Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of the study

The website development market includes website creation and improvement services . This includes a variety of jobs, from web development itself to graphic identity design, improving the user experience in general, or database security.

In France, there are two main types of service providers active on the website development market:

  • Web hosts These companies offer various options ranging from shared or shared hosting (inexpensive) to so-called "turnkey" hosting, which allows a company to keep control of the content of its website;
  • Web agencies They are part of a communication group or are independent. They address clients in all sectors and offer a variety of services, adapted to the size and needs of companies. They mainly rely on their expertise in digital communication and marketing.

Despite the poor figures for the media sector, the growth in the number of websites continues to accelerate. We will focus here on the development of the The European Commission has adopted a proposal to increase the number of websites created by businesses This is mainly based on the success of e-commerce and the development of the Internet on mobiles.

However, the market must face threats, such as the democratization (or even the banalization) of technological skills related to the creation of websites, which is increasingly being observed. Faced with these developments, service providers must develop their expertise in marketing strategy and digital communication. They must also adapt their content to the advent of the mobile as a web browsing tool.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

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  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
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Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2
Arnaud W.
Linkedin logo

Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
Linkedin logo

Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.