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Digital

Technology

The search engine market - France

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in French

Innovation

Unlimited questions for 24h

SectorAI — Query French markets. Access the data that makes the difference.

Ask the questions you care about on any market — including niche or emerging ones.

Get reliable answers built from private professional content, inaccessible to generalist AIs (GPT, Gemini, Mistral, etc.).

Study Overview

The search engines are applications and websites that allow you to search and find web resources from a suite of words offered to the engine. The resources are web pages, PDF/word documents, images and videos. It is necessary to distinguish two types of search engines:

The locations web whose main activity is the search engine : the website is then a "search engine" (as is the case with Google) controlled by an annexation robot; The websites that integrate an internal search engine created by a human who lists and classifies a set of resources considered interesting.

Search engines are only not available only on the Internet This is contrary to popular belief, but also on software installed directly on the computer (the search is combined on PC files and websites): this is the case, for example, for Exalead Desktop, Google Desktop and Copernic Desktop Search.

The main search engines are Google, Bing, Yahoo, Baidu or Yandex. New types of search engines are emerging in France, more innovative and disruptive than their predecessors: this is the case of Ecosia, which is a eco-responsible search engine using the income generated by research to plant trees where they are most needed.

While the French are struggling to get trust in search engines and by the storage of their personal data In the United States, search engine pioneer companies such as Google are diversifying their business, suggesting a potentially mature market.

Key takeaways

Growth and sector challenges
Demand analysis
Market structure and organization
Supply and pricing analysis
Player segmentation
Latest trends and innovations

Methodology

Our methodology

Our method combines human expertise and a large corpus of sources, including exclusive and private data, for optimal understanding of the sector

Broad source base

• National, international, and private databases
• Professional press and polling institutes
• Industry reports, company financial statements...

Exclusive data

• Indexpresse sectoral database
• Preferred Brands database
• Expert interviews and proprietary indicators

Human expertise

• Experienced research analysts
• Know-how developed through 1500+ studies
• In-depth and rigorous analysis

Visual and actionable reports

• Graphic studies with synthetic structure
• Downloadable data
• Link to original sources

Contents

Sommaire

1. Market summary
- 1.1 INTRODUCTION
- 1.2 THE GLOBAL SEARCH ENGINE MARKET: GROWTH AND KEY FEATURES
- 1.3 THE FRENCH MARKET FOR RESEARCH ENGINES IS DOMINED BY US INTERNET GÉANTS
2. Demand analysis
- 2.1 EVOLUTION OF INTERNET ACCESS IN FRANCE
- 2.2 THE CONFIDENCE OF THE FRENCH IN SEARCH ENGINES
- 2.3 RANKING OF GOOGLE SEARCHES IN FRANCE IN 2018
- 2.4 EVOLUTION OF THE NUMBER OF REQUESTS TO REMOVE CONTENT FROM GOOGLE (2010-2018)
- 2.5 TENDENCY OF FRENCH PEOPLE TO CHANGE SEARCH ENGINES TO BE MORE SATISFIED WITH THE RESULTS
3. Market structure
- 3.1 THE VALUE CHAIN OF SEARCH ENGINES
- 3.2 A BATTLE BETWEEN WEB GIANTS (GOOGLE, YAHOO) AND COMPUTER GIANTS (MICROSOFT)
- 3.3 THE MOST USED SEARCH ENGINES BY FRENCH PEOPLE IN 2018
- 3.4 THE DIVERSIFICATION OF GOOGLE'S ACTIVITY, SYMBOL OF A SEARCH ENGINE MARKET, IS REACHING MATURITY?
- 3.5 FOCUS ON SEARCH ENGINE ADVERTISING REVENUES
4. Analysis of the offer
- 4.1 TYPOLOGY OF SEARCH ENGINES ON THE MARKET BY TYPE
- 4.2 THE FREE OF CHARGE SEARCH ENGINES FOR THE USER
- 4.3 WHAT IS THE COST OF A SEARCH ENGINE FOR THE MERCHANT AND THE WEBSITE?
- 4.4 THE NEW ECO-RESPONSIBLE SEARCH ENGINES
5. Rules and regulations
- 5.1 THE REGULATION OF DATA PROTECTION ON SEARCH ENGINES