The website development market - France

INFORMATION ON THE STUDY

Prix: 89€ HT
Last update: 12/11/2020
Language: EN
Category: Internet and Digital services
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MARKET OVERVIEW

1.1 Definition and scope of study

The website development market includes website creation and improvement services . This includes a variety of jobs, from web development itself to the design of a graphic identity, the improvement of the user experience in general, or database security.

In France, there are two main types of service providers active on the website development market:

Web hosting companies The "turnkey" hosting solutions, which offer various options ranging from shared or mutualized (inexpensive) hosting to turnkey hosting, which allow a company to keep control over the content of its website;
Web agencies which are part of a communication group or are independent. They are aimed at clients operating in all sectors and offer a variety of services adapted to the size and needs of companies. They rely mainly on their expertise in digital communication and marketing.

Despite the poor figures posted by the media sector, the growth in the number of websites continues to accelerate. The focus here is on the d s development of web site creation by businesses This is mainly based on the success of e-commerce and the development of the Internet on mobile phones.

However, the market is facing threats, such as the democratisation (or even trivialisation) of the technological competence linked to the creation of websites, which is increasingly observed. Faced with these developments, service providers must develop their expertise in marketing strategy and digital communication. They must also adapt their content to the advent of the mobile as a web browsing tool.

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