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1.1 Definition and scope of study

A laptop computer is a type of personal computer designed with the idea of being able to be carried by hand and which can be used to carry out both online and offline activities.  As a result, it is a product that is not very bulky, not particularly heavy and consists of a single block (except for the mouse, if any) containing all the hardware. Laptops are classified primarily on the basis of screen size, battery type, the material of which they are made and the operating system they contain. Compared to a desktop computer, they have many advantages such as ease of transport, long battery life and generally quieter operation. 

The global laptop market is expected to reach a value of approximately $150 billion by 2025, registering a CAGR of 6.5%. The global market growth is mainly explained by an increasing number of internet users, although the growing inclination of the population to purchase smartphones and tablets poses a significant threat to the development of this market. 

Following the spread of the Covid-19 pandemic, which resulted in the Italian population staying in their homes for long periods of time, the Italian laptop market experienced a significant growth. This growth can be explained, above all, by the trend of smart working and the closure of schools, which have led to the need for companies and educational institutions, as well as private individuals, to resort to the purchase of portable computers: Italy is, in fact, one of the European nations with the highest growth rate in sales of laptops. The brands most appreciated by Italian consumers in terms of sales volumes are Lenovo, Huawei, HP, Acer and Apple, although the bestsellers tend to change abruptly on the basis of new launches made by companies. In fact, being a high-tech market, there is a strong tendency on the part of manufacturers to continually innovate and seek product improvement.






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Reviews (1)

The robotics market - France

Publicado en 01/08/2022 by Clement Girard

It covers the market and cites very interesting sources The study is well up to date with the information that can be found It is a precious time saver