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1 Synthèse du marché

1.1 Definition and scope of the study

The market for real estate agents involves brokering and advising on real estate purchases, sales, and rentals. Real estate agents are professional intermediaries between property owners and potential buyers or tenants. They provide services such as property valuation, marketing, organizing viewings, negotiating prices, and assisting with the execution of contracts. They aim to ensure the smooth running of real estate transactions and represent the interests of buyers and sellers or landlords and tenants.

According to forecasts, the global real estate brokerage market is expected to register a compound annual growth rate(CAGR) of 10.1% between 2023 and 2030 [Market Research Future]. Expanding the real estate sector, growing urbanization, and increasing demand for residential real estate in emerging economies contribute to this growth.

The market for real estate agents in Germany is experiencing steady growth. Between 2016 and 2020, the market exhibited a compound annual growth rate(CAGR) of around 3% [Mordor Intelligence]. Various factors, such as increasing demand for housing, low mortgage interest rates, and positive economic development, support this growth. There were around 21.4 million rented apartments in Germany in 2021. [Statistisches Bundesamt]. This highlights the market's great potential for real estate agents, as they play a significant role in brokering and managing these rental properties.

Large real estates brokerage companies such as Vonovia, Deutsche Wohnen, and Engel & Völkers compete with many smaller regional brokerage firms and independent real estate agents.

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the real estate agency market | Germany

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