The e-reputation market - France

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Prix: 89€ HT
Last update: 12/12/2019
Language: EN
Category: Business services
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MARKET SUMMARY

1.1 Presentation and definition of the e-reputation market

Definition of e-reputation

According to the Marketing definitions , l’ e-reputation corresponds to online identity and reputation (Web, social networks, etc.) a natural or legal person (companies and brands) . E-reputation can also be applied to a product or service.

This reputation is built on the common opinion conveyed by two actors:

The company or person who conveys a certain image on the Internet through its publications and interactions on social networks
Internet users and consumers who publish opinion and exchange on blogs, forums or social networks about entities and people

According to Chris Anderson, an American entrepreneur and journalist, "Your brand is not what you say, but what Google says! ", and this is the raison d'être of the e-reputation market.

This digital notoriety on the Internet is a differentiation factor for many entities in the case of trademarks. This causes in particular the implementation of e-reputation management tools by companies to monitor negative opinions and implement image recovery and improvement strategies .

Also, the consequences of poor management of e-reputation are numerous: lead leaks, loss of customer and partner confidence, deterioration of the company's image, loss of tenders, weakening in the face of competition and finally loss of traffic and visibility on the digital channel.

The growing global e-reputation market

According to the EVEA Group the world market continues to build on the growth momentum it began in 2008 (15% per year) experienced between 2008 and 2013

The global marketplace of e-reputation should display a 4% growth in average annual growth rates between 2019 and 2025 ( A Market Reports World ).

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