1.1 Market presentation
The hair care market in Belgium includes shampoos, conditioners, masks, oils, and hair care products, such as mousse. Within this market, shampoo represents the majority of products used by Belgian consumers, with 76% of the population that uses it frequently in 2016.
A distinction is made between 3 main types of shampoos
- Cosmetic shampoos that exist in the form of liquid, cream, solid or powder
- Natural shampoos and use organic ingredients
- Dry shampoo is a spray that sprays on the scalp and absorbs sebum on the root
ANALYSIS OF THE OFFER
RULES AND REGULATIONS
POSITIONING OF THE ACTORS
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The men's razor market - France
Publicado en 10/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Interesting study to understand a market in regular decline. Change in human behavior well measured and analyzed. A rare example of a leader who after a strategy of regular price increase is forced to change his strategy and lower his prices. Very innovative analysis of the traffic of the main manufacturers' websites
Hello Grégoire, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The essential oils market - France
Publicado en 09/01/2022 by Lorraine Ferry
Very complete study which shows in particular that the development of the consumption of essential oils accompanies the wave of the soft medicine and the do it yourself which seduces the consumers in more and more fields
Hello Lorraine, Thank you very much for this very positive review! We are delighted to see that you appreciate our studies and we thank you for the trust you have placed in us.
The make-up market - France
Publicado en 05/01/2022 by Client anonyme - Ce client a souhaité rester anonyme
Very complete study on production, distribution and consumption. It underlines the importance of e-commerce and organic products in this sector.
Hello Gregoire, Thank you for your feedback and we are delighted that this study has given you a good overview of the market.