Content of the study

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MARKET OVERVIEW

1.1 Definition and scope of the study

The social networks are websites where users can network with friends or acquaintances through tools and interfaces to communicate and interact. Social networks - or social media - include quite different realities: "classic" social networks such as Facebook instant messaging application such as Whatsapp streaming video like Youtube or some blogs are all considered social media

Most of the companies in the sector have set up in the United States, particularly in California but their activities are expanding worldwide through the web Facebook has acquired a number of emerging players (Instagram and WhatsApp in particular) in order to limit competition in a business characterized by fashion effects that can lead to rapid changes in consumption. As a result, companies in the sector continue to invest a significant portion of their revenues in R&D feature development to maintain interest among their customers and users.

The sector has experienced a uninterrupted growth since 2008 and continues to expand with the arrival of new players and new features. The sales of the leader ( Facebook ) has reached over 85 billion US$ in 2020, with a CAGR of 40% since 2010, thanks to online publishing

In France American players dominate the market Online advertising on social networks grew at a rate of 7% between 2019 and 2020, the market has therefore withstood the economic crisis

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

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Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.