products, the target customer is the Jewish community.
In France, in ****, the observatory of secularism, through the institute Viavoice, proposes the distribution of the French population according to its links with a religion. The Catholic religion is largely in the lead with **% of people declaring themselves ...
2.2 Halal consumers: an important determinant of demand
Kosher meat can be consumed by Muslims, as it meets the requirements of halal (***). [***]. Moreover, the consumption habits of halal consumers can provide a better understanding of the consumption of kosher food, for which data is much more scarce.
Muslim population in France:
According to Pew Research Center estimates, there were ...
2.3 Other demand segments
According to Star K, a kosher certification agency, kosher foods don't just appeal to particular ethnic groups. They identify other segments of demand for kosher-stamped products:
Other religious denominations :
It's not just people of Jewish and Muslim faiths who may consume kosher as part of their religion. Other religions or sects, ...
2.4 Demand trends
Consumers are increasingly aware of the health risks of ritual slaughter:
Consumers are, for example, increasingly attentive to the health risks arising from ritual slaughter of the animal. The main health risk of this type of slaughter concerns the health and safety of the carcasses and stems in particular from the ...
3.1 Two categories of players structure the market
The market for kosher foodsis mostly concentratedconcentrated around two types of actors.The first is made up of specialized kosher food players, who are positioned exclusively on kosher foods The second type is made up of food giants, whose offer is very diversified.
Most of the major food groups have ...
3.2 Meat and Kosher meat production in France
The Confédération Nationale de l'Élevage details certain characteristics of meat production in France. It is organized according to two herds:
The "dairy herd," which represents **% of the total herd and is composed of animals originating from and destined for milk production. **% of the animals are selected for herd ...
3.3 Distribution mainly captured by specialized stores
There are five main sales channels for kosher foods:
Large and medium-sized stores, such as Système U, Carrefour, Auchan, and Leclerc Thespecialized storessuch as Espace Casher,Hypercacher Specialized butcher shops Online stores, such as Gros Kash, AuCasher, CacherShop Restaurants, whether exclusively kosher(***)
It is interesting to note that supermarkets have ...
4.1 A significant price premium for kosher foods
We propose here a price comparison of a basic basket between kosher products and their "classic" equivalents.
We can see from the following table thatthe prices ofkosher products, whatever the category, are generally much higher than the prices of their so-called "classic" equivalents. Indeed, the realization of a basic basket of ...
4.2 Supply trends
Brands focus on product expansion and diversification
The kosher market is progressively seeing the range of products offered expand, although to a much lesser extent than for halal foods. If a department is not always dedicated exclusively to kosher products, there are more and more references. The offer, which was previously ...
5.1 The main regulatory standards governing the meat market in France
The "Hygiene Package": it is a set of European hygiene standards to ensure the minimum level of health safety at the European level and imposed on all actors in the food chain. They mainly include the following regulations: Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation (***) n°***/****, Regulation ...
5.2 Regulations governing ritual slaughter
The European regulation(***) makes it compulsory to stun animals intended for human consumption before their slaughter.
According to this regulation, "during the bleeding of the animal, the trachea and esophagus must remain intact Nevertheless, this regulation, as well as the Rural and Maritime Fishing Code(***), provides for a derogation in the ...
5.3 Kosher certification regulations
In France, as far as kosher meat is concerned, the sacrificers are authorized bythe Chief Rabbinate of France, itself approved by the Ministry of Agriculture.
For its part, the Consistory, the authority of Jewish communities in France, is recognized by the Ministry of the Interior and publishes a list of controlled ...
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