Portuguese market
The surveys and market research market in Portugal
Surveys and market research are used by many companies and organizations, from major consumer brands to NGOs and political parties. The market is closely linked to the advertising sector and therefore highly dependent on communication spending of the structures
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- Data unavailable to general-purpose AI
- Press sources
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Surveys and market research are used by many companies and organizations, from major consumer brands to NGOs and political parties. The market is closely linked to the advertising sector and therefore highly dependent on communication spending of the structures
Marketing studies and surveys aim to provide qualitative and/or quantitative information regarding a question asked by a client . The conduct of a study involves very specific steps such as defining the panel of respondents, collecting information, analysing the information collected, interpreting the results, etc
Polls and market research companies are mainly aimed at
To consumer, retail and commercial companies
Large industries (automotive, pharmaceutical, etc.).
To the media, telecom operators, advertisers, banks, insurance companies
Administrations, institutions or associations.
To the research companies themselves via subcontracting (Xerfi)
Study contents
Chapters connecting customer needs, advisory services and the economics of industry professionals.
- Understand customers and uses
- Connect products, businesses and distribution channels
- Compare market participants and their models
Market summary
Demand analysis
Market structure
Analysis of the offer
Rules and regulations
Positioning of the actors
Our expertise
Sources to support your analysis
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Produced by experts — Analysis backed by 35 years of experience in professional information. Our experts select sources, cross-check data and explain the issues shaping your market.
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IndexPresse press database — Professional press articles covering market news, business strategies and industry developments. All articles are .
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Official statistics databases — Economic and demographic indicators published by statistical agencies to measure trends and compare markets.
Specialist industry databases — Specialist data and reports to deepen your understanding of the players, segments and dynamics of each industry.
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Our team of industry experts
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Guilhem Cournut
Food, retail and consumer goods
Denis Monnoyeur
Industry, energy and construction
Marie-Annick Cournède
Health, beauty and personal services
Arthur Lefeuvre
Digital, media and telecommunications
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