The laptop market in Italy

A laptop computer is a type of personal computer designed with the idea that it can be carried by hand and can be used to carry out both online and offline activities. Consequently, it is a product that is not bulky, not particularly heavy, and consists of a single block (except for the mouse, if any) containing all the hardware component. Laptops are classified primarily on the basis of screen size, battery type, the material they are made of, and the operating system they contain. They have many advantages over a desktop computer such as ease of transport, high battery life, and generally quieter operation.

In 2022 the global market for mobile computers is estimated at 194.$25 billion. A compound annual growth rate is projected between 2022 and 2030 (CAGR) of 6.9 percent under which the market could reach a total value of 331.$27 billion.(Granviewresearch)

Following the spread of the Covid-19 pandemic, which involved the Italian population staying in homes for long periods of time, the Italian personal computer market experienced significant growth. This growth can be explained above all by the trend of smart working and the closing of schools, which have led to the need for companies and educational institutions, as well as private individuals, to resort to the purchase of laptops: in fact, Italy turns out to be one of the European nations with the highest growth rate in personal computer sales. The brands most valued by Italian consumers in terms of sales volume are Lenovo, Huawei, HP, Acer and Apple, although bestsellers tend to change abruptly based on new launches made by companies. In fact, being a high-tech market there is a strong tendency for manufacturers to continuously innovate and seek product refinement.