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MARKET OVERVIEW

1.1 Definition and scope of study

The heating market covers all devices for the production and transmission of heat for thermal comfort or industrial purposes.

There are different types of heating energy:

  • wood;
  • gas;
  • fuel oil;
  • pellets ;
  • electricity.

The types of heating used vary according to the geographical area, climate, habits but also according to the end user: for example, heating consumption in the tertiary sector is clearly different from that of households. The Italian sector as a whole - +10.8% in turnover in 2018 - has enjoyed in the last ten years a growth driven mainly by changes in consumption habits and in the cost of technologies and fuels. While the Italian tertiary sector is difficult to analyse, being complex and influenced by a multiplicity of factors, for households it is easier to observe that price is still a driving force of demand.

Domestic production, up by 5.4 percentage points compared to 2017, enjoys a foreign reputation, with about 68% devoted to exports and touches record sales in recent years. Many players are involved in the market: manufacturers of heating systems (around 2000 in 2017), distributors (around 3000 in 2017) and installers (around 50000 in 2017). They offer a wide variety of products: heat pumps, gas boilers, fuel oil boilers, pellet boilers, pellet stoves, electric radiators. In addition, a renewable heating supply is emerging to meet an increasingly environmentally friendly demand.

DEMAND ANALYSIS

MARKET STRUCTURE

ANALYSIS OF THE OFFER

REGULATION

POSITIONING OF THE PLAYERS

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Method

Data
Analysts 1 sector analyzed
in 40 pages
Method
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Analysts

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  • Expert opinion

Data

  • Databases
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Method

  • Synthetic structure
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Analysts

Hugo S.

chargé d'études économiques, Xerfi

Hugo S.

Hugo S. logo 1 Hugo S. logo 2
Mathieu L.

Associate Consultant

Mathieu L.

Mathieu L. logo 1 Mathieu L. logo 2
Robin C.

PhD Industrial transformations

Robin C.

Robin C. logo 1 Robin C. logo 2
Pierre D.

Analyst

Pierre D.

Pierre D. logo 1 Pierre D. logo 2

Ross Alumni Club France

Arnaud W.

Arnaud W. logo 1 Arnaud W. logo 2

Analyste de marché chez Businesscoot

Amaury de Balincourt

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Pierrick C.

Consultant

Pierrick C.

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Maelle V.

Project Finance Analyst, Consulting

Maelle V.

Héloise F.

Etudiante en Double-Diplôme Ingénieur-Manager Centrale

Héloise F.

Héloise F. logo 1 Héloise F. logo 2
Imane E.

EDHEC

Imane E.

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Vincent D.

Auditeur

Vincent D.

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Eva-Garance T.

Eva-Garance T.

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Michela G.

Market Research Analyst

Michela G.

Michela G. logo 1 Michela G. logo 2
Azelie P.

Market Research Analyst @Businesscoot

Azelie P.

Azelie P. logo 1 Azelie P. logo 2
Cantiane G.

Market Research Analyst @Businesscoot

Cantiane G.

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Jules D.

Consultant

Jules D.

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Alexia V.

Alexia V.

Emil O.

Emil O.

Anna O.

Anna O.

Gabriel S.

Gabriel S.