The heating market - Italy

The types of heating used vary according to the geographical area, climate, habits but also according to the end user: for example, heating consumption in the tertiary sector is clearly different from that of households. The Italian sector as a whole - +10.8% in turnover in 2018 - has enjoyed in the last ten years a growth driven mainly by changes in consumption habits and in the cost of technologies and fuels. While the Italian tertiary sector is difficult to analyse, being complex and influenced by a multiplicity of factors, for households it is easier to observe that price is still a driving force of demand. Domestic production, up by 5.4 percentage points compared to 2017, enjoys a foreign reputation, with about 68% devoted to exports and touches record sales in recent years. Many players are involved in the market: manufacturers of heating systems (around 2000 in 2017), distributors (around 3000 in 2017) and installers (around 50000 in 2017). They offer a wide variety of products: heat pumps, gas boilers, fuel oil boilers, pellet boilers, pellet stoves, electric radiators. In addition, a renewable heating supply is emerging to meet an increasingly environmentally friendly demand.