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MARKET SUMMARY

1.1 Definition and scope of study

Ski equipment refers to equipment useful for snowboarding sports to wear on your person. The scope of this study thus includes all ski equipment in the broadest sense of the term. Cross-country skiing, downhill skiing and snowboarding will be taken into account, only ski clothing will be excluded.

The ski equipment market in France is growing faster than the global ski market in France, which includes the sale of clothing and accessories and the operation of ski areas, hampered mainly by hazardous weather conditions in recent years

One of the main long-term trends in this market is the increasing share of equipment rental in relation to purchase . The latter is now a minority among the activities of ski equipment sellers. [ USC ]

French production is one of the most important in the world with national brands that have been famous for several decades now, which now easily export their products

In a fragmented market, producers must compete in ingenuity to combine new materials and technology with affordable prices. The "traditional" ski manufacturers are gradually being overtaken by generalist manufacturers of sporting goods like Decathlon or Go Sport.

 

1.2 Sustained growth in the global market

The global market for ski equipment and supplies is estimated at US$**** million in **** and will reach US$**** million by the end of ****, with a CAGR of *.*% in ****-****. [***]
According to the the Outdoor Industry Association The number of ski participants in America reached **.** million in **** with an annual growth rate ...

1.3 The French market, large volumes

Overview of the general ski market
The ski industry weighs for **% of the total market for outdoor activities This promises real development opportunities in this sector. [***]
Snowboarding gained popularity in the early ****s and now represents **% to **% of the market . But the biggest trend since the early **** is off-piste skiing. However, ...

DEMAND ANALYSIS

2.1 General profile of skiers

In ****, the barometer BVA Sport announced that * out of * French people, between ** and ** years of age, had engaged in a sporting or recreational activity in the past ** months. Among them, **% of the French practice skiing[ France-Montagnes ... and according to the National Association of Mayors of Mountain Resorts, **.*% of French people choose ...

2.2 The most popular snow activities

Alpine skiing remains by far the most popular activity in French ski resorts, since **% practiced it in **** . However, this proportion has been decreasing in recent years, from **% in ****
Off-piste activities increased from **% penetration rate to ski area customers in ****, to **% in **** . Other activities (snowboarding, off-piste snowboarding, ski cross, ski touring, freestyle ...

2.3 A trend towards more protection

On ** December ****, in Méribel, Savoie, Formula * champion Michael Schumacher raced about ** metres into an unmarked area and hit the edge of a rock with his head down below. Under the violence of the impact, his helmet exploded into three parts. He suffered a cerebral hemorrhage, and was plunged into an ...

MARKET STRUCTURE

3.1 Comparison to the global ski market

The French ski equipment market is growing much faster than skiing in general the latter has increased by *.*% on average and in value in recent years, compared to *% for ski equipment [***]. These rising results are evident with the number of skiers visiting the ski resorts. Indeed, it has fallen by **% in ...

3.2 French productive fabric

Among the ** best-selling specialist ski brands worldwide, * are French and * of them are in the top **. National brands are widely acclaimed by French skiers, according to a study Idealo
We can also add to this list the sports equipment manufacturer Decathlon, which has been able to penetrate the market with its ...

3.3 Distribution, between purchase and rental

There has been a cross-country trend since now about twenty valid in all ski countries, that of renting rather than buying ski equipment. In ****, the rental rate fluctuated around **% depending on the country (***), whereas it had not crossed the **% mark a few years earlier [***]
Ski rental offers undeniable cost advantages for ...

ANALYSIS OF THE OFFER

4.1 The main sports concerned

The following materials and sports are included among the ski activity equipment:
Alpine skiing The freeride Snowboarding Nordic skiing Telemark The monoski Snowshoes
This typology of products is declined according to the type of activities (***).
New disciplines are regularly emerging among snow activities. We can mention among others:
The snowbike where ...

4.2 Product ranges and prices recorded

The rental of equipment would represent about *% of the expenses of the skiing holidays in the homes, or about *€ per day and per person. [***]
A huge range of products is available on the site skier.com , referencing more than *,*** references of ski equipment according to :
The year of release Gender (***) The ...

RULES AND REGULATIONS

5.1 International ISO standards on ski equipment

There are more than thirty standards on these materials. Most of these standards are only descriptive and establish definitions for geometric and technical characteristics of equipment and the methods to be used to define these criteria on the one hand, and minimum characteristics for interchangeability of equipment on the other.
Standards ...

5.2 Regulation of equipment in competition

The International Ski Federation specifies in its ****-**** regulations, heading ** the obligations concerning equipment in competition. It concerns in particular the safety helmet, back protection and sportsmen's suits. All the regulations of alpine skiing in competition are available on the website of the French Ski Federation .

5.3 Helmet required

Helmets are mandatory in all French ski schools (***), but no legislation yet exists in France. The proportion of adults using a safety helmet while skiing was still less than **% in **** [***]

POSITIONING OF THE ACTORS

6.1 Segmentation

(***) : Amount of the last fundraising round

  • Rossignol
  • Salomon
  • Fusalp
  • MILLET MOUNTAIN GROUP SAS
  • Atomic
  • Head
  • Burton
  • Intersport
  • Go Sport
  • Glisshop
  • PIQ
  • Decathlon

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chargé d'études économiques, Xerfi

Hugo Schott

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Associate Consultant

Mathieu Luinaud

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PhD Industrial transformations

Robin Charbonnier

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Analyst

Pierre Doussau

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President Ross Alumni Club France

Arnaud Walter

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Consultant

Pierrick Cudonnec

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Project Finance Analyst, Consulting

Maelle Vitry

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Héloise Fruchard

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EDHEC

Imane Essadiq

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Vincent Defrenet

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Eva-Garance Tison

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Market Research Analyst

Michela Grimaldi

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Azelie Prigent

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Cantiane Gueguen

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Jules Decour

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Alexia Vacheron

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Emil Ohlsson

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Anna Oeser

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Gabriel Salvitti

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