The laptop market - France

A computer is an electronic device used for programmable information processing. Computers can be divided according to several criteria, such as size, construction or field of application. This study focuses on the most common type of computer used in France: thelaptop. Indeed, the laptop is an extremely popular device in France, accounting for 90% of all computers. In France, as in much of the world, there is increasing competition from touch-screen tablets and smartphones , which are increasingly powerful and easier to transport. Although more powerful, the laptop is now used more for specific tasks where its competitors are unsuitable, such as video games, using specific software or working long hours. The notebook market has seen a decline in sales over the past two years. Sales are expected to pick up again, however, as technological innovation, urbanization and the increasing digitization of society mean that demand for and availability of laptops will only increase, while they should become even more affordable than they are today. In a mature market, the replacement of older models is the main reason for purchasing laptops, even if certain segments, such as gaming PCs, have been able to attract consumers seduced by a new use. Finally, the high-end segment is driving the market, offering high-performance devices with a quality graphics card for customers who sometimes want to shoot videos or work on specific content.