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1 Market summary

1.1 Market presentation

The hair care market in Belgium includes shampoos, conditioners, masks, oils, and hair care products, such as mousse. Within this market, shampoo represents the majority of products used by Belgian consumers, with 76% of the population that uses it frequently in 2016.

Source: Statista

A distinction is made between 3 main types of shampoos

  1. Cosmetic shampoos that exist in the form of liquid, cream, solid or powder
  2. Natural shampoos and use organic ingredients
  3. Dry shampoo is a spray that sprays on the scalp and absorbs sebum on the root

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the Shampoo Market | Belgium

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