the ski equipment market | France

1.1 Definition and scope of study

Ski equipment refers to equipment useful for snowboarding sports to wear on your person. The scope of this study thus includes all ski equipment in the broadest sense of the term. Cross-country skiing, downhill skiing and snowboarding will be taken into account, only ski clothing will be excluded.

The ski equipment market in France is growing faster than the global ski market in France, which includes the sale of clothing and accessories and the operation of ski areas, hampered mainly by hazardous weather conditions in recent years

One of the main long-term trends in this market is the increasing share of equipment rental in relation to purchase . The latter is now a minority among the activities of ski equipment sellers. [ USC ]

French production is one of the most important in the world with national brands that have been famous for several decades now, which now easily export their products

In a fragmented market, producers must compete in ingenuity to combine new materials and technology with affordable prices. The "traditional" ski manufacturers are gradually being overtaken by generalist manufacturers of sporting goods like Decathlon or Go Sport.