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MARKET OVERVIEW

1.1 Definition and scope of study

A laptop computer is a type of personal computer designed with the idea of being able to be carried by hand and which can be used to carry out both online and offline activities.  As a result, it is a product that is not very bulky, not particularly heavy and consists of a single block (except for the mouse, if any) containing all the hardware. Laptops are classified primarily on the basis of screen size, battery type, the material of which they are made and the operating system they contain. Compared to a desktop computer, they have many advantages such as ease of transport, long battery life and generally quieter operation. 

The global laptop market is expected to reach a value of approximately $150 billion by 2025, registering a CAGR of 6.5%. The global market growth is mainly explained by an increasing number of internet users, although the growing inclination of the population to purchase smartphones and tablets poses a significant threat to the development of this market. 

Following the spread of the Covid-19 pandemic, which resulted in the Italian population staying in their homes for long periods of time, the Italian laptop market experienced a significant growth. This growth can be explained, above all, by the trend of smart working and the closure of schools, which have led to the need for companies and educational institutions, as well as private individuals, to resort to the purchase of portable computers: Italy is, in fact, one of the European nations with the highest growth rate in sales of laptops. The brands most appreciated by Italian consumers in terms of sales volumes are Lenovo, Huawei, HP, Acer and Apple, although the bestsellers tend to change abruptly on the basis of new launches made by companies. In fact, being a high-tech market, there is a strong tendency on the part of manufacturers to continually innovate and seek product improvement.

ANALYSIS OF THE DEMAND

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE ACTORS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
Control

Analysts

  • Top Universities
  • Expert opinion

Data

  • Databases
  • Press
  • Company reports

Control

  • Continuously updated
  • Permanent watch

Method

  • Synthetic structure
  • Standardized charts

Analysts

Hugo Schott

chargé d'études économiques, Xerfi

Hugo Schott

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Mathieu Luinaud

Associate Consultant

Mathieu Luinaud

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Education Formation
Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Arnaud W.
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Ross Alumni Club France

Arnaud W.

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Amaury de Balincourt
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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise Fruchard

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise Fruchard

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil Ohlsson

Emil Ohlsson

Anna O.

Anna O.

Gabriel S.

Gabriel S.