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The surveys and market research market - Portugal

An analysis with all the essential information for a clear, complete and quantified view of this market.

Available in Portuguese

The surveys and market research market - Portugal

Innovation

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Study Overview

Surveys and market research are used by many companies and organizations, from major consumer brands to NGOs and political parties. The market is closely linked to the advertising sector and therefore highly dependent on communication spending of the structures

Marketing studies and surveys aim to provide qualitative and/or quantitative information regarding a question asked by a client . The conduct of a study involves very specific steps such as defining the panel of respondents, collecting information, analysing the information collected, interpreting the results, etc

Polls and market research companies are mainly aimed at

To consumer, retail and commercial companies Large industries (automotive, pharmaceutical, etc.). To the media, telecom operators, advertisers, banks, insurance companies Administrations, institutions or associations. To the research companies themselves via subcontracting (Xerfi)