Name: the website development market
Brand: Businesscoot
Price: 89 EUR
Availability: InStock
Rating: 4.5 (2 reviews)

INFORMATION ON THE STUDY

Prix: 89€ HT
Last update: 08/09/2021
Language: English
Category: Internet and Digital services
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MARKET OVERVIEW

1.1 Definition and scope of the study

The website development market includes website creation and improvement services . This includes a variety of jobs, from web development itself to graphic identity design, improving the user experience in general, or database security.

In France, there are two main types of service providers active on the website development market:

Web hosts These companies offer various options ranging from shared or shared hosting (inexpensive) to so-called "turnkey" hosting, which allows a company to keep control of the content of its website;
Web agencies They are part of a communication group or are independent. They address clients in all sectors and offer a variety of services, adapted to the size and needs of companies. They mainly rely on their expertise in digital communication and marketing.

Despite the poor figures for the media sector, the growth in the number of websites continues to accelerate. We will focus here on the development of the The European Commission has adopted a proposal to increase the number of websites created by businesses This is mainly based on the success of e-commerce and the development of the Internet on mobiles.

However, the market must face threats, such as the democratization (or even the banalization) of technological skills related to the creation of websites, which is increasingly being observed. Faced with these developments, service providers must develop their expertise in marketing strategy and digital communication. They must also adapt their content to the advent of the mobile as a web browsing tool.

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