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MARKET OVERVIEW

1.1 Definition and scope of study

According to the Legislative Decree n.114/1998 Art.4 Paragraph 1, a shopping centre is defined as "a medium or large sales structure in which a number of shops are included in a specific destination structure and benefit from common infrastructures and service spaces managed as a single unit".

The first modern shopping centres appeared in the United States at the beginning of the 20th century, in 1907, near Baltimore, when a group of shops built an open-air car park for their customers according to Samuel Feinberg The J.C. Nichols de Kansas City shopping centre, founded in 1921, is often mentioned as the first group of businesses outside the city.

The global shopping centre market has been facing a crisis for several years, which was only exacerbated by the Covid-19 pandemic. This decline is particularly visible in the United States, where large groups such as Macy's and Lord&Taylor have already announced that they are in crisis and other shopping centre chains have been forced to close. In fact, according to Green Street Advisor, 50% of shopping centres are likely to close by 2021.

In Italy, there are 1,214 shopping centres, with a total of 35,000 shops involved, contributing 3.5% of the national GDP. The largest shopping centres are located in Campania and Lazio, where we find the Campania Shopping Centre and the Porta di Roma Shopping Mall, which cover 200 thousand and 150 thousand square metres, respectively.

The development of digital technology has accelerated the change in consumers' buying habits. The latest market trends concern both the spatial extension, i.e. the increase in the average surface area of the shopping centres, and the time frame, which indicates the possibility for consumers to buy at any time directly from home through digital devices. However, market operators are struggling to manage omnicanality and to meet consumer demand in this field.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

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Mathieu L.

Associate Consultant

Mathieu L.

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Robin C.

PhD Industrial transformations

Robin C.

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Pierre D.

Analyst

Pierre D.

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Ross Alumni Club France

Arnaud W.

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Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

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Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

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Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

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Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.