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MARKET OVERVIEW

1.1 Definition and scope of study

The website development market includes website creation and improvement services . This includes a variety of jobs, from web development itself to the design of a graphic identity, the improvement of the user experience in general, or database security.

In France, there are two main types of service providers active on the website development market:

  • Web hosting companies The "turnkey" hosting solutions, which offer various options ranging from shared or mutualized (inexpensive) hosting to turnkey hosting, which allow a company to keep control over the content of its website;
  • Web agencies which are part of a communication group or are independent. They are aimed at clients operating in all sectors and offer a variety of services adapted to the size and needs of companies. They rely mainly on their expertise in digital communication and marketing.

Despite the poor figures posted by the media sector, the growth in the number of websites continues to accelerate. The focus here is on the d s development of web site creation by businesses This is mainly based on the success of e-commerce and the development of the Internet on mobile phones.

However, the market is facing threats, such as the democratisation (or even trivialisation) of the technological competence linked to the creation of websites, which is increasingly observed. Faced with these developments, service providers must develop their expertise in marketing strategy and digital communication. They must also adapt their content to the advent of the mobile as a web browsing tool.

1.2 A dynamic global market

The number of Internet users continues to grow
The success of the website development market depends directly on the growing share of Internet users in the world: in ****, the world counted more than *.* billion Internet users The Internet is the most widely used medium in the world, accounting for **% of the ...

1.3 Website redesigns at the heart of the French market

In ****, it is estimated that there will be more than one million websites produced in France: they are divided between created (***) sites. [***]

Source: ****
According to FEVAD figures, there were also nearly ***,*** active merchant sites in France in ****, an increase of **.*% over one year, i.e. **,*** additional sites . [***]
Concerning the size of ...

DEMAND ANALYSIS

2.1 Internet presence has become a must for companies

Online presence is considered essential
According to a study conducted by the French Association for Internet Naming Cooperation (***) in ****-****, companies have understood the need for their online presence: the results of the study show that **% of French SMEs/VSEs consider their presence on the Internet to be indispensable or useful ...

2.2 A highly variable equipment rate depending on the sector

According to INSEE data, the rate of web site installation was on average **.*% in ****, all sectors combined (***) i.e. *** *** French firms with a website in that year. [***]
It varies greatly from one sector to another: the best-equipped sector includes enterprises in the manufacturing industry, energy, water, waste management and depollution (***).

Source: ...

2.3 A majority demand from external service providers

Potential clients of web development companies have several solutions available to them: they can either use an external web development solution or an internal solution
External web development solution
Using a company or a freelance web development professional is common. According to INSEE figures, in ****, more than **,*** companies will have used ...

MARKET STRUCTURE

3.1 The shortage of developers

Developer profile
Web developers are the most in-demand jobs on job boards: every year, France needs **,*** to **,*** developers. [ Le Figaro An article by FranceInfo of March **** reports the strong business demand for web developers to the extent that they are solicited and only stay an average of * years in their company ...

3.2 A highly fragmented market

It is very difficult to establish the exact number of actors in the web development sector, such as the number of web agencies or web providers in France. Indeed, there is a multitude of APE codes (***).
ACOSS (***).

Source: ****
The number of staff working in these establishments is also on the rise, ...

3.3 Competitive market overview

The purpose of this part of the study is to reference in a structured way the actors of website development. The information gathered is detailed in the form of a list as well as more visual maps
A list of selected market players is presented:
NewQuest Website https://www.newquest-group.com/ ...

ANALYSIS OF THE OFFER

4.1 Comparison of the 4 families of web development solutions

Source: ****
Focus on these "Turnkey" web development solutions
Deploying a CMS in open-source
This solution is aimed at Internet users with basic knowledge of HTML/CSS and FTP, who want to spend as little budget as possible on the creation of the site and are willing to invest their time. It ...

4.2 Examples of Web Solutions

Example of the web solution proposed by Yellow Pages
Known for its printed directories, the Yellow Pages brand seems to have recognized the decline of its paper business and is now refocusing on digital services. In this difficult economic climate, the group, renamed "Solocal", can boast of having become the leading ...

4.3 Website development costs

Due to the fragmentation of the web development market, the lack of figures at the industry level and the extreme diversity of web development projects, there are no figures for payroll, services and infrastructure costs. While it is generally accepted (***) that the domain name of a classic website costs on average ...

4.4 New products that compete with the web

The rise of m-commerce
The growth of the web development market also lies in the new services offered by websites. It is first of all the mobile commerce market otherwise known as m-commerce, which is taking off. Commerce conducted from a tablet or a smartphone, after having spread to the United ...

REGULATION

5.1 NAF Codes

****Z - Internet portals
To compile statistics on the deodorant market in France, the following NAF (***) code was used: ****Z "Portails Internet". [ Insee This subsector is part of sector *** "Data processing, hosting and related activities; Internet portals".
Subclass ****Z includes :
The operation of websites that use search engines to produce and ...

5.2 Current Regulations and Compliance with the DPGR

Current regulations
During the development and creation of a website, there are several legal obligations
Legal notice This means the information that must appear on the site, such as the identity of the legal representative, if the company is a commercial site, its important information (***). Prevention of cookies, as privacy is ...

POSITIONING OF THE PLAYERS

6.1 Segmentation :

The following segmentation of web development actors is used

  • NewQuest
  • Wix
  • Publicis
  • Jalis
  • Colorz
  • Pages Jaunes

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Analysts

chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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EDHEC

Imane Essadiq

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Auditeur

Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Market Research Analyst @Businesscoot

Azelie Prigent

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Market Research Analyst @Businesscoot

Cantiane Gueguen

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Consultant

Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

Anna Oeser

Gabriel Salvitti

Gabriel Salvitti