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Summary of our market study
The global market for organic textiles is experiencing significant growth. The market for eco-friendly fibers, valued at 40.58 billion USD, is growing at a CAGR of 4.6% to 2027.
A notable increase in GOTS organic certification among companies indicates this push, rising by 34% to over 10,000 certified companies across 72 countries by 2020, with significant growth in India, Europe and China.
France, despite recording a drop in overall textile market revenues to 13.3 billion euros in 2020, has seen a steady increase in the adoption of organic textiles. However, thepenetration rate oforganic textiles in France is still fairly low. Only 2% of French people consume organic textiles on a recurring basis in 2019 ,
The market structure is mainly made up of SMEs, with 90% of companies employing fewer than 10 people, and is subject to a complex regulatory environment that is evolving towards greater transparency and environmental responsibility.
Demand for organic textiles in France is underpinned by consumers' growing preference for sustainability and quality over price, with e-commerce becoming an important driver of sales in the sector.
Organic textiles: the rise of ecological consumption in France
Demand for organic textiles is fuelled by changing consumer attitudes towards "fast fashion", a system characterized by rapid turnover and frequently questioned for its environmental and ethical impacts.
as more and more information on the sustainability of clothing becomes available, French consumers are increasingly looking for organic and natural materials, even if this means paying a higher price.
This trend is also reflected in the growing number of start-ups and major clothing brands investing in organic materials.
In the world of online searches, searches incorporating terms such as "organic cotton" have increased by 20-25%, while those for "biodegradable" items have risen by 5-15%.
Recycled sporting goods are also attracting considerable interest.
Players in the organic textiles industry
Pioneers of sustainability in textile production
- Carrefour: A retail giant that has made a name for itself in organic textiles
- Hermès: renowned for its luxury products, uses high-quality organic textiles
- UGG: a leader in the sustainable use of wool.
Champions of organic and recycled fabrics
- La Gentle Factory: French start-up dedicated to producing clothing from organic textiles, including organic cotton and plant-based materials
- Patagonia and Veja: strong market players using products made from 100% organic cotton.
PROMOTERS for authentic, traceable textiles
- Organic Fabrics: Distributors like Organic Fabrics promote the wider use of organic textiles.
- Sevelia: digital platforms specializing in organic products for consumers.
Certifiers and regulators guarantee industry standards
- Global Organic Textile Standard (GOTS): a renowned international organization, GOTS certifies organic textiles
Regional pillars of organic fiber production
- Naturellement Chanvre: This brand promotes natural hemp-based products.
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Summary and extracts
1 Market overview
1.1 Presentation and definition of the market
Organic or biological textiles are textile made from organically grown fibres These are woven and then ennobled by a process that uses a limited number of harmful or polluting substances. The the most commonly used traditional organic fibres are cotton, wool, linen and hemp from organic farming and breeding
The three main activities of the organic textile industry are the production of yarns, the production of fabrics and the processing of fabrics (dyeing...).
The organic textile market continues to grow and seems to have a bright future ahead of it due to the awareness of consumers and professionals of the dangers of "conventional" textiles for health and their impact on the environment. This market is young but very dynamic as shown by the increasing number of hectares of land under organic farming in the world.
The main uses of organic textiles are clothing, technical textiles and other textiles (household linen, tarpaulins and other textile surfaces, etc.). The distribution of organic textiles differs little from the conventional textile model.
There are many players in the market:
- Producers of organic raw materials from agriculture or breeding.
- Producers of plant and animal fibres used to create textiles.
- Artisans and industrialists transforming textiles (weaving, assembly and finishing of textiles).
- Companies using textiles as a semi-finished product.
- Distributors and retailers selling assembled textiles (ready-to-wear, haberdashery).
- Regulatory and product certification bodies.
List of charts presented in this market study
- Countries with the highest growth in GOTS certifications
- Top ten countries by GOTS certification
- Share of product categories in textile production
- Evolution of the turnover of the textile industry
- Evolution of imports and exports in the textile industry
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Latest news
Kleman opens in Paris. - 12/06/2023
- Kleman boutique address: 52, rue du Temple, Paris (IVth arrondissement)
- Store area: 50 m² (538 sq. ft.)
- Year Kleman brand created: 1988
- Average price of Kleman shoes: 150 to 220 euros
- Number of Kleman outlets: around 80 selective outlets worldwide
All about Nudie Jeans. - 10/05/2023
- Year of creation: 2001
- Founder: Maria Erixon Levin
- Origin: Sweden
- Denim type: Dry-washed
- Materials used: organic cotton
Ethical and desirable: Noyoco - 09/05/2023
- Noyoco is a French brand born in 2014.
- The first Noyoco ready-to-wear collection was launched in 2015.
- Up to 70% of the brand's garments on certain collections are made from upcycled materials.
- The majority of Noyoco garments are made in Romania.
- Clean Denim is made from 83% recycled cotton and 17% organic cotton.
- The 211 sneakers are made from recycled leather in Portugal and have recycled tire soles.
ABN Amro launches Colorful Standard impact fund - 04/05/2023
- Colorful Standard, founded in 2018 by Tue Deleuran
- Average growth of 100% over first four years of operation
- 49% of capital sold to Dutch bank ABN Amro's impact fund
- Investment estimated at over 10 million euros
- ABN Amro SIF has 425 million euros available for responsible companies
- The brand has eight boutiques (two in Paris, two in London, one in Antwerp, one in Berlin, one in Zurich and one in Copenhagen) and distribution through over 1,000 retailers.
Belledonne sneakers: a perfect classic. - 19/04/2023
- Belledonne is a sustainable sneaker brand inspired by the Belledonne mountain range in the Alps.
- Founders Mikael and Antonin draw inspiration from the history of the sneaker to create unique, unisex designs.
- Sustainability is a crucial objective for the brand, both in terms of the materials used and the design.
- All Belledonne tannery partners are Gold certified by the Leather Working Group.
- Belledonne sneakers are produced in an 80-strong family-owned factory in Saint-Jean de Madeira, Portugal.
- Belledonne has been mentioned alongside other eco-responsible brands such as Coltesse, OLOW and N'go.
Patagonia: Exceptional ecological commitment. - 03/11/2022
- Hundreds of millions of dollars a year: profits dedicated to the environment
- Forty-nine years of Patagonia's commitment to the environment
- 2025 goal: use only recycled or organic materials
- 95% of Patagonia's emissions come from manufacturing and transporting its products
- 1% of Patagonia sales donated to 1,000 NGOs since 1985
- 6,000 members of 1% for the Planet (including 1,000 in France)
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the organic textile market | France
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