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MARKET SUMMARY

1.1 Presentation and definition of the e-reputation market

  • Definition of e-reputation

According to the Marketing definitions , l’ e-reputation corresponds to online identity and reputation (Web, social networks, etc.) a natural or legal person (companies and brands) . E-reputation can also be applied to a product or service.

This reputation is built on the common opinion conveyed by two actors:

  • The company or person who conveys a certain image on the Internet through its publications and interactions on social networks
  • Internet users and consumers who publish opinion and exchange on blogs, forums or social networks about entities and people

According to Chris Anderson, an American entrepreneur and journalist, "Your brand is not what you say, but what Google says! ", and this is the raison d'être of the e-reputation market.

This digital notoriety on the Internet is a differentiation factor for many entities in the case of trademarks. This causes in particular the implementation of e-reputation management tools by companies to monitor negative opinions and implement image recovery and improvement strategies .

Also, the consequences of poor management of e-reputation are numerous: lead leaks, loss of customer and partner confidence, deterioration of the company's image, loss of tenders, weakening in the face of competition and finally loss of traffic and visibility on the digital channel.

  • The growing global e-reputation market

According to the EVEA Group the world market continues to build on the growth momentum it began in 2008 (15% per year) experienced between 2008 and 2013

The global marketplace of e-reputation should display a 4% growth in average annual growth rates between 2019 and 2025 ( A Market Reports World ).

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

RULES AND REGULATIONS

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

Mathieu Luinaud logo 1 Mathieu Luinaud logo 2
Education Formation
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

Amaury de Balincourt logo 1 Amaury de Balincourt logo 2
Pierrick C.

Consultant

Pierrick C.

Pierrick C. logo 1 Pierrick C. logo 2
Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

Héloise Fruchard logo 1 Héloise Fruchard logo 2
Imane E.

EDHEC

Imane E.

Imane E. logo 1 Imane E. logo 2
Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

Jules D. logo 1 Jules D. logo 2
Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.